Marketing Opportunities 08/09

 

GET YOUR BUSINESS IN FRONT OF OVER 4 MILLION POTENTIAL CUSTOMERS A YEAR!

 

After their popularity last year, marketing packages return for 2009. Here is a fantastic chance to maximise your marketing exposure and minimise your costs. Marketing packages include entry onto Cumbria Tourism's website golakes.co.uk and an advert in the 2009 Holiday Guide and give you a discount of 20%.

 

With visitor numbers to golakes.co.uk growing rapidly on a month-by-month basis and with the print run of the Holiday Guide increased, booking a package will get your product in front of 4 million potential customers through our integrated national and international marketing campaign, ensuring greater exposure for all businesses featured.

 

Extensive research has shown that visitors now use multiple information channels when they are planning and booking their visit – it is therefore crucial to maximise your potential marketing impact by having the correct balance between web and print. All of our ready-made packages allow your business to access potential customers through these channels.

 

As in 2008, accommodation providers can choose from Bronze, Silver and Gold packages. New for 2009, our Platinum package includes competitive features such as free e-newsletter entries, the creation of your own promotional video, and much more! We offer two different packages for non-accommodation businesses – Basic and Enhanced – both providing an easy, cost-effective way of communicating with millions of potential customers. Cumbria Tourism appreciates that business costs are rising, so we have kept packages as close as possible to 2008 rates. Our great-value packages offer an easy, cost-effective way of communicating with millions of potential customers.

 

For example, take out our Basic marketing package and for as little as £20 a month (plus membership) you can take advantage of:

 

·            Entry in our 2009 Holiday Guide: 300,000 copies (including 50,000 CD ROM versions) distributed through a nationwide, multimedia marketing campaign, supported by online marketing. Our research shows that 1 in 4 recipients of the Holiday Guide go on to visit Cumbria and The Lake District.

·            Entry on Cumbria Tourism's website, golakes.co.uk: Our website offers great year-round unlimited web exposure to more than 3.6 million visitors a year and the flexibility to change or update your details whenever you like.

 

Our integrated national multimedia campaign includes:

 

  • 250,000 Holiday Guide distribution
  • 50,000 CD ROM versions of the Holiday Guide
  • Interactive version of the Holiday Guide available online
  • 3.6 million website visitors to golakes.co.uk ('Webby' Award finalist 2008)
  • £2 million+ worth of publicity for the destination
  • Plus additional thematic integrated marketing activity 

We have responded to members' feedback, and to give you even more choice and flexibility in the way you promote your business, you can also select from our mix and match menu. See the relevant booking form below for further details.

Accommodation booking form
Non- accommodation booking form

 

Cumbria Tourism membership is not included within the advertised marketing opportunity rates. Current members will receive their membership invoice in September. Non members can sign up today by filling in the attached form. 

 

HOW TO BOOK

 

To book your marketing package or mix and match options, simply complete and return the relevant booking form above.

 

OR

 

Sign up online using your DMS contact ID and password to login

Go to www.cumbriatourism.org/onlinesignup  

 

 

NEED HELP?

For more information contact Cumbria Tourism on 01539 822222.

Marketing opportunities brochure 2008/09

 

PLEASE NOTE: All accommodation advertisers with Cumbria Tourism must have a current Quality Cumbria or national inspection (PLEASE NOTE: Quality Cumbria inspections are eligible for a Bronze package or 1/16 page Holiday Guide entry and Bronze web entry from the mix and match menu).