calverttrustsailingonbassenthwaite

Based on the shores of Lake Bassenthwaite, The Lake District Calvert Trust is a residential outdoor centre with over 40 years of experience in delivering challenging outdoor adventure holidays for people with disabilities.  They offer exciting residential breaks for schools, groups, families and individuals with their friends and carers, which are accessible to people of all ages including those with the most complex needs for which most outdoor centres cannot cater. Their experienced staff and adapted equipment allows guests to really experience a range of activities including (to name a small selection) sailing, climbing, abseiling, horse riding and bush-craft.

Due to the generosity of their funders, this spring they are able to offer bursary supported weekend breaks for adults and children with disabilities with their friends, carers of family members for only £99 per person!
Justin Farnan, Business Manager with the charity said: “We have fantastic financial support from a range of charities, organisations and individuals and every stay with us is already subsidised by around 30%. We have now had a further very specific release of funds from two organisations, Keswick Bridge and the Hadfield Trust. Both these organisations want to help more residents of Cumbria with disabilities enjoy what this great county has to offer and have potentially life changing experiences through the power of outdoor adventure!”

This additional funding allows the Calvert Trust to be able to offer this amazing opportunity to live up to their motto “it’s what you can do that counts” for such an amazing price. To qualify for this bursary supported price of £99 per person, you must:

• Live within the Cumbria County Council area
• Have a learning difficulty, physical disability, sensory disability or acquired brain injury
• Be a new visitor to the Calvert Trust, not have visited since December 2015 or only attended as part of a larger organised group
• Attend with carers or support workers if you need support in your daily lives and / or are under 18

This weekend offer includes 2 nights’ accommodation, all food and 2 full days of activities, with arrival after  4pm on the Friday and departure after the afternoon’s activity session on the Sunday – all you have to do is get there.   Although additional dates may be available later on in the year, current dates available are:

• 3rd – 5th and 24th – 26th February 2017
• 3rd – 5th, 10th – 12th and 17th – 19th March 2017

If you, or those in your care would be interested in finding out more about the Calvert Trust and this specific opportunity for Cumbrian residents, please call the Calvert Trust direct on 017687 72255 to discuss further details, or email them on enquiries@lakedistrict.calvert-trust.org.uk

2017 Holiday Guide

Grab your 2017 guide to the Lake District, Cumbria today!

Cumbria Tourism – the county’s official destination marketing organisation – is pleased to announce that the 2017 Holiday Guide for the Lake District, Cumbria, is ready to inspire holiday makers to book their visit and plan fantastic days out in our stunning county.

This year’s front cover image was chosen through a highly successful online #theplacetobe competition where we invited fans of the area to share their favourite image on our Facebook Page The Lake District, Cumbria.

The competition generated hundreds of entries capturing the true beauty of the area. However, it was Tristan Tinn’s stunning image of Honister Pass, looking west towards Buttermere and Crummock water that made the short list before coming out on top in the public vote.

The 2017 Holiday Guide features key information on what to do and where to stay. From luxury lakeside lodges, cosy self-catering cottages, beautiful B&Bs and quirky pod retreats, not forgetting the many museums, independent shops and mouth-watering cafes and restaurants we have on offer.

The guide also illustrates how the Lake District, Cumbria, is the ultimate all year-round destination – whatever the season. Start the New Year by making the most of the remaining winter months with a short break, combined with a new Love Cumbria visitors card – the ‘must have’ holiday accessory for the season giving access to over 40 exclusive offers including ‘2 for 1s’ and up to 30% off entrance to attractions, cafes and restaurants.

Produced by Cumbria Tourism, more than 150,000 copies of the guide have been printed and over 160,000 e-mail alerts have also been sent to our visitor database letting them know the new guide is out.

Ian Stephens, Managing Director of Cumbria Tourism says;

“The 2017 holiday guide beautifully illustrates everything there is to do and why you should visit our stunning county. It is well equipped to influence many to book their holidays to the region and continues to play an important part in the decision making when consumers are planning their visits or short breaks and we continue to receive a high volume of requests throughout the year.

