Campaigns

Delivering high impact, cost-effective marketing

Campaigns

Delivering high impact, cost-effective marketing

Campaigns

Delivering high impact, cost-effective marketing

Cumbria Tourism Marketing Campaigns

Cumbria Tourism has an award-winning reputation for delivering high-profile marketing campaigns to support tourism businesses and grow Cumbria’s visitor economy. The Lake District, Cumbria is world-renowned brand, but we know tourism is a fiercely competitive industry and our team works hard to promote our county as a sustainable, year-round destination.

Growing staying visitors, increasing the length of stays and increasing visitor spend are all integral to who we are as an organisation.

Cumbria Tourism’s marketing campaigns also encourage visitors to explore the whole of Cumbria, bringing economic benefits for all. In fact, our successful #ThePerfectPlaceToBe campaign was ‘highly commended’ at the Prolific North Marketing Awards for ‘attracting and dispersing’ visitors more evenly across the county as part of the post-pandemic recovery.

#ThePerfectPlaceToBe is just one of Cumbria Tourism’s recent award-winning campaigns:

Flying the Flag for Cumbria Award Winner

in-Cumbria Business Awards 2023

Best Response to Change Award Winner


Prolific North Marketing Awards 2023

Best Organic Social Media Campaign Award Winner


Simpleview Europe Awards 2023

Destination Management Organisation of the Year (finalist)

UKinbound Awards for Excellence 2022

Best not-for-profit campaign (Welcome Back to High Streets, finalist)

Prolific North Marketing Awards 2022

Best tourism and leisure campaign (Welcome Back to High Streets, finalist)

Prolific North Marketing Awards 2022

Best integrated campaign (#ThePerfectPlaceToBe, highly commended)

Prolific North Marketing Awards 2021

Our marketing and destination PR activity is insight-led, building on a rich pool of in-depth research about our key visitor markets and travel behaviours, along with wider analysis of economic value and business performance.

Cumbria Tourism also draws on the knowledge, expertise and ongoing support of businesses and partner organisations to help deliver impactful, cost-effective campaigns.

We are proud to have this fantastic support from Cumbria’s tourism industry to collectively promote our unique destination. Join us as a member and find out more about the marketing opportunities available to help promote both your business and the wider destination.

Winter Campaign

Inspiring visits, generating forward bookings and building consumer confidence during the winter months.

Destination Hawkshead

The Cumbria Tourism team is proud to have been commissioned by Hawkshead Parish Council to work alongside local businesses and partner organisations to promote the tourism offer in and around Hawkshead.

Dark Skies

Helping tourism businesses make the most of a meteoric increase in dark skies tourism.

CCR200

Inspiring motorhome and campervan owners to explore and protect our world-class landscape.

Recruitment and Skills

Inspiring people about rewarding new careers in Cumbria’s tourism and hospitality industry.

International & Travel Trade

Targeting strategic visitor markets and rebuilding post-pandemic confidence in international travel.

Accessible Cumbria

Helping tourism businesses promote access for all

Get In Touch

Contact the team at campaigns@cumbriatourism.org to discuss how you could benefit from Cumbria Tourism’s marketing campaigns.