Consumer Branding
The organisation's corporate identity has also been re-engineered and together with the consumer facing brand the communication system is complete.
The guidelines are for your instruction and use, they include a full graphic system for implementation. The new consumer facing brand has been developed to operate at a number of levels, including thematic campaigns and sub regional areas with Cumbria.
The guidelines have been generated to facilitate simple and concise implementation in all areas of the required marketing initiatives.
Please read the Guidelines PDF before using the files included below.
Consumer Brand - Identity Guidelines PDF
(Please Note: Quark users may have issues using the Mac font. If this is the case, please download and use the PC TrueType Font instead.)
For any questions or queries please email brand@cumbriatourism.org
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Name
Preferred Logotype - Blue PMS301
Preferred Logotype - Blue PMS301 - Solid Colour
Black Logotype
Black Logotype - Solid Colour
Green PMS371 Logotype
Green PMS371 Logotype - Solid Colour
Red PMS201 Logotype
Red PMS201 Logotype - Solid Colour
Brown PMS469 Logotype
Brown PMS469 Logotype - Solid Colour
Purple PMS242 Logotype
Purple PMS242 Logotype - Solid Colour