Ian continues;

“2017 is set to be another exciting year for Cumbria with lots to celebrate across every corner of the county, and we look forward to finding out if the Lake District’s bid for World Heritage Status is successful and will further confirm Cumbria’s leading position on the global cultural map.”

Copies can be downloaded direct from www.golakes.co.uk/guide-request.aspx or by calling Cumbria Tourism on 01539 822222

The 2017 Holiday Guide is also supported by a range of other marketing materials including; 420,000 copies of the 2017 Attractions Guide, distributed throughout the county in high footfall areas and at a number of key locations outside the county. Along with the increasingly popular Food and Drink Guide that showcases a whole host of tasty places to eat and drink across Cumbria, including tempting tearooms, fantastic farm shops and award winning restaurants.

If you want to know more about the work of Cumbria Tourism and how you can get involved benefit from these key marketing initiatives please call the team on 01539 822222.

ENDS

Notes to Editors:
For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit http://www.cumbriatourism.org

Noam Greenberg

International musicians to headline classical music event

A renowned Israeli pianist will be among the international musicians heading to the Lake District, Cumbria, for the second Askham Hall Music Festival Weekend this February.

Three concerts at Askham Church will see pianist Noam Greenberg take to the stage on the evenings of 24, 25 and 26 February 2017.

Headliner Noam is a soloist, recitalist and chamber musician who studied with one of the most influential piano teachers of the late 20th century – the late Mario Curcio – and has appeared on music stages across Europe.  He will be accompanied by German cellist Julian Arp, along with Jacqueline Shave (principal violinist at the Britten Sinfonia Orchestra) and Clare Finnimore (principal viola player at the Britten).

Owner of Askham Hall, Charles Lowther, has arranged the event. He says, “Last year’s inaugural Askham Hall Music Festival Weekend was a great success and we’re excited it’s now starting to make its mark as an annual celebration of classical music in Cumbria.  Askham is a charming location and we think this event will appeal to both devoted classical music buffs as well as anyone wanting a gentle introduction to the classics.”
The programme for the weekend includes:

• Friday 24 February, 7pm: Opening concert in Askham Church

– Schubert – Piano Sonata B flat major D.960
– Schumann – Piano Quartet in E flat op. 47
• Saturday 25 February, 5pm: Concert in Askham Church followed by a feast-style dinner in Askham Hall restaurant – to be booked separately.

– Schumann – Romances for Piano Op.28
– Dohnányi – Serenade for String Trio Op.10
– Ginastera – Argentinian Dances
– Fauré – Piano Quartet no. 1 in C minor

• Sunday 26 February, 5pm: Finale concert in Askham Church, followed by an a la carte dinner in Askham Hall restaurant – to be booked separately.

– Schumann – 5 Stücke im Volkston for cello and piano
– Schumann – Märchenbilder for viola and piano
– Brahms – Piano Quartet no. 1 in G minor
Concert guests staying overnight at Askham Hall will also be treated to a special 30 minute ‘late night salon’ with all four musicians on the Saturday night around the grand piano.

Tickets cost £18 per concert or £45 for all three.  Advanced booking is required.  Contact Askham Hall for more information: 01931 712350 / http://www.askhamhall.co.uk/

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• In September: Cumbria’s overall room occupancy was the highest for a decade, hitting 79.4%.

• In October: Serviced accommodation room occupancy at 68.3% was as strong as 2015 (which was the highest recorded for several years).
• Self-catering occupancy hit 66.9% in October – the highest EVER recorded for an October.

Provisional figures from Cumbria Tourism’s research team reveal record occupancy levels continued well into the Autumn months for the county’s accommodation providers. The news is a positive boost for the organisation’s winter marketing campaign that has been designed to generate bookings and raise awareness of what’s on in Cumbria over the traditionally quieter months.

As the county’s official destination marketing organisation, Cumbria Tourism represents more than 2,500 members and carries out the monthly Cumbria Tourism Occupancy Surveys to monitor performance across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites.

Ian Stephens, Managing Director of Cumbria Tourism, says, “These figures are a welcome boost for the county’s £2.62 billion tourism industry as we approach the traditional quieter months of the year. It was a challenging start to 2016, but the industry has worked hard to welcome visitors to the area and together, we have shown just how resilient Cumbria is.

