Tarn Hows, Coniston

Ten reasons to visit The Lake District, Cumbria this winter

1. The Lake District, Cumbria now boasts the highest concentration of Michelin stars outside of London after Gilpin Hotel’s restaurant and new-comer Forest Side both received their first star recently. They join The Samling, near Ambleside and Simon Rogan’s 2-star L’Enclume in Cartmel on Cumbria’s superior foodie list.

2. The brand new Christmas markets. Both Windermere and Penrith are hosting Christmas markets for the first time this year. They are the perfect opportunity to find unique Christmas treats and precious presents or to spoil yourself, helped along by a glass of mulled wine to really get you in to the festive mood.
– Penrith’s Christmas Bazaar 2016: Sat 26th November – Sat 3rd December
– Windermere Ja German Christmas Market: Sat 10 – Sun 11th December

3. Discounted theatre tickets. Watch Neil Duffield’s stage adaptation of Hans Christian Anderson’s The Nightingale at Theatre by the Lake. The colour, movement and spectacle of Chinese theatre combine with the beauty of the nightingale’s song is a feast for the senses that will delight the whole family and get £3 off per ticket with a Love Cumbria Card.

4. Our cosy winter pubs. In every corner of the county you will find a cosy country pub, with many serving locally brewed beers. Try The Kirkstile Inn at Loweswater where their own brewery Cumbrian Legendary Ales supplies the goods, including the award winning Loweswater Gold.

5. Stunning winter walks, which can be accessed by everyone. Tarn Hows near Coniston was once owned by children’s author Beatrix Potter. Now it’s open to the public and offers an idyllic circular walk suitable for young and old. You can also hire National Trust trampers at Tarn Hows, an all-terrain mobility scooter available for use on the circular track, free of charge.

6. Glamping is on trend. In the last five years, alternative accommodation has seen a upturn in bed spaces across Cumbria so there are plenty of options to choose from for your winter staycation. With insulation and electrical sockets, there’s no reason the winter should stop your glamping trip.

7. The funny men are coming. Venues across Cumbria are hosting a whole host of professional comedians this winter. Big names include Omid Djalili. James Acaster and Joel Dommet, fresh from the ’I’m a Celebrity Get Me Out of Here’ jungle. A list of comedy events in Cumbria can been see the GoLakes website.

8. Indulge in your own chocolate and prosecco. Cocoa Bean in Hawkshead is opening its chocolate factory to adults for the first time this winter. They have created special truffle making workshops where you create 14 of your own delicate truffles for you to take home or if you can’t wait, enjoy them there and then with a glass or two of complimentary prosecco. (18th November, 7th and 14th December)

9. We have our own Christmas spirits. The Lakes Distillery on the shores of Bassenthwaite has, in only two years, created an award winning portfolio of distilled spirits including; The ONE blended whisky, The Lakes Gin, The Lakes Vodka and new this year The Lakes Sloe Gin and The Lakes Damson Gin. The very first batch of Lakes Malt Whisky will be available from 2018.

10. The Lakes – well, obviously. A visit to The Lake District, Cumbria wouldn’t be complete without experiencing a lake. Whether it’s Coniston, Windermere, Ullswater, or Derwentwater you can join a launch or steamer service and take a relaxing, sightseeing cruise on the water.

For more winter inspiration and to buy a Love Cumbria Card visit the GoLakes website.

ENDS

Images available in the dropbox.

Notes to Editors:

1. For more information, images and press trip opportunities please contact Cumbria Tourism Press Office on: 01539 825019 or email pressoffice@cumbriatourism.org

2. For more information and ideas about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

4. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

blacks_logo

 

Cumbria Tourism teams up with UK’s leading outdoor retailer

Blacks heads up list of new corporate partners

The leading outdoor retailer in the UK has thrown its weight behind Cumbria Tourism’s winter marketing campaign to promote the county as an all-year-round destination.

Cumbria’s official destination organisation is announcing details of a new partnership with Blacks, as part of a major promotional drive on behalf of its 2,500 tourism members between now and the end of March.

Other key names to back Cumbria Tourism’s winter marketing campaign include HF Holidays, Stagecoach, Lakelovers and the Lakes Culture project.

The businesses will be involved in a range of promotional activities nationally, including a wide range of digital marketing, competitions and feature ads in glossy magazines to show that the Lake District, Cumbria is #theplacetobe this winter.

This latest news follows the launch of Cumbria Tourism’s Love Cumbria rewards card aimed at giving people a range of special deals and discounts to incentivise more visits during the traditionally quieter winter season.

