Welcome to Cumbria Tourism's business website
Cumbria Tourism is the official Tourist Board for the Lake District, Cumbria. Our shared Tourism Strategy for Cumbria has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.
We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’, which all staff at CT are totally committed to and determined to progress. CT continues to go from strength to strength and our membership represents 2,500 tourism dependent businesses.
Cumbria Tourism also has a suite of marketing opportunities available to members of CT and is proud to have generated a number of successful marketing campaigns such as the recent #theplacetobe campaign.
Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park as well as private sector representatives.
We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.
What does Tourism mean to Cumbria?
Cumbria is far more dependent on tourism than most other parts of the UK.
In 2015 Cumbria and the Lake District received almost 43 million visitors, made up of 36.6 million day trippers and 6.3 million overnight visitors.
Between them, day and staying visitors combined to produce 57.1m tourist days. These visitors brought in £2.62 billion to the region’s economy and provided employment for 35,482 full time equivalent (FTE) posts.
As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 61,013, around 20% of the county’s total employment.
Book your Awards Tickets
Our 2017 Awards Evening is being held at Cartmel Racecourse on Wednesday 21st June.
Our black tie event is always a fabulous affair? Would you like to join us for a fantastic night of celebration? If so, you’ll join around 400 fellow guests who are all committed to ensuring a successful future for Cumbria’s tourism industry. Tickets cost £75 + VAT per person and include a drinks reception and 3-course meal with wine.
Book your tickets HERE