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A free marketing opportunity to help boost business – MyCumbria’s Flood Recovery Initiative

As part of Cumbria Tourism’s flood recovery initiative, MyCumbria is now offering businesses across the county the opportunity to join the card membership scheme free for one year. Until recently businesses had to be a Cumbria Tourism member to be part of the scheme.

Launched by Cumbria Tourism in 2012, MyCumbria is a card based membership scheme exclusively for residents of Cumbria, which offers discounts and special offers at local attractions, eateries, hotels and shops.

The scheme aims to encourage residents to make the most of what Cumbria has to offer, generating greater footfall within the county and increasing custom for local businesses.  Another advantage is to try to cut down the amount of loyalty cards we have, so instead of having a purse or wallet full of cards for various schemes we would like to make MyCumbria ‘the’ loyalty card to have.

MyCumbria offers businesses a new route to market, or an additional push to boost your existing trade in 2016.

There is a fantastic range of offers already in existence generating extra trade at times when you need an extra boost.  Existing offers range from 10% off in shops and cafes through to 2 for 1 on cinema tickets and Afternoon Tea.

Sam Tollerson, MyCumbria Executive said: “The MyCumbria card scheme is a simple and effective way to market your business and encourage more local trade at a time when we need it the most. We have a tried and tested system already in place for you to take advantage of so if you are interested in promoting your business through MyCumbria, then please get in touch today. It’s free to sign up and we can do the marketing and promotion for you.

Key benefits for discount providers include:

Generating new customers and attracting repeat business.
Helping to promote special offers and boost income during quiet times.
Online marketing opportunity in the form of a dedicated web entry for your business on the MyCumbria website, which includes: a description, contact details, opening times, directions, a web link and 2 images of your establishment.
Free social media promotion via MyCumbria’s Facebook and Twitter accounts, advertising new and existing offers.
Mentions in member enewsletters that are sent to over 4,500 Cumbrian subscribers twice a month.
If you are interested in providing in getting involved with MyCumbria or if you have any questions please contact Cumbria Tourism on 01539 822222 or at


Notes to Editors:

1: For further information please contact Cumbria Tourism Press Office on 01539 825019 or on

2: To see what offers are already on offer, or to purchase a card visit

3: Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy.  It is also the largest membership organisation in Cumbria with more than 2,600 members.  Over 41 million annual visitors to Cumbria contribute more than £2.44 billion to the local economy and support around 58,000 jobs.  To find out more about the work of Cumbria Tourism, visit

For further information

Contact Reception on
01539 822222 or