Cumbria Tourism Domestic Marketing

Cumbria Tourism offers a number of domestic marketing opportunities. If you would like more details about our current campaigns please download a copy of our Marketing Opportunities brochure which contains information on each campaign, advertising criteria, print run and target audience. Each campaign is supported by online activity either through our main golakes website or via our thematic sites.

Cumbria - The Lake District Holiday Guide 2008

This is a big guide with a big distribution and is big business for those advertising in it. Cumbria – The Lake District Holiday Guide is the county's flagship publication with over 50 pages of editorial and 700 advertisers, reaching up to 350,000 potential visitors through a vibrant and colourful campaign. It is distributed through a highly targeted national media campaign and to Tourist Information Centres around the UK and is supported by PR activity. 1 in 3 people who requested the 2006 Holiday Guide went on to visit Cumbria - The Lake District. 55% of these visitors used the Holiday Guide to plan their days out. More Information

For more information about the Holiday Guide contact the Ian Hawkins, Domestic Marketing Manager on 01539 825013

 

 

 

Caravan, Camping & Holiday Homes Guide

This A5 guide publication is produced solely for the camping, caravan and holiday homes market, reaching up to 20,000 potential visitors. It is distributed via Tourist Information Centres nationwide and to a segmented database of caravan & campsite users. With support from the BH&HPA and The National Trust, the guide is supported by related marketing and PR activity throughout the year.

For information about advertising in the guide contact Natalie Swaby on 01539 822222 or email nswaby@cumbriatourism.org

 

 

Culture

A dedicated project to promote Cumbria as a cultural destination to new and existing markets, with a full time member of staff working on the project. The campaign works through a variety of web, e-marketing and print channels with a focus on attracting arts attenders to the region.

 

Highlights

 

  • In April 2008 a booklet 'Cumbria-Crucible of Creativity', highlighting Cumbria as a cultural destination was distributed through 560,000 copies of The Guardian
  • National culture PR specialist agency Colman Getty are working on the campaign with a target to generate press coverage to the value of £1m advertising equivalent around key events and messages
  • A targeted campaign to package the Visual Arts offer is planned for Autumn 2008
  • A Culture Guide with up to date information and listings is planned for late 2008/early 2009
  • Culture specific e-newsletters to Cumbria Tourism data, as well as specialist arts attendee data.

Contact: Jan Shorrock, jshorrock@cumbriatourism.org 01539 825063

 

 

E-newsletters

E-newsletters are a cost-effective and speedy way to communicate with potential visitors. Our e-newsletters give you the flexibility to advertise your special offers to our database of 70,000 contacts any or every month of the year. So whether you want to promote your hot summer deals or cosy winter breaks you can opt in at any time of the year and advertise your latest special offers. For more information about advertising in our monthly consumer enewsletters call Gemma Oxley on 01539 822222 or email goxley@cumbriatourism.org. To download a copy of the e-newsletter booking form click here

 


 


 

Marketing Opportunities with VisitBritain

The national tourism body, VisitBritain, has a remit to grow the value of the domestic market by encouraging British residents to take additional and/or longer breaks in England.

Throughout the year VisitBritain offers a broad range of Enjoy England marketing opportunities suited to all budgets. Cumbria Tourism works in close partnership with VisitBritain and buys into a range of campaigns to promote Cumbria-The Lake District. These include Outdoor England, Taste England, City Culture and Family Fun. More Information

For more information about domestic marketing opportunities with VisitBritain contact Alex McCoskrie on 01539 822222 or email amccoskrie@cumbriatourism.org

 

 

North West Regional Marketing Campaigns

In accordance with the Strategy for Tourism in England's Northwest, the Northwest Regional Development Agency and the 5 Northwest Tourist Boards manage a series of regionwide tourism marketing campaigns that Cumbria Tourism participates in. These include the England's Golf Coast campaign, the Industrial Powerhouse campaign and the Gardens of England's Northwest campaign. More Information

For more information about North West Regional marketing campaigns contact the Domestic Marketing Manager on 01539 822222