Automotive retailer forges partnership with Cumbria Tourism

by | Dec 12, 2022 | News

Cumbria Tourism and Lloyds Motor Group

Lloyd Motor Group has joined forces with Cumbria Tourism, Cumbria’s official Destination Management Organisation (DMO) to help highlight the benefits of adopting more eco-friendly vehicles for businesses throughout the county.

Following the success of Cumbria Tourism’s ‘Electric Vehicle Tour’, paired with an all-electric BMW iX from Lloyd Motor Group in September, the two businesses have committed to extending the partnership on a long-term basis – with Lloyd Motor Group becoming Cumbria Tourism’s latest Strategic Partner.

The official partnership kicked off with a vehicle handover at Lloyd South Lakes Volvo, Lloyd Motor Group’s latest acquisition in Levens, near Kendal.

Head of Business, Mark Smith, met with Cumbria Tourism’s Managing Director Gill Haigh, who collected the Volvo XC60 T8 Recharge, which brings plug-in hybrid technology to Volvo’s mid-size SUV.

Cumbria Tourism and Lloyds Motor Group

Gill Haigh, Managing Director of Cumbria Tourism, added: “Our Strategic Partners are a group of influential, like-minded organisations who want to get behind us, to share their collective expertise and values, and to champion the delivery of effective destination marketing and sustainable tourism for the county.

“We’re delighted to welcome Lloyd Motor Group, with their expertise in the automotive industry and electric and hybrids, as our latest Strategic Partner. We can’t wait to test the various electric and hybrid vehicles that sit under the Lloyd Motor Group name and share our experiences of going green along the way with member businesses, visitors and key stakeholders.”

Sam Lloyd, Managing Director of Lloyd Motor Group, said: “We are very excited to start this long-term partnership with Cumbria Tourism. As we look towards environmentally sustainable mobility, the latest developments and advancements in electric vehicle technology are important topics for everyone”.

“We are proud to represent some of the world’s leading automotive manufacturers, and this is an excellent opportunity to share our knowledge and experience with electric vehicles.”