AJ Lakes is a consultancy and training business specialising in Hospitality and Tourism, helping businesses to develop and grow. Whether you are looking for short or long-term assistance within your business, you will gain my expertise, knowledge and experience to move your business forward. My many talents include sales and marketing, standards, occupancy, cost control and revenue and if required I can use all of them to focus on boosting your profits. Being a natural problem-solver, I will bring a creative approach to your business ensuring best results are achieved. I am a super user for Guestline PMS and using operating knowledge and experience to establish best practice, knowledge and confidence in using the system across the team in each establishment.

I understand every business and every team is different and at times need extra help or clarity to ensure goals are not only met but are exceeded and maintained. I enjoy a challenge and whether you are a small business or a large organisation you will benefit from hiring AJ Lakes to inspire you to become the best that you can be.

As the needs of each business and team are unique, AJ Lakes can work with you on a one-off, project or retainer basis.
Cumbria Tourism members receive a 10% discount on services provided by AJ Lakes.


Alison Magee-Barker

07947 741528