He adds, “The strong occupancy figures over the past 6 months suggest we certainly have good reason to be cautiously optimistic about the performance of our tourism industry going into 2017. That said, anecdotal feedback from attractions and retailers suggests a more mixed experience, so we will be watching this closely and collecting further data over the coming months to evaluate how well different types of tourism businesses have been doing.”

Cumbria Tourism’s Occupancy Surveys provide a vital source of information on the health of the tourism economy. Any tourism business (including non-Cumbria Tourism members) can participate in the survey and instantly access benchmarking data to compare performance against each other.

For more information on taking part in the survey, contact Research Manager Helen Tate: htate@cumbriatourism.org

Tarn Hows, Coniston

Ten reasons to visit The Lake District, Cumbria this winter

1. The Lake District, Cumbria now boasts the highest concentration of Michelin stars outside of London after Gilpin Hotel’s restaurant and new-comer Forest Side both received their first star recently. They join The Samling, near Ambleside and Simon Rogan’s 2-star L’Enclume in Cartmel on Cumbria’s superior foodie list.

2. The brand new Christmas markets. Both Windermere and Penrith are hosting Christmas markets for the first time this year. They are the perfect opportunity to find unique Christmas treats and precious presents or to spoil yourself, helped along by a glass of mulled wine to really get you in to the festive mood.
– Penrith’s Christmas Bazaar 2016: Sat 26th November – Sat 3rd December
– Windermere Ja German Christmas Market: Sat 10 – Sun 11th December

3. Discounted theatre tickets. Watch Neil Duffield’s stage adaptation of Hans Christian Anderson’s The Nightingale at Theatre by the Lake. The colour, movement and spectacle of Chinese theatre combine with the beauty of the nightingale’s song is a feast for the senses that will delight the whole family and get £3 off per ticket with a Love Cumbria Card.

4. Our cosy winter pubs. In every corner of the county you will find a cosy country pub, with many serving locally brewed beers. Try The Kirkstile Inn at Loweswater where their own brewery Cumbrian Legendary Ales supplies the goods, including the award winning Loweswater Gold.

5. Stunning winter walks, which can be accessed by everyone. Tarn Hows near Coniston was once owned by children’s author Beatrix Potter. Now it’s open to the public and offers an idyllic circular walk suitable for young and old. You can also hire National Trust trampers at Tarn Hows, an all-terrain mobility scooter available for use on the circular track, free of charge.

6. Glamping is on trend. In the last five years, alternative accommodation has seen a upturn in bed spaces across Cumbria so there are plenty of options to choose from for your winter staycation. With insulation and electrical sockets, there’s no reason the winter should stop your glamping trip.

7. The funny men are coming. Venues across Cumbria are hosting a whole host of professional comedians this winter. Big names include Omid Djalili. James Acaster and Joel Dommet, fresh from the ’I’m a Celebrity Get Me Out of Here’ jungle. A list of comedy events in Cumbria can been see the GoLakes website.

8. Indulge in your own chocolate and prosecco. Cocoa Bean in Hawkshead is opening its chocolate factory to adults for the first time this winter. They have created special truffle making workshops where you create 14 of your own delicate truffles for you to take home or if you can’t wait, enjoy them there and then with a glass or two of complimentary prosecco. (18th November, 7th and 14th December)

9. We have our own Christmas spirits. The Lakes Distillery on the shores of Bassenthwaite has, in only two years, created an award winning portfolio of distilled spirits including; The ONE blended whisky, The Lakes Gin, The Lakes Vodka and new this year The Lakes Sloe Gin and The Lakes Damson Gin. The very first batch of Lakes Malt Whisky will be available from 2018.

10. The Lakes – well, obviously. A visit to The Lake District, Cumbria wouldn’t be complete without experiencing a lake. Whether it’s Coniston, Windermere, Ullswater, or Derwentwater you can join a launch or steamer service and take a relaxing, sightseeing cruise on the water.

For more winter inspiration and to buy a Love Cumbria Card visit the GoLakes website.

ENDS

Images available in the dropbox.

