International Marketing
England's North Country/VisitEngland/VisitBritain Marketing Opportunities
International visitors make up 9-10% of all visitors to the county. Cumbria Tourism works in close partnership with the England's North Country marketing consortium, VisitBritain and VisitEngland to promote Cumbria and the Lake District overseas. A broad range of consumer and trade marketing and PR activity is undertaken in key target markets throughout the year. The GoLakes website (and its foreign language portals) is promoted heavily in all international marketing activity so making sure you advertise on this site is imperative if you want to attract overseas visitors. Additional market-specific opportunities will be featured here on www.cumbriatourism.org
Overseas Marketing - Cumbria Cluster Groups
In addition to the overseas marketing work done through ENC, VisitBritain, and VisitEngland, there are two well established local marketing consortia based in
For further information contact Sally Coyle at Cumbria Tourism scoyle@cumbriatourism.org, 015394 825017, or get in touch with the Chairs of the groups directly.
Japan Forum
Colin Fox, English Lakes Hotels, colin@elhmail.co.uk
015394 33773
Peter Elkington, peter@rydalmount.co.uk
015394 33002