As you may be aware, Cumbria is set to reap major benefits from a multi-million pound investment through the £350m Borderlands Inclusive Growth Deal, which includes a range of programmes and projects that will be developed and delivered over the coming years.
The ambition is for the ‘area’ to play a full part in the regional and wider UK economy and unlock the potential of the south of Scotland and north of England. The visitor economy is a key part of this and has been labelled ‘Destination Borderlands’.
Destination Borderlands aims to maximise the opportunities for growth in the tourism sector. Like Cumbria as a whole, the future growth and sustainability for many businesses north and east of the Cumbrian border is also heavily dependent upon the visitor economy. Cumbria Tourism are working closely with Carlisle City Council, who lead this strand, alongside the County Council and John Stephenson MP, the Government’s appointed lead for the Deal.
There is still much consideration and refining to be done but key projects this stage include See More Lake District and Hadrian’s Wall.
We will continue to work closely with the councils and other Cumbrian and wider partners to support and shape the initiative. Importantly we are keeping the partners closely involved in other projects we are leading or involved, in order to ensure the widest possible benefits for the visitor economy in Cumbria.
For further information on the Destination Borderlands and the Growth Deal in general please click HERE