Cumbria Tourism launches major campaign
to attract winter visitors

Cumbria Tourism is unveiling plans for a major marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination during the traditionally quieter winter months.

As the county’s official destination organisation – representing more than 2,500 tourism businesses – Cumbria Tourism will launch the new five-month campaign on 1 November 2016, running through until the end of March 2017.

The aim is to showcase the wide range of events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to inspire staycations and drum home the message that visitors are welcome at any time of year.

Cumbria Tourism is working with Cactus Creative on the visuals, building on the success of its award-winning #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.

The new winter campaign will also include the introduction of a new ‘LoveCumbria’ Winter Rewards Card offering special discounts to a string of popular tourist attractions. The card will be promoted by accommodation providers, information centres and attractions, as well through Cumbria Tourism’s award winning GoLakes website and publications.

Among those who have already signed up to offer ‘2 for 1’ deals as part of the LoveCumbria scheme are The Wordsworth Trust, The Lakes Distillery, Ullswater Steamers, Lakeland Arts, Rheged and Ravenglass & Eskdale Railway to name just a few.

Other key elements of Cumbria Tourism’s five-month winter marketing campaign will include:

• New media partnerships with publications such as BBC Countryfile magazine and Country Walking magazine

• A new winter breaks section on the new look GoLakes website, which already attracts 5 million web users annually. This will include a range of tailored itineraries which Cumbria Tourism members can download and use for their own marketing activity.

• A series of targeted e-newsletters to Cumbria Tourism’s customer database of 160,000+ people.

• Complimentary messaging to Cumbria Tourism’s 195,000+ followers on social media.

• Complimentary PR activity as part of ongoing work with VisitEngland.

• Promotion of reduced car parking charges, to help boost trade in urban areas and villages across the county.
Ian Stephens, Managing Director of Cumbria Tourism, says, “Unlike many other UK destinations, the Lake District Cumbria has a plentiful supply of popular events and places to visit regardless of the changing seasons. There is no doubt last winter was a challenging time for our £2.62 billion tourism sector, but we are finalising this campaign on behalf of our 2,500 tourism members to showcase Cumbria’s destinations on the national stage and help make the most of the current trend for staycations.”

He adds, “The LoveCumbria Winter Rewards Card is an exciting new initiative and provides a great additional incentive to help boost winter visitors. We’ve already had a great response from tourism businesses and I’m sure the card will send out a very positive message encouraging people to visit and experience a wide range of attractions and activities during the winter months.”

Further details about Cumbria Tourism’s winter marketing campaign will be announced in the coming weeks.


Notes to Editors:

Example artwork attached.
For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit:

3. To find out more about the work of Cumbria Tourism, visit

Cumbria Tourism selects Mountain Rescue as designated charity

Cumbria Tourism has chosen Lake District Search and Mountain Rescue Association (LDSAMRA) as its designated charity, with funds generated through its ‘FairBooking’ initiative over the last year going direct to help mountain rescue teams in the county.

FairBooking Cumbria, which is part of FairBookingUK, is an ethical booking initiative administered by Cumbria Tourism with the aim of promoting direct bookings to visitors. This helps promote a fairer deal for independent businesses and reduces their dependence on Online Travel Agents (OTAs) who charge high commission.

Now FairBooking Cumbria has thrown its weight behind LDSAMRA with a £500 donation to help further support local communities. More than 150 accommodation providers, including guesthouses and B&Bs across the county, have signed up to FairBooking and each time a booking is made, Cumbria Tourism is offering part of its commission as a small charitable donation.

Cumbria Tourism’s Sue Clarke manages the FairBookingUK helpdesk. She says, “Cumbria Tourism is proud to be supporting Mountain Rescue, a local charity which is vital for both visitors and residents. With 25% of the entire country’s mountain rescue teams operating here in Cumbria, the brilliant work these volunteer teams do to ensure people exploring our region is invaluable.”

Simeon Leech is Secretary of the Lake District Search and Mountain Rescue Association and a member of Duddon and Furness MRT. He says, “The ten mountain rescue teams and two specialist teams have a special relationship with the Cumbrian community and its visitors as they provide a free search and rescue service across the whole county. The majority of our rescues are for people who come to Cumbria as visitors, but it costs around £500,000 each year to run the teams who provide this free service. Without the generosity of bodies like FairBooking Cumbria, we would struggle to keep going. All donations are extremely gratefully received.”