Rachel Tyson, Head of Marketing & Sales at Cumbria Tourism, says, “We’re thrilled to announce these latest new partnerships, as all of these organisations have a special affinity with the area.
“Blacks really epitomises the very best of outdoor activities and adventures – the perfect fit for the Lake District, Cumbria. It’s the first time we have worked with this famous outdoor brand, so we’re looking forward to developing some exciting ideas together to entice more visitors to this special part of the country.”

Lee Bagnall, Managing Director of Blacks Outdoor Retail Ltd, says, “The Lake District is one of the most scenic regions of the country, offering beautiful villages and a range of walks through stunning countryside no matter what the season.  It’s an all year round destination and we are keen to support Cumbria Tourism in its campaign to help raise awareness and encourage more visitors to the area during the winter months.”

ENDS
Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1.Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

Love Cumbria

Fall in love with Cumbria this winter

If you’re thinking of visiting the Lake District, Cumbria this winter, or have already booked your stay and are looking for things to do, then look no further than a Love Cumbria card from Cumbria Tourism. It’s the ‘must have’ holiday accessory of the season.

From 1st November 2016 until 31 March 2017 visitors to this all year round destination can buy a card and get access to over 40 exclusive offers either online before they arrive, or at a participating outlet around the county.

The Love Cumbria card includes ‘2 for 1s’ and up to 30% off entrance to popular attractions, cafes and restaurants. For just £10, the card gives 2 people easy access to the offers for a 2 week period from the date of arrival in the Lake District, Cumbria.

So whether you fancy a tasty afternoon tea for two, enjoying the magic of lakeside theatre or exploring an historic arts and crafts house, there will be plenty of special seasonal treats in store.

Sue Clarke, Sales & Marketing Manager at Cumbria Tourism, says, “The Love Cumbria Winter Rewards Card is the perfect accessory for your visit to the Lake District, Cumbria. We have negotiated a range of exclusive offers at the best attractions, restaurants and cafes so you can explore our wonderful county and everything it has to offer.”

Participating businesses include: The Lakes Distillery, Theatre by the Lake, Tullie House Museum and Art Gallery, Lakeland Arts, Rheged and Maryport Maritime Museum to name just a few.

Find your reason to love Cumbria this winter by visiting golakes.co.uk/winter and buy your card HERE.

Keep up to date with everything Love Cumbria by following the FaceBook and Twitter pages.

ENDS

Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1.Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: http://www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

Ian Stephens

Ian Stephens, the MD of Cumbria Tourism – the lead organisation for the marketing and development of tourism in the county – is stepping down. With destination brands like the Lake District, Hadrian’s Wall and Historic Carlisle, the role is one of the most important in England’s tourism industry responsible for Cumbria’s £2.6 billion industry that supports 40,000 jobs throughout the County.

Mr Stephens, 57, said: “It has been an honour and privilege to work in one of the most exciting and dynamic sectors in UK’s economy. I have loved working for Cumbria Tourism and with exceptional people through major changes.

“It’s a challenging role and now is the time to hand the reins to someone who can take the organisation through the next phase of its development. I’m not planning to retire and am looking forward to pursuing a number of projects in due course. After 14 years as a director of CT, I feel I need a change and the next six months seems a good time to make the move.

“I also think it’s a good thing for CT and chance for a fresh start with a new constitution and new leadership. CT is in good shape and in the strongest position it’s been for many years, with great potential to grow. So, in the short term, it is my priority to see through a smooth handover with minimum disruption. “

Mr Stephens became Chief Executive of CT in 2005 following on from Chris Collier OBE. He was formerly CT’s Deputy Chief Executive and Operations Director. He has worked in the tourism and leisure sector for 28 years in a number of operational and leadership roles. He joined the executive board of Cumbria Tourism in 2002 and is believed to be the organisation’s longest ever serving executive director.

Born in Carmarthenshire, West Wales, Ian trained and qualified as a chartered town planner and worked for the Sports Council before moving into marketing with a leading London based agency. He is a fellow of the Tourism Society, a Trustee of Nurture Lakeland, a Director of FairBooking UK and Welcome to Excellence Ltd. Ian’s career has involved a range of roles in market research, tourism policy, strategic marketing and campaign planning. Since joining CT, he played a pivotal role in various marketing campaigns such as the Place to Be campaign, Taste Cumbria and Adventure Capital campaigns and in crisis management with the Foot and Mouth Recovery campaign and Flood Recovery campaign, and with an exceptional team of staff has spearheaded the drive to improve all aspects of the tourism industry across Cumbria.

