Welcome to Cumbria Tourism

Our shared Tourism Strategy for the Cumbria, including the Lake District National Park and part of the Hadrian’s Wall UNESCO World Heritage site, has a clear vision – to become Europe’s Number One rural tourism destination.

We continue to go from strength to strength and our membership represents 2,500 tourism-dependent businesses. Could you benefit from our expertise, lobbying, PR services and marketing?

We are proud to have generated a number of successful marketing campaigns such as  #theperfectplacetobe campaign, useful new toolkits, images and advice to help our members even more.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, Lake District National Park as well as private sector representatives all with the shared aim of developing our industry even further.

Every one of our members is a valued partner and a key supporter of our activity. Membership of Cumbria Tourism not only helps us to promote our county internationally but also allows your business to benefit from our activity as we succeed even further together.

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Why become a member?

By joining Cumbria Tourism you become a part of the county’s official Destination Management Organisation we we lobby and campaign on your behalf.

Keep up to date with our regular members’ email, in-person events and engaging webinar programme as we bring you the latest news and provide unique networking opportunities.

Our members also receive exclusive marketing options, a web listing, print marketing opportunities and discounts with local and national hospitality suppliers.

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We are working hard to support tourism and hospitality businesses across Cumbria through the current recruitment crisis.

Alongside actively lobbying Government to recognise the severity of the issue we are running a wide-scale recruitment and retention campaign to highlight the opportunities available to workers of all ages, complete with video case studies and downloadable resources for you too use within your own marketing.

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Cumbria Tourism Strategic Partners

Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.