The twelve member teams include: Cockermouth, Coniston, Duddon and Furness, Kendal, Keswick, Kirkby Stephen, Langdale Ambleside, Patterdale, Penrith and Wasdale MRTs plus Cumbria Ore Mines Rescue Unit and the Lake District Mountain Rescue Search Dogs.


Notes to Editors:

1. Issued by Cumbria Tourism Press Office. For further information please contact Catherine Taylor on 01539 825019 or

2. Photo attached: The Cumbria Tourism team with Simeon Leech, Secretary of LDSAMRA (l-r) Josh Cooper, Simeon, Rachel Tyson, Sue Clarke, Sarah Glover, Becky Crofts, Sam Toomey

3. FairBookingUK is a campaign to encourage visitors to book directly with UK accommodation providers or through a FairBooking website such as Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner New Vision Group, FairBooking aims to reduce businesses dependence on marketing with multi-national, online travel agents who charge high commission rates. To find out more about the work FairBooking UK, visit or email

4. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. 40 million annual visitors to Cumbria contribute more than £2.2 billion to the local economy and supporting around 56,410 jobs. To find out more about the work of Cumbria Tourism, visit To book accommodation in Cumbria – the Lake District, visit

Cumbria sees upturn in ‘alternative’ places to stay

How does a night under the stars sleeping in a shepherd’s hut sound, or what about a chance to live like a hobbit in an underground hideaway? According to latest figures there has been a steady increase in the choice of ‘alternative’ accommodation on offer to holidaymakers heading to the Lake District, Cumbria over the past 5 years.

As part of its annual review, Cumbria Tourism has analysed the county’s accommodation stock and found that alternative accommodation has grown by almost 1000 bed spaces. The survey showed that the increase is largely due to the rise in sites offering lodgings like yurts, tipis, glamping pods, shepherd huts and wigwams – and even secret underground hideaways.

Ian Stephens, Managing Director at Cumbria Tourism said; “With more visitors looking for something a little different, a variety of businesses are now offering alternatives to the traditional accommodation types and are branching out to offer new and quirky experiences. It’s great to see businesses innovating and adapting what they offer and with so many places to escape to in the region for a break, it makes sense to offer visitors something truly distinctive”.

The Quiet Site in Ullswater recently opened their Hobbit Holes, large underground living spaces which blend into the local scenery. Owner Daniel Holder, said: “With changing consumer expectations and more people wanting that ‘back to nature experience’ we have invested a lot into glamping over the last 10 years with the provision of the Hobbit Holes and Camping Pods. This could eventually make up around 40% of what we offer and with demand seemingly moving towards more alternative places to stay this could grow further within the next couple of years”

Just a few of the other sites on offer are Lanefoot Farm situated near the picturesque village of Braithwaite near Keswick, offering stays in their fully equipped shepherd huts or vintage caravan. Meanwhile, Wallace Lane Farm glamping cabins set in the Caldbeck countryside are the ideal retreat for small families looking to reconnect with nature. Park Cliffe Campsite in Windermere allows visitors an upgrade from a standard tent pitch to their wool insulated camping pods and Inside Out have two luxury, spacious yurts at Seatoller Farm Campsite situated in the beautiful Borrowdale Valley.

The survey also shows that Cumbria’s serviced accommodation – such as hotels, guest houses and B&Bs – has seen almost 500 new bed spaces since 2012. Self-catering accommodation continues to be the largest growth sector with an extra 3,300 bed spaces on the market in the same period.

If you’re looking for somewhere unique to stay in Cumbria, then why not visit some inspiration.

Notes to Editors:

Images attached: The Quiet Site Camping Pod and The Quiet Site Hobbit Hole.

1. For more information, please contact Rebecca Walker at Cumbria Tourism Press Office on: 01539 825003 or email
2. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and supporting around 61,000 jobs.
3. For more information about visiting the Lake District, Cumbria, visit:


Cumbrian peak inches its way to mountain status

Cumbria Tourism is welcoming the addition of its newest mountain, Calf Top, and says now is the perfect time to visit this lesser-known part of the Yorkshire Dales.

