The latest on the new Destination Borderlands Initiative, plans for The Tour of Britain in Cumbria and a preview of the new branding for the English Lake District World Heritage Site – just some of the topics under the spotlight at our Annual General Meeting (AGM) next Thursday 14 June 2018.

This key event for Cumbria’s £2.9billion tourism sector will be held at The North Lakes Hotel in Penrith and is open to any of our 2,500 member businesses. It will also reveal our latest research findings and feature a ‘Question Time’ style session with tourism experts, alongside an update on Cumbria Tourism’s achievements over the last 12 months.

Carlisle MP John Stevenson will get proceedings underway with an update on the Borderlands Initiative, a major cross-border project aimed at unlocking the economic potential for both the North of England and South of Scotland. As the Government’s designated ‘Borderlands Deal Champion’, Mr Stevenson will outline what Destination Borderlands could mean for Cumbrian businesses.

The Tour of Britain will be high on the agenda, with guest speakers from Cumbria County Council (Executive Director of Economy and Infrastructure, Dom Donnini) and event management and sports marketing company SweetSpot (Chief Executive, Heath Harvey). They will talk in more detail about a double coup for the county, as Cumbria plays host to two full stages of British Cycling’s premier road cycling race in September.

There will also be a preview of the new branding for the English Lake District World Heritage Site, which will be used nationally and internationally to promote the region. World Heritage Site Programme Manager, Alex McCoskrie, will unveil the materials businesses can use to promote themselves under the World Heritage banner.

Managing Director of Cumbria Tourism, Gill Haigh, says, “This is an important date in the calendar for tourism businesses to come together to get the very latest updates on the sector in the county, to network and to discuss topical issues. As well as hearing about some major developments, it is a chance to discuss marketing opportunities available to the industry and debate future priorities and opportunities for both Cumbria Tourism and the sector as a whole.”

The sponsor for the AGM is Hotfoot Design.  There are also other corporate and supplier members who support the event, as well as our own commercial services.

If you are a current Cumbria Tourism member and have not yet booked your place at the AGM – or if you are not yet a member and are interested in joining membership – please contact the team on 01539 822222 /

For further information

Contact The PR Team on
01539 822222 or