Notes to Editors:

1. For more information, images and press trip opportunities please contact Cumbria Tourism Press Office on: 01539 825019 or email pressoffice@cumbriatourism.org

2. For more information and ideas about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

4. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

blacks_logo

 

Cumbria Tourism teams up with UK’s leading outdoor retailer

Blacks heads up list of new corporate partners

The leading outdoor retailer in the UK has thrown its weight behind Cumbria Tourism’s winter marketing campaign to promote the county as an all-year-round destination.

Cumbria’s official destination organisation is announcing details of a new partnership with Blacks, as part of a major promotional drive on behalf of its 2,500 tourism members between now and the end of March.

Other key names to back Cumbria Tourism’s winter marketing campaign include HF Holidays, Stagecoach, Lakelovers and the Lakes Culture project.

The businesses will be involved in a range of promotional activities nationally, including a wide range of digital marketing, competitions and feature ads in glossy magazines to show that the Lake District, Cumbria is #theplacetobe this winter.

This latest news follows the launch of Cumbria Tourism’s Love Cumbria rewards card aimed at giving people a range of special deals and discounts to incentivise more visits during the traditionally quieter winter season.

Rachel Tyson, Head of Marketing & Sales at Cumbria Tourism, says, “We’re thrilled to announce these latest new partnerships, as all of these organisations have a special affinity with the area.
“Blacks really epitomises the very best of outdoor activities and adventures – the perfect fit for the Lake District, Cumbria. It’s the first time we have worked with this famous outdoor brand, so we’re looking forward to developing some exciting ideas together to entice more visitors to this special part of the country.”

Lee Bagnall, Managing Director of Blacks Outdoor Retail Ltd, says, “The Lake District is one of the most scenic regions of the country, offering beautiful villages and a range of walks through stunning countryside no matter what the season.  It’s an all year round destination and we are keen to support Cumbria Tourism in its campaign to help raise awareness and encourage more visitors to the area during the winter months.”

ENDS
Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1.Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

Love Cumbria

Fall in love with Cumbria this winter

If you’re thinking of visiting the Lake District, Cumbria this winter, or have already booked your stay and are looking for things to do, then look no further than a Love Cumbria card from Cumbria Tourism. It’s the ‘must have’ holiday accessory of the season.

From 1st November 2016 until 31 March 2017 visitors to this all year round destination can buy a card and get access to over 40 exclusive offers either online before they arrive, or at a participating outlet around the county.

The Love Cumbria card includes ‘2 for 1s’ and up to 30% off entrance to popular attractions, cafes and restaurants. For just £10, the card gives 2 people easy access to the offers for a 2 week period from the date of arrival in the Lake District, Cumbria.

So whether you fancy a tasty afternoon tea for two, enjoying the magic of lakeside theatre or exploring an historic arts and crafts house, there will be plenty of special seasonal treats in store.

Sue Clarke, Sales & Marketing Manager at Cumbria Tourism, says, “The Love Cumbria Winter Rewards Card is the perfect accessory for your visit to the Lake District, Cumbria. We have negotiated a range of exclusive offers at the best attractions, restaurants and cafes so you can explore our wonderful county and everything it has to offer.”

Participating businesses include: The Lakes Distillery, Theatre by the Lake, Tullie House Museum and Art Gallery, Lakeland Arts, Rheged and Maryport Maritime Museum to name just a few.

Find your reason to love Cumbria this winter by visiting golakes.co.uk/winter and buy your card HERE.

Keep up to date with everything Love Cumbria by following the FaceBook and Twitter pages.

ENDS

Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1.Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: http://www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

Ian Stephens

Ian Stephens, the MD of Cumbria Tourism – the lead organisation for the marketing and development of tourism in the county – is stepping down. With destination brands like the Lake District, Hadrian’s Wall and Historic Carlisle, the role is one of the most important in England’s tourism industry responsible for Cumbria’s £2.6 billion industry that supports 40,000 jobs throughout the County.

Mr Stephens, 57, said: “It has been an honour and privilege to work in one of the most exciting and dynamic sectors in UK’s economy. I have loved working for Cumbria Tourism and with exceptional people through major changes.

