Area Action Plans

The Area Action Plans are a series of agreed local plans that set out the tourism development and marketing priorities for 2007-2008. Each Action Plan seeks to define the role that it can play in complementing Cumbria's Destination Management Plan 2007-2008.

Ullswater and the Eden Valley
Keswick and Western Lake District



The Area Development Managers are responsible for the implementation of the plans and also provide specialist marketing advice to businesses in their area.

Your Area Development Managers are:

 Keri Smith    Ullswater & Eden Valley and Alston & North Pennines
Graham Kennedy       Keswick & the Western Lake District
 Richard Greene  Coniston & the Lake District Peninsulas
 Richard Greenwood  Carlisle & Hadrian's Wall
 Richard Greenwood  Kendal, Windermere & the South Lakes