Calf Top, near the market town of Sedbergh, has just been elevated to mountain status and a new height of 2000.02ft by Ordnance Survey. The former hill is in the newly extended Yorkshire Dales National Park and is now officially three quarters of an inch higher than its original measurement of 1999.9ft in 2010.
According to Ordnance Survey, Calf Top ‘hasn’t grown’. The change in height is simply a result of improvements to the GPS mapping system which means they can measure the height of a hill from ground level more accurately.

Rachel Tyson, Head of Marketing & Sales at Cumbria Tourism, says, “Cumbria is renowned for its spectacular fells – including England’s highest mountain, Scafell Pike – and this latest news from Ordnance Survey gives anyone who enjoys the great outdoors an even greater reason to explore a less well known part of Cumbria. Calf Top is now also firmly part of the newly extended Yorkshire Dales National Park, so it’s the perfect time for people to take a look for themselves.”

With Calf Top now scaling new heights, it joins some of Cumbria’s other more well-known mountains including Causey Pike near Keswick which measures 2089 feet, Little Hart Crag just north of the market town of Ambleside which comes in at 2090 feet and Heron Pike which stands at 2008 feet forming part of the Fairfield Range near Grasmere.

To find out more about exploring the area around Calf Top, including Sedbergh, Dentdale and Garsdale, visit the GoLakes website.


Notes to Editors: 

Image attached: Overlooking Calf Top and Middleton Fell – Image credit to Yorkshire Dales National Park.

For more information or to arrange a press trip to Cumbria, please contact Rebecca Walker at Cumbria Tourism Press Office on: 01539 825003 or email .


  • Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and supporting around 61,000 jobs.
  • For more information about visiting the Lake District, Cumbria, visit


Experience outstanding culture in the inspiring setting of the Lake District this autumn

This autumn Lakes Culture brings you a colourful and creative season of art about comics, colour and the environment, theatre about Cumbria, China and balls and festivals about artists and mountains; all guaranteed to inspire and satisfy art connoisseurs, families and those that just love the Lake District. Check out our Top 10 events coming soon…

C-Art 2016 ‘Art in Extraordinary Places’ Various locations across Cumbria – 10 –  25 September 2016

Castles, churches, lake shores and mountain huts are just some of the unusual settings which will play host to some exceptional works of art in the iconic Cumbrian landscape, as part of C-Art 2016.Co-ordinated by Eden Arts, the award-winning C-Art is the county’s biggest visual arts project including 110+ artists, designers and galleries spread across 80 venues across Cumbria. As well as ‘open studios’ in more traditional gallery settings, artists will also be taking up residence in 15 more unexpected locations. That ranges from Carlisle Cathedral to the shores of Ullswater and Windermere, and properties throughout the Lake District including Grasmere’s Allan Bank, Fell Foot Park and Bark House at Ashness Bridge.

Meeting Bea at The Old Laundry Theatre, Bowness-on- Windermere 16 September – 9 October 2016

You are invited to discover Beatrix Potter in her later life as the formidable Mrs Heelis – accomplished writer, award-winning Herdwick farmer and countrywoman.
This production by Eric Pringle will premiere at The Old Laundry Theatre, in the scenic Lake District town of Bowness-on-Windermere, on 16 September. The performance celebrates Beatrix Potter’s 150th anniversary in theatrical style and introduces this incredible Lake District icon during the years after her story writing heyday.

Roundabout Returns! Abbot Hall, Kendal 6 – 9 October 2016

Following on from last year’s success Paines Plough Theatre Company will be returning to Kendal with its Roundabout theatre dome this autumn! Roundabout, a unique pop-up 168 seat auditorium, will once again be pitched on the Abbot Hall lawn for a special series of performances from 6-9 October. Paines Plough is regarded as the “National Theatre” of new writing, renowned for their acclaimed, cutting-edge productions and they will be presenting three new shows:

Growth by Luke Norris

Tobes is young, free and having a ball. Off. It’s seriously cramping his style so there are pants to be dropped and decisions to be made. A comedy about growing up and manning up. 6 Oct: 7.30pm, 8 Oct 7.30pm & 9 Oct: 5pm. £10/£9 U16

Love, Lies and Taxidermy by Alan Harris

Son of a Polish taxidermist meets daughter of a failing ice cream salesman. In Tesco. An offbeat love story about trying to fit in. 7 Oct: 7.30pm, 8 Oct: 5pm & 9 Oct 7.30pm. £10/£9 U16

I Got Superpowers for My Birthday by Katie Douglas

Ethan, William and Fiona discover they have superpowers just in time to save the world. Join our heroes on a magical quest for ages 7-11. 7 Oct: 10.30am & 1.30pm (schools shows), 8 Oct: 2pm & 9 Oct: 2pm.

