Welcome to Cumbria Tourism's business website

Cumbria Tourism is the official Tourist Board for the Lake District, Cumbria. Our shared Tourism Strategy for Cumbria has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.

We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’, which all staff at CT are totally committed to and determined to progress. CT continues to go from strength to strength and our membership represents 2,400 tourism dependent businesses.

Cumbria Tourism also has a suite of marketing opportunities available to members of CT and is proud to have generated a number of successful marketing campaigns such as the recent #theplacetobe campaign.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park as well as private sector representatives.

We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.

  1. View our 2016/17 rate card

What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2015 Cumbria and the Lake District received almost 43 million visitors, made up of 36.6 million day trippers and 6.3 million overnight visitors.

Between them, day and staying visitors combined to produce 57.1m tourist days. These visitors brought in £2.62 billion to the region’s economy and provided employment for 35,482 full time equivalent (FTE) posts.

As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 61,013, around 20% of the county’s total employment.

Seeking Non-Exec Directors

Following the EGM on 20th October 2016, it was agreed that the Members’ Committee would merge with the Executive Board. In parallel to this change, it was also agreed that the number of Directors on the Executive Board be reduced from 18 to 12. Cumbria Tourism is now looking for new volunteers to serve as Non-Executive Directors on its Executive Board. Seven experienced, commercially minded professionals to guide and support the organisation and the tourism industry in Cumbria into a new era. Find out more

Deadline is 7th April 2017.



For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org

Cumbria Tourism Patrons

Cumbria Tourism patrons are vital to supporting the work we do and we work closely with them, providing opportunities to market their services to our members. For more information on becoming a patron please contact Sarah Glover at sglover@cumbriatourism.org