Welcome to Cumbria Tourism's Corporate Website
Cumbria Tourism aspires to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our 'excellence ambition' is not an easy task but one which all staff at CT are totally committed to and determined to progress. The private sector and public sector partnership that is CT goes from strength to strength, we now have membership which represents 3,000 visitor dependent businesses, in turn these businesses represent over 20,000 people, therefore reaching most people employed in some aspect or other of tourism in Cumbria.
Also in partnership on our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park Authority and the District Councils. Our working groups have input by private and public sector representatives and cover Policy and Development and Commercial Services, both report into the Executive Board.
Our shared Tourism Strategy for Cumbria has a clear vision - to become Europe's Number One rural tourism destination. Again, no shortage of ambition here. We won't achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts. Please keep involved and please keep helping us become a truly world class visitor destination.