There will also be a variety of live music, spoken word, comedy shows and community events. To be confirmed. For details visit call box office on 01539 725133.

Spinning the Colours of Lakeland at Blackwell, The Arts & Craft House, Bowness on Windermere –  24 September – 29 January

Colour I revel in’ – the words of Annie Garnett, the creative Arts and Crafts designer and entrepreneur who became a key figure in the revival of hand spinning and weaving in the Lake District. The exhibition will include examples of Annie Garnett’s designs on paper and the resulting silks, embroideries and textiles. It will also explore the inspiration for the forms and colours of these in the landscape and skies of Lakeland and especially in the fascinating garden created by Annie close to the Spinnery and once described by an American journalist as ‘A colour laboratory in the English lake region’. On the 23 September join the curators of Spinning the Colours of Lakeland who will lead a tour highlighting the inspiration for Annie Garnett’s colours and designs in her garden. Book your ticket here.

Atkins CIWEM Environmental Photographer of the year 2016 at Grizedale Forest & Visitor Centre – 3 September – 1 January 2017

The Atkins CIWEM Environmental Photographer of the Year 2016 presents a shortlist of 60 exceptional environmental photographs, from a submission of ten thousand images by photographers and filmmakers internationally. The photographs and films reflect the urgent environmental and social concerns that surround us today. Topics include recent natural catastrophes induced by the changing climate, the effects of population growth on the urban environment, and the resourceful ways in which the human race is preserving the earth’s biodiversity.  Experience this powerful exhibition in the natural setting of Grizedale Forest.  Supported for the fourth year by Forestry Commission England.

The exhibition at Grizedale Forest will be accompanied by a portfolio showcase by photographer Pedram Yazdani, winner of the Forestry Commission England People Nature and Economy Award 2016.

The Lakes International Comic Art Festival, Kendal 14 – 16 October 2016

The much anticipated Lakes International Comic Art Festival now in its fourth year will put a spotlight for one fantastic weekend on the brilliance, diversity and quirkiness of comic art. Taking over the town of Kendal, on the edge of the Lake District, the Festival features international comic artists and creators, as well as live drawing, film, exhibitions, comic trails, workshops, performance, master classes and independent publishers.

The events programme is bursting with opportunities to get up close and personal with some of the leading comic artists and writers from across the world – see them draw, talk about their work and bring comics to life. Guests revealed so far are Joe Kelly, Bryan Lee O’Malley, Luke and Steve McGarry, Mick McMahon, Ken Niimura and Benoit Peeters, – with more announcements to come soon.

There is something for everyone to enjoy including a free Family Zone providing drop-in activities for all ages, alongside a series of fantastic workshops from toddlers to teenagers. Simply come together for a weekend to celebrate the amazing world of comic art.

Kendal Mountain Festival, Kendal 17 – 20 November 2016

Kendal Mountain Festival is the world’s biggest mountain festival. It’s a celebration of mountain film, literature, art, athletes and legends that aims to inspire more people to explore, enjoy and represent mountains, wilderness and their cultures. Thousands of outdoor enthusiasts plus media industry specialists, athletes, top brands & equipment manufacturers, artists, photographers, adventurers, explorers and inspirational speakers gather every year to share adventures and celebrate the very best in outdoor and adventure sports culture. At the heart of its rich programme is the International Film Competition, attracting premières from around the world – it has been called the ‘Oscars of outdoor filmmaking’. Over 70 films are screened (from 200+ entries) with eleven coveted awards up for grabs. However, Kendal Mountain Festival is not all extreme action – you can experience culture, drama, wildlife and environmental documentaries, plus the world’s largest lecture programme covering outdoor content.

