Cumbria Tourism Domestic Marketing

Cumbria Tourism offers a number of domestic marketing opportunities. If you would like more details about our current campaigns please download a copy of our Marketing Opportunities brochure which contains information on each campaign, advertising criteria, print run and target audience. Each campaign is supported by online activity through our main golakes website.

 

 

The Lake District, Cumbria Holiday Guide

This is a big guide with a big distribution and is big business for those advertising in it. The Lake District, Cumbria Holiday Guide is the county's flagship publication with over 60 pages of editorial and almost 600 advertisers, reaching up to 250,000 potential visitors through a vibrant and colourful campaign. It is distributed through a highly targeted national media campaign and to Tourist Information Centres around the UK and is supported by PR activity. 1 in 4 people who requested the 2007 Holiday Guide went on to visit Cumbria - The Lake District. Over half of these visitors used the Holiday Guide to plan their days out. More Information

For more information about the Holiday Guide contact the Ian Hawkins, Domestic Marketing Manager on 01539 825013

 

 

 

 

 

Caravan, Camping & Holiday Homes Guide

 

Cumbria Tourism produces 20,000 A5 guides solely for the camping, caravan and holiday homes market. It is distributed via the national TIC network, specialist retail outlets and to a segmented database of caravan and campsite users. In 2008, with support from the BH&HPA the guide introduced a sales section – allowing members to advertise holiday homes for sale.

 

Get on board with this dedicated campaign:

 

  • Nationwide distribution of 20K full colour guides
  • Exposure to 3.6 million golakes.co.uk visitors per year
  • Supported by PR activity throughout 2009, including features in the quarterly press newsletter and regular press visits
  • Supportive online promotional activity
  • 2 x targeted enewsletters
  • Content and advertising opportunities - Monthly enewsletters to over 80K contacts
  • Dedicated competition page and editorial feature online
  • Electronic version of the guide emailed to over 10K contacts and available to download on golakes.co.uk
  • Additional online advertising opportunities on golakes.co.uk, including adspots
  • Additional media activity with www.choicetravelinfo.com (a leading media title for camping sector)
  • Integration of this campaign within other marketing activity throughout the year
  • Representation at BH&HPA meetings

 

For information about the Caravan, Camping & Holiday Homes Campaign contact Marketing Executive Natalie Swaby on 01539 822222 or email nswaby@cumbriatourism.org

 

 

Best of Lakeland

Best of Lakeland is an attractions only leaflet with a distribution of 420,000, including 55,000 in Spanish, German, French, Chinese and Japanese. This publication is distributed through TICs, CRM communications and key outlets in Cumbria, North Lancashire and Yorkshire.

 

For information about advertising in the Best of Lakeland leaflet contact Marketing Executive Natalie Swaby on 01539 822222 or email nswaby@cumbriatourism.org  

 

 

 

 

 

 

 

 

Events

Cumbria Tourism continues to promote the county's best events through golakes.co.uk, PR and CRM activity throughout the year. For 2009, Cumbria Tourism is working in partnership with LDNPA to jointly produce an events booklet that will list events in the county and reach 400,000 consumers and is supported by free listings on golakes.co.uk.

 

Event organisers can list their events FREE OF CHARGE on the DMS which will feed into Golakes and regional Tourist Information Centres.

 

For information about advertising in the Events Guide and listing your event online contact Marketing Executive Natalie Swaby on 01539 822222 or email nswaby@cumbriatourism.org

 

 

 

 

 

Culture

A dedicated project to promote Cumbria as a cultural destination to new and existing markets, with a full time member of staff working on the project. The campaign works through a variety of web, e-marketing and print channels with a focus on attracting arts attenders to the region.

 

Highlights

 

  • In April 2008 a booklet 'Cumbria-Crucible of Creativity', highlighting Cumbria as a cultural destination was distributed through 560,000 copies of The Guardian
  • National culture PR specialist agency Colman Getty are working on the campaign with a target to generate press coverage to the value of £1m advertising equivalent around key events and messages
  • A targeted campaign to package the Visual Arts offer was delivered in Autumn 2008
  • A Culture Guide with up to date information and listings is planned for late 2008/early 2009
  • Culture specific e-newsletters to Cumbria Tourism data, as well as specialist arts attendee data.
  • Thomas West viewing stations - the development of a significant new arts project is being planned.
  • Cultural Olympiad - Cumbria Tourism will deliver a tourism specific marketing campaign around Lakes Alive, a significant new performance and arts events programme for Cumbria.

Contact: Jan Shorrock, jshorrock@cumbriatourism.org 01539 825063

 

 

E-newsletters

E-newsletters are a cost-effective and speedy way to communicate with potential visitors. Our e-newsletters give you the flexibility to advertise your special offers to our database of 80,000 contacts every month. So whether you want to promote your hot summer deals or cosy winter breaks you can opt in at any time of the year and advertise your latest special offers. In addition and new few 2009, Cumbria Tourism will be producing themed e-newletters (outdoor, culture, food & drink) which will be sent out to targeted databases.  Check the marketing opportunities for dates of these e-newsletters. For more information about advertising in our monthly consumer enewsletters call Gemma Oxley on 01539 822222 or email goxley@cumbriatourism.org. To download a copy of the e-newsletter booking form click here

 


 


 

Marketing Opportunities with VisitBritain

The national tourism body, VisitBritain, has a remit to grow the value of the domestic market by encouraging British residents to take additional and/or longer breaks in England.

Throughout the year VisitBritain offers a broad range of VisitEngland marketing opportunities suited to all budgets. Cumbria Tourism works in close partnership with VisitBritain and buys into a range of campaigns to promote Cumbria-The Lake District.

For more information about domestic marketing opportunities with VisitBritain contact Alex McCoskrie on 01539 822222 or email amccoskrie@cumbriatourism.org

 

 

North West Regional Marketing Campaigns

In accordance with the Strategy for Tourism in England's Northwest, the Northwest Regional Development Agency and the 5 Northwest Tourist Boards manage a series of regionwide tourism marketing campaigns that Cumbria Tourism participates in. These include the England's Golf Coast campaign, the Industrial Powerhouse campaign and the Gardens of England's Northwest campaign. More Information

For more information about North West Regional marketing campaigns contact the Ian Hawkins on 01539 822222