We are Cumbria Tourism
At the heart of our visitor economy
We are Cumbria Tourism
The official destination management organisation for the Lake District, Cumbria.
As a membership organisation representing more than 2,500 tourism-related businesses, we showcase our world-class destination to a range of regional, national and international audiences for the benefit of Cumbria’s £2.63billion visitor economy.
Every one of our member businesses is a valued partner. From marketing to research, lobbying to business support, we pride ourselves in helping businesses to succeed and ensuring the collective voice of Cumbria’s tourism industry is heard loud and clear.
Who We Are
Our mission is to provide a world class visitor experience through effective marketing, sustainable tourism development and relevant industry services.
Why Become a Member
Along with sector-specific advice and support, we offer a host of exclusive member benefits and discounts to help your business thrive.
Access Member Resources
From striking imagery to downloadable toolkits and industry advice, explore the practical resources on offer to support your business.
followers across CT’s visitor-facing social media channels
annual visitors to visitlakedistrict.com
PR Reach Annually
Become a member of Cumbria Tourism and take advantage of all member benefits including exceptional marketing and PR reach.
Recruitment & Skills
We’re supporting recruitment, retention and skills across Cumbria’s tourism industry to help build a resilient, sustainable workforce.
Bespoke Services
Our marketing and communications experts can offer tailored support for individual businesses wanting to build their brand.
Research
Access vital market intelligence about visitor audiences, as well as up-to-date analysis of business performance and economic impact.