We are Cumbria Tourism

At the heart of our visitor economy

We are Cumbria Tourism

Cumbria Tourism - Local Visitor Economy Partnership

The official destination management organisation for the Lake District, Cumbria.

As a membership organisation representing more than 2,500 tourism-related businesses, we showcase our world-class destination to a range of regional, national and international audiences for the benefit of Cumbria’s £2.63billion visitor economy.

Every one of our member businesses is a valued partner. From marketing to research, lobbying to business support, we pride ourselves in helping businesses to succeed and ensuring the collective voice of Cumbria’s tourism industry is heard loud and clear.

Who We Are - Cumbria Tourism

Who We Are

Our mission is to provide a world class visitor experience through effective marketing, sustainable tourism development and relevant industry services.

Cumbria Tourism Membership

Why Become a Member

Along with sector-specific advice and support, we offer a host of exclusive member benefits and discounts to help your business thrive.

Resources - Cumbria Tourism

Access Member Resources

From striking imagery to downloadable toolkits and industry advice, explore the practical resources on offer to support your business.

followers across CT’s visitor-facing social media channels

annual visitors to visitlakedistrict.com

PR Reach Annually

Become a member of Cumbria Tourism and take advantage of all member benefits including exceptional marketing and PR reach.

Recruitment & Skills - Cumbria Tourism

Recruitment & Skills

We’re supporting recruitment, retention and skills across Cumbria’s tourism industry to help build a resilient, sustainable workforce.

Bespoke Services - Cumbria Tourism

Bespoke Services

Our marketing and communications experts can offer tailored support for individual businesses wanting to build their brand.

Cumbria Tourism Research


Access vital market intelligence about visitor audiences, as well as up-to-date analysis of business performance and economic impact.

Year of the Coast 2023

Showcasing the epic Cumbrian Coastline

Dark Sky Cumbria

Harness the meteroic rise in stargazing visitors!

Recruitment & Skills

Our recruitment and skills work is tackling recruitment challenges and inspiring careers in tourism.

Culture in South Lakes

A high-profile marketing and promotional campaign to showcase South Lakeland’s world-class cultural attractions.