Welcome to Cumbria Tourism

We are the official Tourist Board for the county, including both the Lake District National Park and part of the Hadrian’s Wall World Heritage sites. Our shared Tourism Strategy for the county has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.

We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. We continue to go from strength to strength and our membership represents 2,500 tourism-dependent businesses.

Cumbria Tourism also has a suite of marketing opportunities available to our members and we are proud to have generated a number of successful marketing campaigns such as our recent #theplacetobe campaign.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, Lake District National Park as well as private sector representatives.

We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.

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What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2017 Cumbria and the Lake District received just over 47 million visitors, an increase of 6.2% on 2016 – our fourth successive year of growth.

These visitors brought in £2.9 billion to the region’s economy and provided support for almost 65,000 jobs.

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Strategic Partners

Our Strategic Partners are a core network of recognised and key influential tourism-related businesses, organisations and individuals who share our desire to work together to champion and invest in effective destination marketing and raise the value of the tourism on behalf of all our member businesses.

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Cumbria Tourism Strategic Partners

Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.