Welcome to Cumbria Tourism

Our shared Tourism Strategy for the Cumbria, including the Lake District National Park and part of the Hadrian’s Wall UNESCO World Heritage site, has a clear vision – to become Europe’s Number One rural tourism destination.

We continue to go from strength to strength and our membership represents 2,500 tourism-dependent businesses – could you benefit from our expertise, lobbying, PR services and marketing?

We are proud to have generated a number of successful marketing campaigns such as our #theplacetobe campaign, recently revitalised for Winter 2018-19 with new toolkits, images and advice to help our members even more.

Our Executive Board are valued representatives from the Cumbria Local Enterprise Partnership, Cumbria County Council, Lake District National Park as well as private sector representatives all with the shared aim of developing our industry even further.

Every one of our members is a valued partner and a key supporter of our activity. Membership of Cumbria Tourism not only helps us to promote our county internationally but also allows your business to benefit from our activity as we succeed even further together.

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What does Tourism mean to Cumbria?

Cumbria is far more dependent on tourism than most other parts of the UK.

In 2017 Cumbria and the Lake District received just over 47 million visitors, an increase of 6.2% on 2016 – our fourth successive year of growth.

These visitors brought in £2.9 billion to the region’s economy and provided support for almost 65,000 jobs.

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Cumbria Tourism Awards 2019

The Cumbria Tourism Awards celebrate the best Cumbria has to offer and are now in their 17th year. Cumbria’s tourism businesses, and the talented individuals behind them, drive a visitor economy worth £2.9 billion. Their achievements, hard work and dedication are worthy of recognition.

This year, there are 16 award categories which celebrate the huge range and diversity of Cumbria’s tourism industry.

  1. Learn more and apply

Cumbria Tourism Strategic Partners

Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.