Cumbria Tourism and partners attend a number of trade and visitor focused shows throughout the country to inspire visits and itineraries and to showcase our destination to a wide audience.

Branded as ‘The Lake District, Cumbria’ and partnering with Northern Print Distribution, we will be on the road this year taking the destination to key national events and regional shows and are inviting you to get involved and partner with us.

These events are a fantastic opportunity to market your business alongside Cumbria Tourism as we jointly promote our county as an award-winning destination. It is also a great way to gain valuable feedback from the travel trade and visitors and help with making recommendations, as well as to find out more on how other tourism businesses and destinations are marketing themselves.

The costs below to get involved include representation of your literature on the destination stand during the show, stand set up and breakdown, pre-packing of packs and production of stand graphics. Please note, you do not need a business representative to attend the events, however if you would be interested in attending one of the shows then please get in touch and we can check the capacity on the stand.

To book your place or for more information, please contact


Trade Events

British Tourism and Travel Show (NEC Birmingham), 11th – 12th June 2020



Group Leisure & Travel Show (Milton Keynes), 8th October 2020



Public Events

Northumberland Show (Hexham), 25th May 2020

1000 leaflets required – £115.00


Country Fest (Crooklands), 30th – 31st May

1,000 leaflets – £115.00


Royal Cheshire Show (Knutsford), 16th & 17th June 2020

2000 Leaflets Required – £255.00

Coach Driver Pack, 300 leaflets Required – £60.00


Royal Lancashire Show (nr Preston), 3rd – 5th July 2020

2000 leaflets required – £255.00


Great Yorkshire Show (Harrogate), 14th – 16th July 2020

3000 leaflets required – £305.00

Coach Driver Pack, 300 leaflets Required – £60.00


Chatsworth Country Fair, 4th – 6th September 2020

2000 leaflets required – £255.00

Coach Driver Pack, 300 leaflets required – £60.00


Package Offer: Book all 6 public shows for £1,150.00 (includes Coach Driver Pack at each show). Please note that all prices exclude VAT.


To book your place or for more information, please contact

For further information

Contact Reception on
01539 822222 or