Ends
Notes to Editors:

1. For more information please contact Cumbria Tourism Press Office on: 01539 825019 or email pressoffice@cumbriatourism.org
2. For more information and ideas about visiting the Lake District, Cumbria, visit: www.golakes.co.uk
3. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

ct logo 477 x 322

Latest figures reveal record summer for Cumbria’s tourism industry

• June: Cumbria’s overall room occupancy was the highest for a decade (73.6%).

• Serviced accommodation also slightly up on 2015 in July and August.

• July: Self-catering occupancy reached 80.4% – the first time it has toppled 80% since the Cumbria Tourism Occupancy Survey began more than ten years ago.

• August: Self -catering occupancy hit 87.1% – the highest August occupancy in eight years.

 

Provisional figures from Cumbria Tourism’s research team reveal record occupancy figures for the county’s accommodation providers over the last three months.

As the county’s official destination development organisation, Cumbria Tourism represents more than 2,500 members and carries out the monthly Cumbria Tourism Occupancy Survey to monitor performance across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites.

The latest figures reveal a bumper performance across the board in June. There was also steady room occupancy for serviced accommodation in July and August, with self-catering having a record couple of months.

These provisional statistics locally reflect the national trend for staycations, partly stimulated by the fall in the exchange rate following the EU referendum.

Ian Stephens, Managing Director of Cumbria Tourism, says, “These are positive figures for the county’s £2.62 billion tourism industry, with an increasing number of people deciding to stay in the UK for their summer holidays and making the Lake District, Cumbria, their destination of choice. The challenge now is to maintain this momentum for the traditionally quieter months of the year, which is why Cumbria Tourism is planning to collaborate with a range of different organisations and areas to launch a major winter marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination.”

With Cumbria’s self-catering occupancy reaching an all-time high over the summer, it’s been a particularly busy time for businesses like Lakelovers, which has 450 self-catering cottages across the Lake District.

Managing Director of Lakelovers, Paul Liddell, says, “Lakelovers are continuing to experience a surge in occupancy in Lake District self-catering which began to peak in June this year, followed by further increases in July and August bookings, leaving our company with simply little to no availability over this prime period. Our website has also seen huge growth in unique visitors throughout this period and at the time of reporting this good news, September is following this superb trend.”

Cumbria Tourism’s occupancy surveys provide a vital source of information on the health of the tourism economy. Any tourism business (including non Cumbria Tourism members) can participate in the survey and instantly access benchmarking data to compare performance against each other. For more information, contact Research Manager Helen Tate: htate@cumbriatourism.org

ENDS

Notes to Editors:

For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

ct_2016_autumn_winter_campaign_newsletter2

Cumbria Tourism launches major campaign
to attract winter visitors

Cumbria Tourism is unveiling plans for a major marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination during the traditionally quieter winter months.

As the county’s official destination organisation – representing more than 2,500 tourism businesses – Cumbria Tourism will launch the new five-month campaign on 1 November 2016, running through until the end of March 2017.

The aim is to showcase the wide range of events and attractions people can enjoy throughout the winter, by sharing content, images and itineraries to inspire staycations and drum home the message that visitors are welcome at any time of year.

Cumbria Tourism is working with Cactus Creative on the visuals, building on the success of its award-winning #theplacetobe campaign which has been promoting the Lake District, Cumbria, nationally and internationally.

The new winter campaign will also include the introduction of a new ‘LoveCumbria’ Winter Rewards Card offering special discounts to a string of popular tourist attractions. The card will be promoted by accommodation providers, information centres and attractions, as well through Cumbria Tourism’s award winning GoLakes website and publications.

Among those who have already signed up to offer ‘2 for 1’ deals as part of the LoveCumbria scheme are The Wordsworth Trust, The Lakes Distillery, Ullswater Steamers, Lakeland Arts, Rheged and Ravenglass & Eskdale Railway to name just a few.

Other key elements of Cumbria Tourism’s five-month winter marketing campaign will include:

• New media partnerships with publications such as BBC Countryfile magazine and Country Walking magazine

• A new winter breaks section on the new look GoLakes website, which already attracts 5 million web users annually. This will include a range of tailored itineraries which Cumbria Tourism members can download and use for their own marketing activity.

• A series of targeted e-newsletters to Cumbria Tourism’s customer database of 160,000+ people.

• Complimentary messaging to Cumbria Tourism’s 195,000+ followers on social media.

• Complimentary PR activity as part of ongoing work with VisitEngland.

