Cumbria Tourism Awards 2015

The Cumbria Tourism Awards celebrate the best Cumbria has to offer and are now in their 13th year. Cumbria’s tourism businesses, and the talented individuals behind them, drive a visitor economy worth over £2 billion. Their achievements, hard work and dedication are worthy of recognition.

Cumbria offers ever increasing levels of quality and service to our 15 million annual visitors and the Cumbria Tourism Awards recognise those businesses offering excellence and innovation in their product, service, welcome, marketing and sustainable practices.

Winners for the majority of categories from the Cumbria Tourism Awards will go on to represent the county at the Visit England Awards for Excellence in 2016. The Sheila Hensman Award for Outstanding Customer Service, the Innovative Business Award and the New Tourism Business Award are run at a Cumbria level only. Cumbria has seen a great deal of success at national level in recent years, resulting in fantastic media promotion for the winning businesses and Cumbria - the Lake District as a quality visitor destination.

This year, there are 15 award categories which celebrate the huge range and diversity of Cumbria’s tourism industry.

Follow the awards on Facebook and Twitter

The 2015 Awards' Finalists have been announced View the successful businesses


About the Award Categories

There is an award category to suit everyone across Cumbria's vast and diverse range of tourism businesses. Winning businesses have to demonstrate excellence and innovation throughout their business, including their product, welcome, service, marketing and sustainable practices. The Sheila Hensman Award recognises the outstanding contribution to customer service offered by an individual employee or business owner.

Our Sponsors

The success of the Cumbria Tourism Awards, now in their 13th year, is due to the support of our sponsors. The competition and event is financed through the generosity of our sponsors and ticket sales. It is thanks to you that we can celebrate Cumbria’s achievements in tourism and go on to compete successfully in the national tourism awards.

Download the sponsorship package

To find out more about sponsoring a category contact Paula Scott at

Castle Green Hotel

Cumbria Tourism Awards

The 2014 Awards ceremony was held at The Castle Green Hotel in Kendal on Tuesday 17th June.

The drinks reception

The Drinks Reception

The 2014 celebratory awards dinner at the Castle Green Hotel was preceded by a drinks reception where finalists could enjoy mingling in the beautiful hotel grounds.

The drinks reception


The Awards drinks reception was sponsered by The Lakes Distillery Cumbria.

Tourism Experience of the Year Winner

Handcrafted Award

Winners were presented with an engraved award handcrafted by Penni Simpson of Fusion Glass Art.

Holiday Park of the Year Winner

The 2014 Cumbria Tourism Award Winners

The winners and highly commended businesses from thirteen categories were recognised and celebrated for their achievements during the evening. To view a ful list of the winners click here.


The Awards Celebration

Tuesday 16th June 2015 at the Castle Green Hotel in Kendal

The winners of all the award categories will be announced at a glittering black tie finale to be held on Tuesday 16th June at the Castle Green Hotel, Kendal. Up to four finalists from each category, and their guests, will celebrate their achievements at the glamorous evening. A sparkling drinks reception is held before the winners of the Cumbria Tourism Awards 2015 are revealed in an enthralling ceremony. Finally, it’s time to sit back and relax and enjoy some of the best Cumbrian produce, and company, during a three course dinner.

Our host at the 2014 event was Cumbria’s Kim Inglis who has found fame working as a TV and radio presenter, reporter and journalist for the BBC, Sky News and ITV. Our 2015 event host will be announced soon.

Why Enter the Cumbria Tourism Awards?

  • Get the recognition you deserve and tell your industry peers, potential visitors and the media all about your business.
  • Increase your business levels using the beneficial PR generated by winning an award.
  • Develop your business and identify areas of improvement, as well as excellence, through the process of completing an award entry.
  • Reward those individuals who have helped you achieve success.
  • All finalists are invited to attend our glittering awards finale.
  • Finalists in many of the categories receive a mystery shopper visit and report of their experience, to help you further improve.
  • Winners can display the Cumbria Tourism Awards logo on their website and in print.
  • Winners can also receive prominence on

What do you win?

Winning businesses, and the individual winner of the Sheila Hensman award, will be presented with an engraved handcrafted award and certificate at the awards finale.

Most winners will then go forward to represent Cumbria at the VisitEngland Awards for Excellence in 2016. (The Sheila Hensman Award for Outstanding Customer Service, the Innovative Business Award and the New Tourism Business Award are only run at a Cumbria level.)


"Entering the Awards helps us really think through what we’re doing and make sure standards are continually kept as high as possible. It pushes us to strive to be the best in our industry and helps us stay motivated for on-going updates and improvements in all areas of the business."
Vicki Karg, Tottergill Farm Holiday Cottages – Self Catering Holiday of the Year Award 2014

“Winning the ‘best small hotel’ award was recognition of all the efforts we’ve made to create a truly memorable and distinctive hotel experience for our guests. And to be best in the UK’s top tourist destination makes us very proud. We’re proof that there’s nowhere better than Cumbria.”
Caroline and Jonathan Kaye, Cedar Manor Hotel and Restaurant – Small Hotel of the Year 2014


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