#theplacetobe Campaign 2014
Eye-catching, thought-provoking headlines together with dramatic and stunning imagery was the basis of our 2014 campaign
Cumbria Tourism has 2,600 business members and represents a strong industry voice to enable collaboration and co-ordination across a large geographical area.
MyCumbria is a discount card exclusively for people who live and work in Cumbria. The card offers a whole range of fantastic deals across the county www.mycumbriacard.co.uk
Golakes website boasts 5 million users
Cumbria Tourism manages the award winning ‘golakes' website which attracts over 5 million users per year with cost effective advertising for accommodation and non accommodation businesses. See our on-line opportunities.
100 journalists hosted a year
Each year Cumbria Tourism's PR team host over 100 key journalists throughout the county, generate more than £2.5 million in equivalent advertising for the area deal with over 2,500 requests for information from journalists - the equivalent of around 50 enquiries per week. Read our current press releases.
300 businesses inspected with Quality Cumbria
Quality Cumbria are a local assessment scheme enables businesses to promote themselves in Tourist Information Centre's and visitor websites.
Promote The Lake District brand
Cumbria Tourism promotes The Lake District Cumbria brand nationally and internationally and delivers visitors to under developed parts of Cumbria such as Carlisle & Hadrian's Wall and West Cumbria.
Food tourism is one of the new buzz terms of the 21st century, but what's the point in it if we don't even know what it means and aren't aware of its impact? Find out more about our work in the area.
Go Lakes Travel
A 6.9million programme supported by Cumbria Tourism that focuses on increasing sustainable travel around the Lake District, by reducing the number of journeys made by car and preserving the local environment and community.
Best PracticeCumbria Tourism is regarded as a model of best practice in tourism development and marketing and rewarded by strong partnership support from the private and public sector.
Welcome to Cumbria Tourism's Business Website
Cumbria Tourism aspires to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our 'excellence ambition' is not an easy task but one which all staff at CT are totally committed to and determined to achieve.
The private sector and public sector partnership that is CT goes from strength to strength, we now have membership which represents 2,600 visitor dependent businesses, in turn these businesses represent over 31,000 people, therefore reaching most people employed in some aspect or other of tourism in Cumbria.
Also in partnership on our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park Authority and the District Councils. Our Committee have input by private and public sector representatives and cover Policy and Development and Commercial Services, both report into the Executive Board.
Our shared Tourism Strategy for Cumbria has a clear vision - to become Europe's Number One rural tourism destination. Again, no shortage of ambition here. We won't achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts. Get involved and help us become a truly world class visitor destination.Become a member of Cumbria Tourism
Marketing opportunities for members