• Promotion of reduced car parking charges, to help boost trade in urban areas and villages across the county.
Ian Stephens, Managing Director of Cumbria Tourism, says, “Unlike many other UK destinations, the Lake District Cumbria has a plentiful supply of popular events and places to visit regardless of the changing seasons. There is no doubt last winter was a challenging time for our £2.62 billion tourism sector, but we are finalising this campaign on behalf of our 2,500 tourism members to showcase Cumbria’s destinations on the national stage and help make the most of the current trend for staycations.”

He adds, “The LoveCumbria Winter Rewards Card is an exciting new initiative and provides a great additional incentive to help boost winter visitors. We’ve already had a great response from tourism businesses and I’m sure the card will send out a very positive message encouraging people to visit and experience a wide range of attractions and activities during the winter months.”

Further details about Cumbria Tourism’s winter marketing campaign will be announced in the coming weeks.

ENDS

Notes to Editors:

Example artwork attached.
For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email pressoffice@cumbriatourism.org

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk

3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org

The Cumbria Tourism team

Cumbria Tourism selects Mountain Rescue as designated charity

Cumbria Tourism has chosen Lake District Search and Mountain Rescue Association (LDSAMRA) as its designated charity, with funds generated through its ‘FairBooking’ initiative over the last year going direct to help mountain rescue teams in the county.

FairBooking Cumbria, which is part of FairBookingUK, is an ethical booking initiative administered by Cumbria Tourism with the aim of promoting direct bookings to visitors. This helps promote a fairer deal for independent businesses and reduces their dependence on Online Travel Agents (OTAs) who charge high commission.

Now FairBooking Cumbria has thrown its weight behind LDSAMRA with a £500 donation to help further support local communities. More than 150 accommodation providers, including guesthouses and B&Bs across the county, have signed up to FairBooking and each time a booking is made, Cumbria Tourism is offering part of its commission as a small charitable donation.

Cumbria Tourism’s Sue Clarke manages the FairBookingUK helpdesk. She says, “Cumbria Tourism is proud to be supporting Mountain Rescue, a local charity which is vital for both visitors and residents. With 25% of the entire country’s mountain rescue teams operating here in Cumbria, the brilliant work these volunteer teams do to ensure people exploring our region is invaluable.”

Simeon Leech is Secretary of the Lake District Search and Mountain Rescue Association and a member of Duddon and Furness MRT. He says, “The ten mountain rescue teams and two specialist teams have a special relationship with the Cumbrian community and its visitors as they provide a free search and rescue service across the whole county. The majority of our rescues are for people who come to Cumbria as visitors, but it costs around £500,000 each year to run the teams who provide this free service. Without the generosity of bodies like FairBooking Cumbria, we would struggle to keep going. All donations are extremely gratefully received.”

The twelve member teams include: Cockermouth, Coniston, Duddon and Furness, Kendal, Keswick, Kirkby Stephen, Langdale Ambleside, Patterdale, Penrith and Wasdale MRTs plus Cumbria Ore Mines Rescue Unit and the Lake District Mountain Rescue Search Dogs.

ENDS

Notes to Editors:

1. Issued by Cumbria Tourism Press Office. For further information please contact Catherine Taylor on 01539 825019 or pressoffice@cumbriatourism.org

2. Photo attached: The Cumbria Tourism team with Simeon Leech, Secretary of LDSAMRA (l-r) Josh Cooper, Simeon, Rachel Tyson, Sue Clarke, Sarah Glover, Becky Crofts, Sam Toomey

3. FairBookingUK is a campaign to encourage visitors to book directly with UK accommodation providers or through a FairBooking website such as Golakes.co.uk. Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner New Vision Group, FairBooking aims to reduce businesses dependence on marketing with multi-national, online travel agents who charge high commission rates. To find out more about the work FairBooking UK, visit www.FairBookinguk.com or email info@FairBookinguk.com

www.facebook.com/FairBookinguk
www.twitter.com/FairBookingUK
www.linkedin.com/company/FairBooking-uk

4. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. 40 million annual visitors to Cumbria contribute more than £2.2 billion to the local economy and supporting around 56,410 jobs. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org. To book accommodation in Cumbria – the Lake District, visit www.golakes.co.uk

calf-top

Cumbrian peak inches its way to mountain status

Cumbria Tourism is welcoming the addition of its newest mountain, Calf Top, and says now is the perfect time to visit this lesser-known part of the Yorkshire Dales.

