Calling all Tourism Businesses: It’s time to enter the 2016 Cumbria Tourism awards

Tourism businesses from across Cumbria have until Thursday 31st March 2016 to enter the prestigious Cumbria Tourism Awards. Now in their 14th year the awards celebrate the very best of what Cumbria has to offer and the talented individuals behind them. Cumbria’s tourism businesses, drive a visitor economy worth over £2.44 billion making their achievements, hard work and dedication worthy of recognition.

There are 16 award categories in total which celebrate the huge range and diversity of Cumbria’s tourism industry. The majority of the winners from the awards will go on to represent the county at the Visit England Awards for Excellence in 2017. Cumbria has seen a great deal of success at national level in recent years, resulting in fantastic media promotion for the winning businesses and Cumbria – the Lake District as a quality visitor destination.

This year we are delighted to announce some brand new categories for 2016.

The Wedding Venue of the Year Award recognises those businesses which host weddings of exceptional quality and provide an outstanding service or create unique and innovative experiences for the bride, groom and their guests.

Following requests from the industry, two categories will now cater for the growing and diverse Guest Accommodation sector in the county. The B&B of the Year Award will celebrate Cumbria’s best smaller, family or owner run B&Bs with 5 or fewer letting rooms. The Guest Accommodation of the Year Award will now be aimed at those larger guest houses, inns or restaurants with rooms which may offer a wider range of services to their guests.

The other categories include options for hotels, visitor attractions, pubs, self-catering businesses and holiday parks, as well as tourism experiences and events.  The awards also recognise the best new tourism business (operating for less than two years), best Sustainable business and the Taste Cumbria Award is for businesses offering exceptional food using local produce.

The judges will be looking for tourism businesses that demonstrate excellence and innovation across their products and services including; the visitor welcome, marketing, quality and their sustainable / environmental practices.  Winning an award brings substantial benefits including raising your business profile, generating additional business and increasing your customer confidence.

For full information on the Cumbria Tourism Awards including how to enter, the benefits entering and the 16 categories please visit

The award winners will be announced at a glittering black tie ceremony at a date and venue to be announced soon.

Ian Stephens, Managing Director of Cumbria Tourism, says;

Taking part in the Cumbria Tourism awards is a fantastic way to showcase and market your tourism business. I highly recommend you take the time to submit an entry as the entire process from start to finish is an invaluable way to review your offer and gain insights into how to grow and develop. The gala dinner is a glittering midsummer celebration and if you are lucky to win an award, the additional publicity brings local and national recognition and a great sense of achievement for you and your team.”

Ian Stephens added: “We would also like to thank our sponsors for making the event possible this year. They include:  Out of Eden, Napthens Solicitors, Enterprise Answers, Burnetts Solicitors, Armstrong Watson, Colliers International, Lamont Pridmore, Cumberland Business, G1 Creative and H&H Reeds Printers.

In 2015 Askham Hall won the Taste Cumbria award. Marie-Louisa Raeburn from Askham Hall said;

“”It’s fantastic to receive the tightly fought Taste Cumbria award, just 12 months after we fully opened. The whole team is thrilled to have been recognised for our high-quality food, service and style. It’s fantastic publicity too!

The Hyning Estate near Kendal was awarded Self-Catering Holiday of the Year. Jan and Richard Hynchliffe owners of The Hyning Estate said;

Entering the Cumbria Tourism Awards has been a catalyst for achieving excellence. Winning has rewarded us with a rare accolade that also affords visitors peace of mind and another compelling reason to stay with us in Cumbria rather than elsewhere.”

Appleby Manor Country House Hotel in Appleby won the Sustainable Tourism Award 2015, Mike Dunbobbin owner Appleby Manor Country House Hotel said:

Entering the Awards helps us really think through what we’re doing and make sure standards are continually kept as high as possible.  It pushes us to strive to be the best in our industry and helps us stay motivated for on-going updates and improvements in all areas of the business.  Winning at the Cumbria Tourism Awards really puts you at the top of your industry in the county.

For the second year, the awards presented to the winning businesses will made by award-winning architectural and sculptural metalworkers Chris Brammall Ltd in Ulverston.  Chris and his team will again create an iconic and bespoke work of art to reward the achievements of the county’s tourism operators. For the first time this year, visitors to Cumbria will be encouraged to nominate their favourite tourism businesses through Visitors who have had an incredible tourism experience or received exceptional service in the county will be able to recognise that business through a nomination.  Nominated businesses will then receive an email notifying them and inviting them to apply for this year’s competition.


Notes to Editors

1: For more information please contact Sarah Jones in the Cumbria Tourism Press Office on 01539 825052 or email

2: The Cumbria Tourism Awards are organised on behalf of Cumbria Tourism on a ‘not for profit’ basis by 3 local businesses.  The competition and event is financed is solely through the generosity of the sponsors and ticket sales

The 2016 Cumbria Tourism Awards sponsors are:
Armstrong Watson – Large Hotel of the Year
Colliers International – Small Hotel of the Year
Lamont Pridmore – Guest Accommodation of the Year
Cumberland Business – B&B of the Year
Out of Eden – Self-Catering Holiday of the Year
Cumbria Tourism – Tourism Experience of the Year
G1 Creative – Tourism Event
H&H Reeds Printers – Small Visitor Attraction of the Year
Burnetts Solicitors – Large Visitor Attraction of the Year
Enterprise Answers – Taste Cumbria
Napthens Solicitors – Wedding Venue of the Year
Chris Brammall Ltd – Awards maker
Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. In 2014, over 41 million people visited Cumbria contributing more than £2.44 billion to the local economy and support around 58,000 jobs.
To find out more about the work of Cumbria Tourism, visit

For further information

Contact The PR Team on
01539 822222 or