The Emperor and the Nightingale and The Secret Life of Suitcases’ Theatre by the Lake, Keswick from 25 November 2016

This Winter treat the whole family to two outstanding family-friendly performances at Keswick’s Theatre by the Lake on the shores of Derwentwater. The Emperor and the Nightingale is set in ancient China.  The young emperor Wu is kept a virtual prisoner in his palace by his scheming guardian, Li Si. For Wu, the world outside the Forbidden City is a dangerous place. But when he hears Xiao, a young peasant girl, talk of the most beautiful sound on earth – the song of the nightingale – it’s too much to resist.

From the 13 -23 December enjoy ‘The Secret Life of Suitcases’. Larry works in an office and he likes it very much. He likes sorting and tidying and generally putting things in order. Everything in its place, a place for everything. But one day, a suitcase suddenly appears at his door. A suitcase with a tiny label. A tiny label with Larry’s name on it. And this suitcase has a mission. A funny and enchanting show with renowned Scottish puppeteer Ailie Cohen. (Suitable for ages 4+)

Remember to enjoy a pre-theatre meal at Theatre by the Lake’s new Café by the Lake – a lofty, light and airy place to dine with spectacular views across the lake to Cat Bells and beyond.

People on Paper at Abbot Hall Art Gallery, Kendal, 29 October – 17 December 2016

Bringing together some of the finest drawings in the Arts Council Collection to Kendal including Frank Auerbach, Peter Blake, Lucian Freud, Barbara Hepworth, David Hockney, L S Lowry and Henry Moore to name a few. Artists have been drawing the figure for centuries, from carefully composed life drawings to people caught unawares at leisure or work. Though there are sometimes surprising similarities across the decades, there is also a great diversity of techniques and approaches. The majority are drawn from observation, though some are from memory or imagination; some are unfinished studies while others are finished works in their own right. On the 18 November join Arts Council Collection Curator, Ann Jones at Abbot Hall Art Gallery, as she leads a walking tour of this show, which draws together artwork by British artists of the last 100 years. Book your ticket here

Joseph Hardman: People on Film at Museum of Lakeland Life & Industry, Kendal 17 September – 17 December 2016

Joseph Hardman was a prolific photographer who captured an image of Lakeland life between the 1930s and the 1960s. The Museum of Lakeland Life and Industry now holds over 5000 of his original glass slides. This show will bring together some of these images to examine an aspect of Hardman’s work that is often overlooked, his use of people as subjects. Hardman is more famous for his stunning landscapes or the work of shepherds, but people from all walks of life play an important role in his photographs. This display will ask how the figures in Hardman’s pictures were used and how they help to create his signature Lake District images.

To find out more about art and culture in the Lake District, Cumbria please visit Lakes Culture.


Note to Editors:
For more information, contact Sarah Jones –  / 01539 825052 or visit
• Lakes Culture aims to bring together the area’s tourism and cultural sectors to better promote the wealth of cultural activities on offer reaffirming the area as the UK’s leading rural cultural destination.
• The Lake District is one of only ten locations in the country to benefit from Cultural Destinations initiative a focused programme set up by Arts Council England and VisitEngland. The aim of Cultural destinations is to enable arts and culture organisations working in partnership with destination organisations to increase their reach, engagement and resilience through working with the tourism sector. Closer working between the two sectors will contribute to the economic growth of the cultural and tourism visitor economies.
• Organisations involved in the project include Kendal Brewery Arts Centre (Lead Organisation), Lakeland Arts, Wordsworth Trust, Theatre by the Lake, The Forestry Commission – Grizedale, Cumbria Tourism, The National Trust, Lake District National Park, South Lakeland District Council and Lake District Summer Music.
• The Lakes Culture project forms a supporting strand of the UNESCO World Heritage bid submitted by the Lake District National Park Partnership.  Decision announcement expected July 2017.

Are these the most travelled sheep in the Lake District?

Go Herdwick sheep sculptures sail staggering 10,000 miles

A pair of unique art exhibits – located on board two historic Windermere ‘steamers’ as part of the Calvert Trust’s Go Herdwick public art trail – will have soon have clocked up 10,000 miles on their travels up and down England’s longest lake over the summer.

