Cumbria Tourism Awards

The Cumbria Tourism Awards celebrate the best Cumbria has to offer and are now in their 12th year. Cumbria's tourism businesses, and the talented individuals behind them, drive an economy worth over £2 billion. Their achievements, hard word and dedication are worthy of recognition.

Cumbria offers ever increasing levels of quality and service to our 40 million annual visitors and the Cumbria Tourism Awards recognise those businesses offering excellence and innovation in their product, service, welcome, marketing and sustainable practices.

The winners from the Cumbria Tourism Awards 2014 will go on to represent the county at the VisitEngland Awards for Excellence in 2015. Cumbria has seen a great deal of success at this level in recent years, resulting in fantastic media promotion for the winning businesses and Cumbria - the Lake District as a quality visitor destination. 

The winners of the 12th Cumbria Tourism Awards were revealed at a glittering ceremony held at the Castle Green Hotel in Kendal on Tuesday 17th June 2014.

View the 2014 Award Winners

Application forms for the 2015 Awards will be available to download from February 2015.  


About the Award Categories

There is an award category to suit everyone across Cumbria's vast and diverse range of tourism businesses. Winning businesses have to demonstrate excellence and innovation throughout their business, including their product, welcome, service, marketing and sustainable practices. The Sheila Hensman Award recognises the outstanding contribution to customer service offered by an individual employee or business owner.

Our Sponsors

The success of the Cumbria Tourism Awards, now in their 12th year, is due to the support of our sponsors. The competition and event is financed through the generosity of our sponsors and ticket sales. It is thanks to you that we can celebrate Cumbria’s achievements in tourism and go on to compete successfully in the national tourism awards.

To find out more about sponsoring a category contact Paula Scott at

Castle Green Hotel

Cumbria Tourism Awards

The 2014 Awards ceremony was held at The Castle Green Hotel in Kendal on Tuesday 17th June.

The drinks reception

The Drinks Reception

The 2014 celebratory awards dinner at the Castle Green Hotel was preceded by a drinks reception where finalists could enjoy mingling in the beautiful hotel grounds.

The drinks reception


The Awards drinks reception was sponsered by The Lakes Distillery Cumbria.

Tourism Experience of the Year Winner

Handcrafted Award

Winners were presented with an engraved award handcrafted by Penni Simpson of Fusion Glass Art.

Holiday Park of the Year Winner

The 2014 Cumbria Tourism Award Winners

The winners and highly commended businesses from thirteen categories were recognised and celebrated for their achievements during the evening. To view a ful list of the winners click here.

The Edge

Training and development is an important part of each category, for owners, managers and staff and for 2014 the awards have partnered with The Edge.

The Edge supports skills solutions through funded training in partnership with the Cumbria Tourism Awards

The Edge is a Cumbria Local Enterprise Partnership Project offering training to businesses and their employees so they can secure the skills they need for business growth. In partnership with Further Education Colleges, The University of Cumbria and private training providers, Cumbrian businesses can access a wide variety of funded training opportunities to up skill their workforce.

Cumbrian businesses employing less than 250 staff are eligible including those who are self-employed. The Visitor Economy is a priority sector for the project and providers are already delivering customer service, team leading, IT, accounting and much much more.

The Edge is a Skills Support for the Workforce Project funded by the European Social Fund and co-financed by the Skills Funding Agency. Carlisle College is the accountable body on behalf of a consortium of providers. Approved deliverers for The Edge include: Carlisle College, Lakes College, Kendal College, Furness College, Askham Bryan, Gen 2 and Age UK Training.

The Awards Celebration

The winners of all the award categories were announced at a glittering black tie finale held on Tuesday 17th June at the Castle Green Hotel, Kendal. Up to four finalists from each category, and their guests, celebrated their achievements at the glamorous evening. A sparkling drinks reception is held before the winners of the Cumbria Tourism Awards 2014 are revealed in an enthralling ceremony. Finally, it’s time to sit back and relax and enjoy some of the best Cumbrian produce, and company, during a three course dinner.

Why Enter the Cumbria Tourism Awards?

  • Get the recognition you deserve and tell your industry peers, potential visitors and the media all about your business.
  • Increase your business levels using the beneficial PR generated by winning an award.
  • Develop your business and identify areas of improvement, as well as excellence, through the process of completing an award entry.
  • Reward those individuals who have helped you achieve success.
  • All finalists are invited to attend our glittering awards finale.
  • Finalists in many of the categories receive a mystery shopper visit and report of their experience, to help you further improve.
  • Winners can display the Cumbria Tourism Awards logo on their website and in print.
  • Winners can also receive prominence on

What do you win?

Winning businesses, and the individual winner of the Sheila Hensman award, will be presented with an engraved handcrafted glass award and certificate at the awards finale.

All the winners will then go forward to represent Cumbria at the VisitEngland Awards for Excellence in 2015. (The Sheila Hensman Award for Outstanding Customer Service is only run at a Cumbria level.)


“Winning the Small Hotel of the Year award has further inspired my team and I after the re-development of Rothay Garden in 2011 and the creation of our Garden Restaurant and Riverside Spa. It’s great to have independent and professional endorsement of our efforts and achievements, and particularly pleasing to have so many of our guests commenting how well deserved this accolade is, and to see how they obviously enjoy being associated with "their" hotel's success.”
Chris Carss, Rothay Garden Hotel, – Winner of the Small Hotel of the Year Award 2013

“Taking part in the Cumbria Tourism Awards has certainly helped to raise our companies standards each year and the feedback from the judges has been very constructive. Winning has given The Quiet Site a valuable marketing tool and it's as close to the Oscars as many of us will get!”
Daniel Holder, The Quiet Site – Holiday Park of the Year Award 2013

"Winning the Tourism Experience of the Year Award was a great promotional opportunity for Mountain Goat, but more importantly it was great to be recognised by Cumbria Tourism in what we do, giving customers the opportunity to see the Lake District through the quality services we provide."
Robin Tyson, Mountain Goat Tours & Holidays – Tourism Experience of the Year Award 2013

"Winning Large Hotel of the Year Award 2013 in the Cumbria Tourism Awards was an outstanding highlight in our year. The whole team were delighted to receive the award, and to have hospitality experts rate what they do is most welcome. The award is displayed with pride in the hotel and attracts many approving comments from our guests."
Gary Wilson, The Inn on the Lake Hotel – Large Hotel of the Year Award 2013

"I would like to thank Cumbria Tourism for The Sheila Hensman Award for Outstanding Customer Service 2013. It was an honour to receive this award, although it is my name on the award, I could not have won it without the hard work and enthusiasm of my colleagues."
Darren Love, Restaurant Manager, The Inn on the Lake Hotel

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