• Marketing Introduction
• Domestic Marketing
• International Marketing
• B2B Marketing
• Cumbria Photo
• Destination Management
• Online Marketing
• Golakes Algorithm
• Destination Branding
• AdCap/Outdoors Marketing
• Direct Mail
• Approved Premises
• Growth Marketing Strategy
• British Travel Awards
• Marketing Workshops

International Marketing

England's North Country/VisitEngland/VisitBritain Marketing Opportunities

 

International visitors make up 9-10% of all visitors to the county. Cumbria Tourism works in close partnership with the England's North Country marketing consortium, VisitBritain and VisitEngland to promote Cumbria and the Lake District overseas. A broad range of consumer and trade marketing and PR activity is undertaken in key target markets throughout the year. The GoLakes website (and its foreign language portals) is promoted heavily in all international marketing activity so making sure you advertise on this site is imperative if you want to attract overseas visitors. Additional market-specific opportunities will be featured here on www.cumbriatourism.org

 

Overseas Marketing - Cumbria Cluster Groups

In addition to the overseas marketing work done through ENC, VisitBritain, and VisitEngland, there are two well established local marketing consortia based in Cumbria targeting the Japanese and US markets. These groups meet on a regular basis and undertake a broad range of marketing and PR activity. Both groups have their own websites –  www.kosuichihou.com and www.englandslakecountry.com

 

For further information contact Sally Coyle at Cumbria Tourism scoyle@cumbriatourism.org, 015394 825017, or get in touch with the Chairs of the groups directly.

 

 

Japan Forum

 

Colin Fox, English Lakes Hotels, colin@elhmail.co.uk

015394 33773

 

 

England's Lake Country

 

Peter Elkington, peter@rydalmount.co.uk

015394 33002