2015 Cumbria Tourism Award Winners announced

The winners of the 13th Cumbria Tourism Awards were revealed at a glittering ceremony held at the Castle Green Hotel in Kendal last night (Tuesday 16th June 2015).

The evening was a celebration of the very best of Cumbria’s tourism industry. Hundreds of tourism professionals representing businesses from around the county eagerly gathered to hear Canadian comedian Sean Collins whose TV credits include Michael McIntryre’s Comedy Roadshow., announce the winners.

Cumbria Tourism’s annual awards are open to a whole range of tourism related businesses including; hotels, guest accommodation, holiday parks, visitor attractions and tourism employees, which make up the county’s thriving tourism industry. They celebrate the best of Cumbria’s tourism businesses, the talented individuals behind them and a chance to applaud their hard work and dedication, which drives an economy worth over £2.4 billion each year.

Ian Stephens, Managing Director of Cumbria Tourism, said:

“Last night Cumbria’s £2.4 billion tourism industry annual awards ceremony was a true celebration of the very best of what Cumbria has to offer and a fantastic showcase of why the County is the nations’ favourite destination. The winners of the 2015 Cumbria Tourism Awards are our newest ambassadors for Cumbria’s tourism industry and we are all incredibly proud of their achievements. I would like to thank them all for the tremendous amount of hard work and energy they put into making their business such a success and attractive visitor offer for all to enjoy and experience.”

There is an award category to suit everyone across Cumbria’s vast and diverse range of tourism businesses with 15 categories in all, including the Sheila Hensman Award for Outstanding Customer Service, the Tourism Experience Award, Sustainable Tourism Award and Taste Cumbria Award. In addition, there are several sector specific categories including; Guest Accommodation businesses, Hotels, Visitor Attractions, Holiday Parks, Pubs and Self-Catering providers. This year we were delighted to announce two new categories for 2015 – New Tourism Business Award and Award for Innovation.

For the first time this year two of the award categories were put to a public vote on Cumbria Tourism’s GoLakes website. Tourism Event of the Year (Sponsored by G1Creative) was chosen by people who had attended and enjoyed the amazing event and Tourism Pub of the Year was driven by a social media campaign delivered by Cumbria Tourism and the finalists themselves. This time the vote decided the three finalists for this category, from a hotly contested shortlist, and the winner was decided simply by the highest number of votes.

Across all the categories, the judges were looking for excellence in all areas of business practice. Winning businesses have proved they are providing memorable visitor experiences, an exceptional quality of product and exemplary customer service, as well as (where applicable) using the best, fresh, local ingredients and making a contribution to the long-term sustainability of their local community.

This year in addition to the awards the judges decided to present Maryport Maritime Museum with a special certificate in recognition of a visitor attraction that is run solely by volunteers. Their enthusiasm and passion for this small museum truly enhances the experience of visitors to this part of West Cumbria.

The majority of the winners from the awards will go on to represent the county at the Visit England Awards for Excellence in 2016. Cumbria has seen a great deal of success at national level in recent years, resulting in fantastic media promotion for the winning businesses and Cumbria – the Lake District as a quality visitor destination.

Each category winner received a certificate and a specially commissioned brand new, bespoke metal award handcrafted by award-winning architectural and sculptural metalworkers Chris Brammall Ltd in Ulverston. Cumbria Tourism would like to thank their sponsors for making the event possible, they include: Lamont Pridmore, H&H Reeds Printers, Cumberland Business, Armstrong Watson, Colliers International, Enterprise Answers, G1 Creative, NatWest Commercial & Corporate Banking, Langtons and Chris Brammall Ltd.

Cumbria Tourism Awards 2015 – Winners

Guest Accommodation of the Year (Sponsored by Lamont Pridmore)
Hazel Bank Country Guest House, Keswick

Holiday Park of the Year (Sponsored by NatWest Commercial Banking)
Castlerigg Hall Caravan & Camping Park, Keswick

Large Hotel of the Year (Sponsored by Armstrong Watson)
Laura Ashley The Belsfield Hotel, Bowness-on-Windermere

Large Visitor Attraction of the Year (Sponsored by Burnetts)
Ravenglass & Eskdale Railway

Small Visitor Attraction of the Year (Sponsored by H&H Reeds Printers)
WINNER – Keswick Museum
SPECIAL AWARD – Maryport Maritime Museum

Self-Catering Holiday of the Year (Sponsored by Cumberland Business)
The Hyning Estate

The Sheila Hensman Award for Outstanding Customer Service
Patricia Torre, Cedar Manor Hotel

Small Hotel of the Year (Sponsored by Colliers International)
WINNER – Holbeck Ghyll

Tourism Event of the Year (Sponsored by G1Creative) (voted by the public)
Westmorland County Show

Sustainable Tourism Award
WINNER – Appleby Manor Country House Hotel

Taste Cumbria Award (Sponsored by Enterprise Answers)
WINNER – Askham Hall
HIGHLY COMMENDED – The Bridge, Kirkby Thore

Tourism Experience Award (Sponsored by Cumbria Tourism)
Upfront Puppet Theatre

New Tourism Business Award
Caffe Riva

Tourism Pub of the Year (voted by the public)
Kirkstile Inn, Loweswater

Business Innovation Award
Lake District Search & Mountain Rescue Association

Please click on the following link to view images of the award winners:


Notes to editors

  1. For further information please contact Cumbria Tourism Press Office
  2. The Cumbria Tourism Awards are organised on behalf of Cumbria Tourism on a ‘not for profit’ basis by 3 local businesses. The competition and event is financed is solely through the generosity of the sponsors and ticket sales
  3. The 2015 Cumbria Tourism Awards sponsors are:
    Chris Brammall Ltd – Awards creator
    Armstrong Watson – Large Hotel of the Year
    Colliers International – Small Hotel of the Year
    Lamont Pridmore – Guest Accommodation of the Year
    Cumberland Business – Self-Catering Holiday of the Year
    Cumbria Tourism – Tourism Experience of the Year
    G1 Creative – Tourism Event
    Burnetts – Large Visitor Attraction of the Year
    H&H Reeds Printers – Small Visitor Attraction
    Enterprise Answers – Taste Cumbria
    NatWest Commercial Banking – Holiday Park of the Year
  4. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. Over 41 million annual visitors to Cumbria contribute more than £2.44 billion to the local economy and support around 58,327 jobs. To find out more about the work of Cumbria Tourism, visit
  5. To book accommodation in Cumbria – the Lake District, visit

For further information

Contact Reception on
01539 822222 or