Accommodation Occupancy Survey
In such a seasonal market assessing how well your business is doing from month to month can be challenging at the best of times. Each month around 500 accommodation providers participate in Cumbria Tourism's occupancy surveys. The data is analysed and averages are calculated for the region.
How can participating help your business? Monthly occupancy averages for the region, including other figures such as lengths of stay and party size, can provide invaluable market intelligence for businesses to benchmark themselves and assess their performance against regional averages.
Confidential personal results are also provided to each business as a means of recording business performance. The use of these figures go beyond just using them for business planning and performance monitoring, but can also provide:
- figures for business plans if applying for finance
- supporting evidence for claiming rate relief or accessing grants
- evidence of occupancy levels if you ever decide to sell your business or to claim on insurance
An annual report is also provided to assess the trends in the past year and compare performance amongst different areas in the region and different types of businesses.
Serviced Accommodation
Businesses ranging from one-bedroom B&Bs, to hotels with over 100 rooms participate in the serviced accommodation occupancy survey. View January occupancy figures
Self Catering
All types of property let for self catering holiday accommodation across the county participate in the self catering occupancy survey. View January occupancy figures
View February occupancy figures
View June occupancy figures
Download Summary Report 2004-2010
Caravan and Camping
Touring caravan and camping pitches participate in the caravan and camping occupancy survey.
For further information please contact our research team
Your Privacy is our Priority
All survey data is treated in the strictest confidence. Individual business occupancy figures are never published.
Occupancy data for the county underpins strategic development of the tourism industry, and places Cumbria in a better position to identify appropriate courses of action.
It is one of the most fundamental sources of reliable data for our tourism industry.
Accommodation Stock
Accommodation providers in the district have been divided into the following three categories:
- Serviced Accommodation, which includes guesthouses, hotels, and bed and breakfast businesses.
- Self Catering, which includes all types of property let for self catering holiday accommodation including houses, cottages, flats, chalets, lodges and static caravans.
- Caravan and Camping, which includes touring caravans and camping pitches.
Our ‘Cumbria Accommodation Stock Summary' report breaks down the accommodation stock in each district, by accommodation type. To access this report please complete our Research Request Form
Not a survey member yet? Join the free occupancy benchmark
How does it work? Participants complete an initial profile form, and then a simple data form each month, showing room, pitches or unit let rates. This data is then analysed by Cumbria Tourism, to produce regional occupancy rates and comparisons. Data forms are mailed out each month with postage paid envelopes for easy return.
Benchmark yourself against the average
Join one of our occupancy surveys to receive detailed figures to be able to benchmark yourself against the averages in Cumbria. Please contact Ann Clarke on 01539 825003 for more information.
Self Catering
Latest summary of the occupancy figures from self-catering accommodation in Cumbria..more
Caravan and Camping
Latest summary of the occupancy figures from caravan and camping accommodation in Cumbria..more
Serviced Accommodation
Latest summary of the occupancy figures from serviced accommodation in Cumbria..more
Tourism Innovation
Ideal for targeting new customers and taking new products to market Cumbria Tourism offers a customer profiling service..more
