Customer Profiling

Want to know more about your customers? Who they are, where they live, what they do for a living, how much spare cash they have, and what marketing methods best appeal to them?

Using just the postcodes from your existing customer database, Cumbria Tourism can create a detailed profile of your current customers in terms of:

  • Family composition
  • Age (adults and children)
  • Housing type, price, size and location
  • Qualifications
  • Social group
  • Employment
  • Car ownership
  • Levels of disposable income
  • Marketing preferences - newspapers, internet use, direct mail response
  • Distance they travel to reach you
  • Health
  • Holiday preferences
  • Shopping habits
  • Leisure interests
  • Psychology, attitudes and preferences

    Imagine the use you could put this information to. Your detailed knowledge and understanding of your customers will help you to satisfy their needs - in developing your product, and creating marketing materials and campaigns that appeal to them.


    Even if you don't have a customer database, we can help you improve your marketing campaigns by finding 'hotspots' of potential customers for advertising campaigns or leaflet drops. We can provide you with targeted mailing lists for direct mail campaigns, tailored to suit your product and your market.


    What does it cost?
    Our rates are very competitive and Cumbria Tourism members receive a 20% discount. Prices start at just £110 (£88 for CT members) for 1,000 names and addresses of new leads. Customer profiling costs £600 (£480 for CT members). If you would like to download a leaflet and price list please click on the link Mosaic Leaflet

    Next Steps
    Speak to Cumbria Tourism's research department who will be happy to discuss your individual requirements. Call Helen Tate on 015398 22222 or email htate@cumbriatourism.org     to arrange a site visit and one-to-one consultation.
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