Welcome to Cumbria Tourism's business website

Cumbria Tourism is the official Tourist Board for the Lake District, Cumbria. Our shared Tourism Strategy for Cumbria has a clear vision – to become Europe’s Number One rural tourism destination. We won’t achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts.

We aspire to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’, which all staff at CT are totally committed to and determined to progress. CT continues to go from strength to strength and we now have membership which represents 2,400 tourism dependent businesses.

Cumbria Tourism also has a suite of marketing opportunities available to members of CT and is proud to have generated a number of successful marketing campaigns such as the recent #theplacetobe campaign

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, the Lake District National Park as well as private sector representatives.

We urge you to join Cumbria Tourism and help us become a truly world class visitor destination.

  1. View our 2015/16 rate card
  1. International Marketing – View Tourism Support and Funding Streams 

What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2014 Cumbria and the Lake District received just over 41.5 million visitors, made up of 35.5 million day trippers and 6 million overnight visitors.

Between them, day and staying visitors combined to produce 55.1m tourist days. These visitors brought in £2.44 billion to the region’s economy and provided employment for 33,920 full time equivalent (FTE) posts. As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 58,327, around 20% of the county’s total employment.

Vote for Tourism Event of the Year!

Vote for your favourite event of the year for 2016 from a shortlist of four entries.

The winning event will demonstrate innovation, distinctiveness and have a positive economic impact on the area.

The winner will be announced at the Cumbria Tourism Awards Ceremony on 22nd June 2016 at Cartmel Racecourse. The winning event will also represent Cumbria at the national Visit England Awards in 2017!

  1. Click here to view the shortlist and cast your vote!

Closing date for voting is Monday 6th June 2016.

For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org

Our 2016 Cumbria Tourism Award Sponsors

The success of the Cumbria Tourism Awards is due to the support of our sponsors. It is thanks to them that we can celebrate Cumbria’s achievements in tourism. To find out more about sponsoring a category contact Paula Scott on 07585 665636 or email paula@cumbriaawards.co.uk