Welcome to Cumbria Tourism

Our shared Tourism Strategy for the Cumbria, including the Lake District National Park and part of the Hadrian’s Wall UNESCO World Heritage site, has a clear vision – to become Europe’s Number One rural tourism destination.

We continue to go from strength to strength and our membership represents 2,500 tourism-dependent businesses – could you benefit from our expertise, lobbying, PR services and marketing?

We are proud to have generated a number of successful marketing campaigns such as our #theplacetobe campaign, recently revitalised for Winter 2018-19 with new toolkits, images and advice to help our members even more.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, Lake District National Park as well as private sector representatives all with the shared aim of developing our industry even further.

Every one of our members is a valued partner and a key supporter of our activity. Membership of Cumbria Tourism not only helps us to promote our county internationally but also allows your business to benefit from our activity as we succeed even further together.

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What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2018 Cumbria and the Lake District received just over 47 million visitors. These brought in £3 billion to the region’s economy and provided support for almost 37,766 FTE jobs.

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Strategic Partners

Our Strategic Partners are a core network of recognised and key influential tourism related businesses, organisations and individuals who share our goals, strong desire and enthusiasm to work together, harness our collective energy and expertise, to champion and financially invest in the delivery of effective destination marketing for the county and, in doing so, raise the value of the tourism on behalf of all our member businesses.

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Cumbria Tourism Strategic Partners

Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.