Welcome to Cumbria Tourism
Our shared Tourism Strategy for the Cumbria, including the Lake District National Park and part of the Hadrian’s Wall UNESCO World Heritage site, has a clear vision – to become Europe’s Number One rural tourism destination.
We continue to go from strength to strength and our membership represents 2,500 tourism-dependent businesses – could you benefit from our expertise, lobbying, PR services and marketing?
We are proud to have generated a number of successful marketing campaigns such as our #theplacetobe campaign, recently revitalised for Winter 2018-19 with new toolkits, images and advice to help our members even more.
Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, Lake District National Park as well as private sector representatives all with the shared aim of developing our industry even further.
Every one of our members is a valued partner and a key supporter of our activity. Membership of Cumbria Tourism not only helps us to promote our county internationally but also allows your business to benefit from our activity as we succeed even further together.
What does Tourism mean to Cumbria?
Cumbria is far more dependent on tourism than most other parts of the UK.
In 2017 Cumbria and the Lake District received just over 47 million visitors, an increase of 6.2% on 2016 – our fourth successive year of growth.
These visitors brought in £2.9 billion to the region’s economy and provided support for almost 65,000 jobs.
Spring Tourism Business Health Check
We want to hear your views on the key issues affecting your businesses right now: the challenges of Brexit, visitor giving, national minimum wage rates and overall confidence in our industry.
The survey is quick, easy to complete, and anonymous – the answers you give will contribute to our research only and cannot be attributed to an individual or business.