Business survey to examine impact of cost of living crisis on tourism businesses

by | Feb 13, 2023 | News

Wasdale - Cumbria Tourism

Cumbria Tourism has launched a new business tracker” survey in collaboration with Lamont Pridmore accountancy firm, to gather information from Cumbria’s tourism operators on the challenges they are facing amid rising costs and ongoing recruitment challenges.

The in-depth, anonymous survey aims to better understand the key challenges faced by local businesses and provide first-hand, up-to-date evidence that Cumbria Tourism can use to make the county’s case with national politicians and decision-makers, including industry bodies such as UK Hospitality and The Tourism Alliance.

The survey covers a wide range of topics, including the energy crisis, inflation, recruitment issues, transport, staff housing and forward bookings for summer season. The results will provide a deeper insight into the experiences of individual operators and support concrete information to support lobbying at the highest levels of government.

Gill Haigh, Managing Director of Cumbria Tourism, comments “This research will enable us to dig down deeper into the experiences of individual operators and provide key decision-makers with concrete evidence. It only takes a few minutes to complete and every business that fills in the anonymous survey is helping us make a strong case to the Government.

“Tourism and hospitality play a crucial role in sustaining local employment and this data will be essential in advocating for increased support for Cumbria. It is imperative for tourism businesses to voice their concerns and make their presence known once again.”

Graham Lamont, Chief Executive, Lamont Pridmore adds “We are proud to support Cumbria Tourism’s Business Performance Survey.  It provides research based evidence to Government and national policy makers about the key issues affecting Cumbria’s tourism industry.  This evidence enables Cumbria Tourism and others to lobby for change and support.  It also helps professional service businesses, like ours, provide the services our clients need, and ensures that business owners have up to date information to help them make the right business decisions.” 

Tourism-related businesses of all shapes and sizes are being urged to complete the survey now