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Best UK Holiday Destination 2008

The Lake District has won a major tourism honour by being named the best holiday destination in the UK at a national awards ceremony. The coveted award, which every destination in the country strives to win, was announced at the prestigious British Travel Awards 2008 held in London in November. The British Travel awards are the largest travel awards programme in the UK and an easily recognisable benchmark for excellence when it comes to finding out the best in the business. Ian Stephens, Cumbria Tourism's Chief Executive said: "This is the most significant award the Lake District has won in recent years. The fact we have been named by the public and featured at the UK's leading travel awards is particularly impressive and an important message to convey to visitors for 2009."

This accolade for the county is a perfect way of making our destination and your product stand out from the crowd. Should you wish to incorporate the award within your own marketing - on your website, in your brochures, as part of your leaflets etc - you can download the logo below. Even better is to use the British Travel Award in conjunction with the destination branding, also available to download from this Marketing section of this website.

This is an important and prestigious award, so let's all make the most of it.

Download the award images here.