The colourful life-sized sheep are named ‘Blue Ewe’ and ‘Guo Se’ (which means ‘national beauty’ in Chinese) and were designed for Windermere Lake Cruises by Cumbrian artist Karen Lester. They are part of the 50-strong flock appearing in an array of unexpected places across the South and Central Lakes to raise money for the Calvert Trust.

‘Blue Ewe’ and ‘Guo Se’ boarded the vessels in March and as the final day of the Go Herdwick trail approaches on Sunday 5 September, it’s been revealed that the sheep have sailed at least 10,000 miles between them. As well as daily scheduled sailings, that includes wedding receptions, private charters and evening buffet cruises as the sun goes down.

John Woodburn, Operations Director at Windermere Lake Cruises, says, “We’re proud to have brought these unique pieces of art to Windermere, particularly for such a good cause. Blue Ewe and Guo Se are the only sheep on the Go Herdwick trail that have literally been on the move throughout this special outdoor exhibition and have certainly created a talking point for passengers as they sail around Windermere.

People still have time to see the Blue Ewe’ and ‘Guo Se’ before Go Herdwick draws to a close on Sunday 5 September. They will be sold in aid of the Calvert Trust along with their fellow Herdwick ewes at the charity’s Grand Gala Auction at the Low Wood Bay hotel in October.


Notes to Editors:

Image attached: Fellow Bowness resident ‘Terrance Baa’ (located at Macdonald Old England Hotel) jumps on board with a quick ride with ‘Guo Se’ (Windermere Lake Cruises) for part of the journey.

Windermere Lake Cruises is the country’s sixth most popular ‘paid for’ visitor attraction with almost 1.5million passenger journeys on England’s longest lake every year, according to official VisitEngland figures. The company operates 16 boats, including three historic ‘steamers’, nine waterbuses and four traditional wooden launches, as well as a fleet of motorboats and rowing boats. Famous passengers include Her Majesty The Queen, who has twice sailed on the iconic MV Teal. / @Windermereboats

For more information, please contact: Jennifer Cormack, Windermere Lake Cruises – 015394 40349 /

Lake District set to dazzle in new film adaptation of classic children’s book Swallows and Amazons

Cumbria Tourism, the county’s official destination organisation, is looking forward to the Lake District, Cumbria dazzling in the limelight once again, with the imminent release of the new film adaptation of Arthur Ransome’s classic children’s book Swallows & Amazons.

The film, which stars Kelly Macdonald, Rafe Spall, Harry Enfield and Andrew Scott, will be released in cinemas nationwide on the 19 August during the summer holidays making it the perfect time for families to be inspired to have their own adventures and follow in the footsteps of the young explorers.

With locations including Boon Crag Farm in Coniston and Derwentwater in Keswick showcasing our stunning scenery on big screen, the whole country will be able to see how the area is the perfect place for an outdoor adventure. From sailing on the lakes to exploring ancient woodlands there is nowhere else more suited for the ultimate family escape.

Rachel Tyson, Head of Marketing & Sales at Cumbria Tourism, says,
We are really excited about the release of this brand new adaptation of Swallows and Amazons and look forward to welcoming many fans to visit the iconic locations for themselves, and have their own summer of adventure in the Lake District, Cumbria. We look forward to the positive impact the film will have on the local economy and we hope to see an increase in bookings and trade across the county.

In July, Keswick’s Theatre by the Lake took centre stage welcoming the cast and crew for the World Premiere of the film which was very well received by all who attended.

Director Philippa Lowthorpe says;
It was hugely important to me that we filmed ‘Swallows and Amazons’ in the Lake District. We filmed on Coniston and Derwentwater, with Herbert Island doubling as the infamous Wildcat Island. The Lake District is more than just a location in the film and Arthur Ransome’s story, it’s as important as any lead character. It was exhilarating to capture its epic beauty on the big screen. We hope the film’s release this August will inspire families to go out and have their own adventures in the Great British countryside and we can’t think of a better place to visit than the glorious Lakes

Cumbria is no stranger when it comes to being chosen as the perfect blockbuster setting with Miss Potter, King Arthur and even Snow White showcasing the beautiful Cumbrian countryside on big screen.
For film images and press materials please visit:

Trailer can be downloaded here:


Notes to Editors:

For more information, please contact Cumbria Tourism Press Office:, 01539 825052

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. SWALLOWS AND AMAZONS follows four children dreaming of escape from the tedium of a summer holiday in the Lake District with their mother. When finally given permission to camp on their own on a remote island in the middle of a vast lake, they are overjoyed. But when they get there they discover they may not be alone… As a desperate battle for ownership of the island ensues, the real dangers of an adult world on the brink of war encroach on their paradise in the form of a mysterious pair of Russian spies hot on the tail of the enigmatic Jim Turner. As the sleepy British summer is turned on its head, the children must learn skills of survival, responsibility, and the all-important value of friendship. Steeped in the wonder of a child’s imagination and set against the breath-taking backdrop of the Lakes, this is an exhilarating adaptation of a treasured classic.

3. For more information about visiting the Lake District, Cumbria, visit:

4. To find out more about the work of Cumbria Tourism, visit

‘Art in Extraordinary Places’:

C-Art 2016 unveils unique locations across Cumbria

Expect the unexpected next month. Castles, churches, lake shores and mountain huts are just some of the unusual settings which will play host to some exceptional works of art in the iconic Cumbrian landscape, as part of C-Art 2016.

Co-ordinated by Eden Arts, the award-winning C-Art is the county’s biggest visual arts project including 110+ artists, designers and galleries spread across 80 venues from Saturday 10–Sunday 25 September 2016.

As well as ‘open studios’ in more traditional gallery settings, artists will also be taking up residence in 15 more unexpected locations. That ranges from Carlisle Cathedral to the shores of Ullswater and Windermere, and properties throughout the Lake District including Grasmere’s Allan Bank, Fell Foot Park and Bark House at Ashness Bridge.

This diverse arts trail includes special installations, activities and artists’ work at:

• Ullswater shore, near Pooley Bridge: Rachel Fenwick will present her installation ‘Looking for a Sign’. A series of handmade sign posts will use Ullswater as an extraordinary backdrop for viewers to contemplate the directions they have chosen to follow in life.

• Carlisle Cathedral: A majestic setting for an exhibition of recent work by Rowena Beaty in limestone and marble, made using the traditional hand tools of hammer and chisel.

• Dalemain Mansion & Historic Gardens: Cumbria Printmakers will be located in the 16th century Great Barn, one of the largest and most impressive loft barns in the north of England. As well as offering printmaking techniques, they will be offering visitors the chance to have a go at printmaking in one of their workshops.

• Lowther Castle: The stable courtyard – set against the romantic ruins of Lowther – will welcome artists David Sims (figurative landscape painting), Emma J Lock (mixed media work), Becky Eden (Felt from the Fields) and Jo Mcgrath (animal paintings).

• The Guildhall, Carlisle: Carlisle’s only medieval house will host Rosie Galloway-Smith, who will be working with members of the public to populate a large fabric map of the flooded city centre with embroidered names and stories.

• Old Courthouse, Shap AND St Mary’s Church, Kirkby Lonsdale: Two complementary exhibitions celebrating the best of paper cut art, Paperscisscorbook offers a rare chance to see internationally renowned paper cut artists or attend workshops or talks.

• Sprint Mill, Burneside: Discover a range of traditional arts and crafts in this 19th century fulling mill. Explore this fascinating building and its amazing collections, and talk to the artists who have made it their home.

• Florence Arts Centre, Egremont: Housed in the old mineworkers’ buildings, GROUND 3 is a group show celebrating natural paints and pigments, including those made with haematite from the discussed Florence Mine.

• The Old Fire Station, Penrith: The Unstationary Artists are a group of 11 mostly emerging arts who will showcase an eclectic mix of painting, sculpture, video, drawing, paper work and printmaking – all based at the home of C-Art organisers, Eden Arts, in Penrith’s Old Fire Station.

• Dove Cottage and the Wordsworth Trust: William Wordsworth’s first family home is hosting ‘Wordsworth Country: Lakes, Mountains and Waterfalls’ to explore how Wordsworth’s words drew people to the Lake District and features a range of paintings, photos and guidebooks. A contemporary exhibition the Ark of Lost Things includes work by writer Karen Lloyd, photographer Florence Acland and artist Edward Acland.

