Welcome to Cumbria Tourism

Cumbria Tourism is the official Tourist Board for the Lake District, Cumbria. Our shared Tourism Strategy for Cumbria has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.

We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’, which all staff at CT are totally committed to and determined to progress. CT continues to go from strength to strength and our membership represents 2,500 tourism dependent businesses.

Cumbria Tourism also has a suite of marketing opportunities available to members of CT and is proud to have generated a number of successful marketing campaigns such as the recent #theplacetobe campaign.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park as well as private sector representatives.

We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.

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What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2017 Cumbria and the Lake District received just over 47 million visitors, an increase of 6.2% on 2016 – our fourth successive year of growth.

These visitors brought in £2.9 billion to the region’s economy and provided support for almost 65,000 jobs.

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Strategic Partners

To further harness and maximise opportunities we have introduced a limited number of places for businesses who wish to get behind us to further grow the reputation and value of the industry.

These Strategic Partners are a core network of recognised and key influential tourism related businesses, organisations and individuals who share Cumbria Tourism’s goals, strong desire and enthusiasm to work together, harness our collective energy and expertise, to champion and financially invest in the delivery of effective destination marketing for the county and, in doing so, raise the value of the tourism on behalf of all our member businesses.

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Cumbria Tourism Strategic Partners

Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.