Business to Business Marketing
Cumbria4Coaches
www.cumbria4coaches.com is Cumbria Tourism's dedicated website for coach operators, coach drivers and group organisers. If offers a 'one stop shop' for information on the county and which businesses welcome groups; be it accommodation, attractions, meal stops and more. The site includes a news section, downloadable itineraries and guides. During 2009 a newstrade section of Golakes will commence development. Content from cumbria4coaches will be transferred over to www.golakes.co.uk/trade. Once the transfer is complete, cumbria4coaches will be shut down but the URL will point to the new pages on Golakes. Cumbria Tourism also produces a quarterly direct mail piece called 'Signpost' which is mailed to CT's groups' database (3000+ business to business contacts).
Lake District Conferences
Business tourism is currently worth £90m in Cumbria - The Lake District with the potential to double by 2010. Cumbria Tourism's business tourism website www.lakedistrict-conferences.info offers advertisers the chance to reach this growing market. The website is supported by direct mail, PR activity and receives national coverage through VisitBritain. More Information For more information about conferences contact the marketing team on 01539 822222