Lake District businesses stage showcase event to tempt Chinese visitors out of London

Businesses from the Lake District’s China Forum will be hosting a special event in London next Tuesday, 26 April 2016, to showcase the region to the UK’s ever increasing Chinese visitor market.

The China Forum has arranged the reception in the prestigious Merchant Taylors Hall in central London to help increase awareness of England’s largest national park and some of its best tourism attractions and providers available to both Chinese tour groups and independent travellers visiting to the Lake District.

The number of people travelling to the UK from China is expected to treble by 2020 and Cumbrian-based businesses will also be using the session to better understand the specific travel and cultural needs of prospective visitors from the world’s most populous country.

One fifth of passengers travelling on Windermere Lake Cruises come from overseas and the attraction has seen a steady increase in the proportion of visitors from China in recent years.

Sales and Marketing Manager, Jennifer Cormack says, “This event is all about highlighting the Lake District, as the destination of choice to Chinese visitors. As a company, we feel it is vitally important to show how we can work together to adapt our customer service and travel itineraries for the Chinese market. By taking the Lake District message direct to buyers and decision-makers we hope to show them there is much to the UK holiday experience than just London and the south of England.

The full list of Cumbrian businesses taking part in the Lake District reception includes:

• Windermere Lake Cruises
• English Lakes Hotels Resorts & Venues
• National Trust
• Lakeside and Haverthwaite Railway
• Mountain Goat
• World of Beatrix Potter
• The Lakes Distillery
• Forestry Commission
• Lake District National Park Authority
• Lakeland Arts Trust
• Grasmere Gingerbread
• Dove Cottage and the Wordsworth Museum
• Virgin Rail

The event has been arranged by the Lake District China Forum as part of a long-term series of activity to strengthen business links with the economic powerhouse, including a recent trade mission to Beijing to meet Chinese tour operators and buyers, and subsequent representation to Hangzhou and Shanghai.


Notes to Editors:

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