Calf Top, near the market town of Sedbergh, has just been elevated to mountain status and a new height of 2000.02ft by Ordnance Survey. The former hill is in the newly extended Yorkshire Dales National Park and is now officially three quarters of an inch higher than its original measurement of 1999.9ft in 2010.
According to Ordnance Survey, Calf Top ‘hasn’t grown’. The change in height is simply a result of improvements to the GPS mapping system which means they can measure the height of a hill from ground level more accurately.

Rachel Tyson, Head of Marketing & Sales at Cumbria Tourism, says, “Cumbria is renowned for its spectacular fells – including England’s highest mountain, Scafell Pike – and this latest news from Ordnance Survey gives anyone who enjoys the great outdoors an even greater reason to explore a less well known part of Cumbria. Calf Top is now also firmly part of the newly extended Yorkshire Dales National Park, so it’s the perfect time for people to take a look for themselves.”

With Calf Top now scaling new heights, it joins some of Cumbria’s other more well-known mountains including Causey Pike near Keswick which measures 2089 feet, Little Hart Crag just north of the market town of Ambleside which comes in at 2090 feet and Heron Pike which stands at 2008 feet forming part of the Fairfield Range near Grasmere.

To find out more about exploring the area around Calf Top, including Sedbergh, Dentdale and Garsdale, visit the GoLakes website.

ENDS

Notes to Editors: 

Image attached: Overlooking Calf Top and Middleton Fell – Image credit to Yorkshire Dales National Park.

For more information or to arrange a press trip to Cumbria, please contact Rebecca Walker at Cumbria Tourism Press Office on: 01539 825003 or email rwalker@cumbriatourism.org .

 

  • Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and supporting around 61,000 jobs.
  • For more information about visiting the Lake District, Cumbria, visit www.golakes.co.uk

 

quiet-site-hobbit-hole

Cumbria sees upturn in ‘alternative’ places to stay

How does a night under the stars sleeping in a shepherd’s hut sound, or what about a chance to live like a hobbit in an underground hideaway? According to latest figures there has been a steady increase in the choice of ‘alternative’ accommodation on offer to holidaymakers heading to the Lake District, Cumbria over the past 5 years.

As part of its annual review, Cumbria Tourism has analysed the county’s accommodation stock and found that alternative accommodation has grown by almost 1000 bed spaces. The survey showed that the increase is largely due to the rise in sites offering lodgings like yurts, tipis, glamping pods, shepherd huts and wigwams – and even secret underground hideaways.

Ian Stephens, Managing Director at Cumbria Tourism said; “With more visitors looking for something a little different, a variety of businesses are now offering alternatives to the traditional accommodation types and are branching out to offer new and quirky experiences. It’s great to see businesses innovating and adapting what they offer and with so many places to escape to in the region for a break, it makes sense to offer visitors something truly distinctive”.

The Quiet Site in Ullswater recently opened their Hobbit Holes, large underground living spaces which blend into the local scenery. Owner Daniel Holder, said: “With changing consumer expectations and more people wanting that ‘back to nature experience’ we have invested a lot into glamping over the last 10 years with the provision of the Hobbit Holes and Camping Pods. This could eventually make up around 40% of what we offer and with demand seemingly moving towards more alternative places to stay this could grow further within the next couple of years”

Just a few of the other sites on offer are Lanefoot Farm situated near the picturesque village of Braithwaite near Keswick, offering stays in their fully equipped shepherd huts or vintage caravan. Meanwhile, Wallace Lane Farm glamping cabins set in the Caldbeck countryside are the ideal retreat for small families looking to reconnect with nature. Park Cliffe Campsite in Windermere allows visitors an upgrade from a standard tent pitch to their wool insulated camping pods and Inside Out have two luxury, spacious yurts at Seatoller Farm Campsite situated in the beautiful Borrowdale Valley.

The survey also shows that Cumbria’s serviced accommodation – such as hotels, guest houses and B&Bs – has seen almost 500 new bed spaces since 2012. Self-catering accommodation continues to be the largest growth sector with an extra 3,300 bed spaces on the market in the same period.

If you’re looking for somewhere unique to stay in Cumbria, then why not visit http://www.golakes.co.ukfor some inspiration.

ENDS
Notes to Editors:

Images attached: The Quiet Site Camping Pod and The Quiet Site Hobbit Hole.

1. For more information, please contact Rebecca Walker at Cumbria Tourism Press Office on: 01539 825003 or email rwalker@cumbriatourism.org
2. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and supporting around 61,000 jobs.
3. For more information about visiting the Lake District, Cumbria, visit: http://www.golakes.co.uk.