“It’s a challenging role and now is the time to hand the reins to someone who can take the organisation through the next phase of its development. I’m not planning to retire and am looking forward to pursuing a number of projects in due course. After 14 years as a director of CT, I feel I need a change and the next six months seems a good time to make the move.

“I also think it’s a good thing for CT and chance for a fresh start with a new constitution and new leadership. CT is in good shape and in the strongest position it’s been for many years, with great potential to grow. So, in the short term, it is my priority to see through a smooth handover with minimum disruption. “

Mr Stephens became Chief Executive of CT in 2005 following on from Chris Collier OBE. He was formerly CT’s Deputy Chief Executive and Operations Director. He has worked in the tourism and leisure sector for 28 years in a number of operational and leadership roles. He joined the executive board of Cumbria Tourism in 2002 and is believed to be the organisation’s longest ever serving executive director.

Born in Carmarthenshire, West Wales, Ian trained and qualified as a chartered town planner and worked for the Sports Council before moving into marketing with a leading London based agency. He is a fellow of the Tourism Society, a Trustee of Nurture Lakeland, a Director of FairBooking UK and Welcome to Excellence Ltd. Ian’s career has involved a range of roles in market research, tourism policy, strategic marketing and campaign planning. Since joining CT, he played a pivotal role in various marketing campaigns such as the Place to Be campaign, Taste Cumbria and Adventure Capital campaigns and in crisis management with the Foot and Mouth Recovery campaign and Flood Recovery campaign, and with an exceptional team of staff has spearheaded the drive to improve all aspects of the tourism industry across Cumbria.

Ends
Notes to Editors:

1. For more information please contact Cumbria Tourism Press Office on: 01539 825019 or email pressoffice@cumbriatourism.org
2. For more information and ideas about visiting the Lake District, Cumbria, visit: www.golakes.co.uk
3. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

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Latest figures reveal record summer for Cumbria’s tourism industry

• June: Cumbria’s overall room occupancy was the highest for a decade (73.6%).

• Serviced accommodation also slightly up on 2015 in July and August.

• July: Self-catering occupancy reached 80.4% – the first time it has toppled 80% since the Cumbria Tourism Occupancy Survey began more than ten years ago.

• August: Self -catering occupancy hit 87.1% – the highest August occupancy in eight years.

 

Provisional figures from Cumbria Tourism’s research team reveal record occupancy figures for the county’s accommodation providers over the last three months.

As the county’s official destination development organisation, Cumbria Tourism represents more than 2,500 members and carries out the monthly Cumbria Tourism Occupancy Survey to monitor performance across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites.

The latest figures reveal a bumper performance across the board in June. There was also steady room occupancy for serviced accommodation in July and August, with self-catering having a record couple of months.

These provisional statistics locally reflect the national trend for staycations, partly stimulated by the fall in the exchange rate following the EU referendum.

Ian Stephens, Managing Director of Cumbria Tourism, says, “These are positive figures for the county’s £2.62 billion tourism industry, with an increasing number of people deciding to stay in the UK for their summer holidays and making the Lake District, Cumbria, their destination of choice. The challenge now is to maintain this momentum for the traditionally quieter months of the year, which is why Cumbria Tourism is planning to collaborate with a range of different organisations and areas to launch a major winter marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination.”

With Cumbria’s self-catering occupancy reaching an all-time high over the summer, it’s been a particularly busy time for businesses like Lakelovers, which has 450 self-catering cottages across the Lake District.

Managing Director of Lakelovers, Paul Liddell, says, “Lakelovers are continuing to experience a surge in occupancy in Lake District self-catering which began to peak in June this year, followed by further increases in July and August bookings, leaving our company with simply little to no availability over this prime period. Our website has also seen huge growth in unique visitors throughout this period and at the time of reporting this good news, September is following this superb trend.”

Cumbria Tourism’s occupancy surveys provide a vital source of information on the health of the tourism economy. Any tourism business (including non Cumbria Tourism members) can participate in the survey and instantly access benchmarking data to compare performance against each other. For more information, contact Research Manager Helen Tate: htate@cumbriatourism.org

ENDS

Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org