Welcome to Cumbria Tourism's business website

Cumbria Tourism is the official Tourist Board for the Lake District, Cumbria. Our shared Tourism Strategy for Cumbria has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.

We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’, which all staff at CT are totally committed to and determined to progress. CT continues to go from strength to strength and we now have membership which represents 2,400 tourism dependent businesses.

Cumbria Tourism also has a suite of marketing opportunities available to members of CT and is proud to have generated a number of successful marketing campaigns such as the recent #theplacetobe campaign

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park as well as private sector representatives.

We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.

  1. View our 2015/16 rate card
  1. International Marketing – View Tourism Support and Funding Streams 

What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2014 Cumbria and the Lake District received just over 41.5 million visitors, made up of 35.5 million day trippers and 6 million overnight visitors.

Between them, day and staying visitors combined to produce 55.1m tourist days. These visitors brought in £2.44 billion to the region’s economy and provided employment for 33,920 full time equivalent (FTE) posts. As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 58,327, around 20% of the county’s total employment.

Join Cumbria Tourism

Become a member of Cumbria Tourism and advertise your business on our award winning website www.golakes.co.uk

We provide the official website for Cumbria and market all areas of the county to millions of potential visitors.

Membership includes a range of benefits including business development workshops on topics such as social media marketing.

Access to our photo library of over 9,000 images, discounts on banking, insurance, builders supplies, hospitality products, photography packages and many more.

  1. Find out more about joining

For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org

Cumbria Tourism Patrons

Cumbria Tourism patrons are vital to supporting the work we do and we work closely with them, providing opportunities to market their services to our members. For more information on becoming a patron please contact Sarah Glover at sglover@cumbriatourism.org