• National Trust, Bark House at Ashness Bridge: Originally used to store oak bark for the tannery in Keswick, then later a bothy / mountain hut, Christine Hurford will use this peaceful location to present work in bone china and graphite to produce an alternative “stream”.

• National Trust, Acorn Bank: What would paintings look like if they were painted by really tiny people? Alex Jakob-Whitworth will be creating artworks from a faerie point of view, and if you look hard enough you might even find some of the faeries and wood folk yourself…

• National Trust, Fell Foot: Sarah Tew will be presenting both small scale works in the Discovery Cottage and larger outdoor installations to highlight unpredictable natural elements, with a playful approach to rain, wind and light in the landscape.

• National Trust, Allan Bank: Lucy Barnfather be resident in a temporary studio in the former home of William Wordsworth, to present work that responds to the space around her.

Jo Bramley-Wright, from Eden Arts, says, “C-Art in Extraordinary Places is a fabulous opportunity for people to experience art in a variety of natural and man-made landscapes across Cumbria. It’s also a great way to introduce contemporary arts and crafts to anyone who may not normally visit galleries or studios. For the artists themselves, Cumbria’s diverse and spectacular scenery is an unbeatable source of creativity and inspiration, and they are very excited to be working in these unique and unexpected locations.”

C-Art in Extraordinary Places is part of a two week long programme of exhibitions, open studios, workshops and special events (10–25 September 2016). It also coincides with the launch of the Cumbrian Artist of the Year exhibition at Rheged on 9 September, which this year runs until 13 November.

Visit for full details of C-artists and galleries.


Notes to Editors:

Hi-res images attached: Ullswater, Carlisle Cathedral and National Trust Bark House.

For media enquiries including further images and interviews, please contact: Heather Sewell, 07795 487003 /

Eden Arts is a charitable arts organisation (charity no. 1139215) based in the Eden District, Cumbria, and funded by Eden District Council, Arts Council England and The Big Lottery. Eden Arts promotes, invents, dreams and cooks up all sorts of creative projects from commissions to participatory to gigs and cinema.

Windermere Lake Cruises named as one of England’s most visited tourist attractions

Sister attraction also makes regional ‘top 20’

Windermere Lake Cruises has underlined its place as one of the country’s most popular ‘paid for’ visitor attractions, according to official figures revealed in VisitEngland’s latest Annual Attractions Survey.

Out of the 1500 English attractions in the survey nationally, Windermere Lake Cruises features at number six on the list of ‘paid for’ visitor attractions – ahead of other iconic attractions including Stonehenge, London Zoo and the Eden Project. It is the only Cumbrian attraction, and one of just five outside London, to appear in the top ten.

The latest figures show there were 1,482,899 passenger journeys on the company’s 16-strong fleet of ‘steamers’, modern launches and wooden launches during 2015. That’s a 0.9% increase on the previous year.

It’s a double celebration for parent company Winander Leisure, with Windermere Lake Cruises’ sister attraction – the Lakeland Motor Museum – also making an appearance in the regional (North West) top 20. The Motor Museum welcomed 81,564 visitors during 2015, which is not only up 2.9% on 2014 but is the highest annual figure in its 38 year history.

Managing Director of Winander Leisure Ltd, Nigel Wilkinson, says, “We’re proud to see that Windermere Lake Cruises has maintained its position as one of the top ten most popular paid for visitor attractions in England, alongside some other truly world-class attractions. These latest figures underline the enduring appeal of the Lake District and show that a cruise on Windermere really is regarded as a quintessential experience for both domestic and international visitors. It’s also heartening that we achieved this level of passenger numbers in 2015 despite the challenges we faced locally at the end of last year.

He adds, “The Lakeland Motor Museum also performed well and is a great example of another all-year-round attraction which continues to broaden its appeal and attract new visitors year on year. Now, we look to the future as we continue to build our customer base for both businesses and help to drive our vitally important tourist economy.”

For full details and rankings in the Annual Visitor Attractions Survey 2015, visit the VisitEngland website.


Notes to Editors:

Hi res images attached:
1. Traditional launch on Windermere (Credit: Simon Handley, Skylark Aerial Photography)
2. Lakeland Motor Museum, Backbarrow (Credit: Simon Handley, Skylark Aerial Photography)

For more information or interviews, please contact: Heather Sewell on / 07795 487003 / 01539 825003.