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May Marketing e-newsletter |
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Welcome to May's marketing e-newsletter, which is full of key information on what the Cumbria Tourism Marketing Team is working on. The e-newsletter aims to give you a valuable insight into just some of the work that the team undertakes, as well as offering opportunities to get involved. We hope you enjoy reading this month's update. |
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Further Golakes Developments & last chance to cast your vote! 
My Golakes Live - The e-personalisation part of the Golakes website has gone live, which means customers can change their details, save plans and itineraries and save favourite pages as they navigate through the website. More features will be added to this section over the coming months.
If you are yet to cast your vote for Golakes to win the Tourism category award in the 2008 Webby Awards, then there is still a few hours left. Follow the link http://pv.webbyawards.com and fill out the short registration form and you will then be asked who you would like to vote for. Its a huge achievement to have reached the finals, but it would be the icing on the cake if we could bring this global award to Cumbria.
Guestlink Re-development New Vision are currently re-developing the Guestlink online tool. This means that any feedback that has been taken from providers is being considered by the developers as they plan out how the system will work. Developments will incude dinner, bed & breakfast pricing, single occupancy as well as tariffs for hostels and camping to allow for seasonal pricing. |
International Marketing 
Following their successful Cumbria sales mission to Japan in mid April, the month of May will see the Japan Forum responding to feedback from key tour operators and undertaking a range of follow-up activity, including further developing the content on the www.kosuichihou.com website. The site has now moved to a Japanese server and a range of additional web marketing activity is planned. The booking form to complete in order to advertise on the site is currently being compiled and will be issued in July via South Lakeland District Council. In the meantime, if you have any further queries please contact the Japan Forum Chairman, Richard Foster, on rfoster@hop-skip-jump.com or Sally Coyle at Cumbria Tourism on scoyle@cumbriatourism.org
England's North Country, the marketing consortium for the North of England, finishes its Indian "Undiscovered Treasures" campaign this month. Launched pre-Christmas, the dedicated campaign microsite offers a competition prize to the Lake District including flights (with Emirates), 3 nights accommodation at Storrs Hall Hotel and a tour with Mountain Goat. The closing date for entries is 1st June. To view the site visit www.discoverenglandsnorthcountry.com
The much awaited Mr Bhatti on Chutti Bollywood movie filmed in Cumbria is due out within the next few weeks. Some extra shooting is taking place and the exact release date is still tbc. The distribution company have now launched their website so visit www.mrbhattionchutti.com to find out more. |
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Sense of Place guides 
The Sense of Place project continues to research the 53 unique and individual locations within the county. This work will provide in-depth content for the Golakes website and, when opportunities arise and partners come on board, printed versions will also then become available. The first ones to shortly roll off the printers will be Sense of Place for Coniston and Borrowdale.
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Camping, Caravanning & Holiday Homes - one-off themed e-newsletter 
A dedicated e-newsletter focusing on caravanning and camping is being put together and will be sent, along with an interactive version of the new Caravan, Camping & Holiday Home Guide, to over 8,000 consumers who have previously expressed an interest in this product. This marks the first step in Cumbria Tourism's desire to communicate more targeted information to potential visitors. Advertising opportunity details are available from Natalie Swaby on nswaby@cumbriatourism.org
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Adventure Capital 
The Adventure Capital UK (AdCap) sector development programme has now secured funding. Up coming activity includes small grants for product development and outdoor event support, a printed guide for Year of Adventure and an outdoor trade conference at the Centre for Outdoor Management Education & Training (COMET) on the 26th June. For more details, please contact the AdCap Project Manager, Andrea Runkee on arunkee@cumbriatourism.org |
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Cumbria Tourism, Windermere Road, Staveley, Kendal, Cumbria, LA8 9PL - www.golakes.co.uk
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