Cumbria Tourism Marketing Campaigns

Cumbria Tourism has an award-winning reputation for delivering high-profile marketing campaigns to support tourism businesses and grow Cumbria’s visitor economy. The Lake District, Cumbria is world-renowned brand, but we know tourism is a fiercely competitive industry and our team works hard to promote our county as a sustainable, year-round destination.

Growing staying visitors, increasing the length of stays and increasing visitor spend are all integral to who we are as an organisation.

Cumbria Tourism’s marketing campaigns also encourage visitors to explore the whole of Cumbria, bringing economic benefits for all. In fact, our successful #ThePerfectPlaceToBe campaign was ‘highly commended’ at the Prolific North Marketing Awards for ‘attracting and dispersing’ visitors more evenly across the county as part of the post-pandemic recovery.

#ThePerfectPlaceToBe is just one of Cumbria Tourism’s recent award-winning campaigns:

Our marketing and destination PR activity is insight-led, building on a rich pool of in-depth research about our key visitor markets and travel behaviours, along with wider analysis of economic value and business performance.

Cumbria Tourism also draws on the knowledge, expertise and ongoing support of businesses and partner organisations to help deliver impactful, cost-effective campaigns.

We are proud to have this fantastic support from Cumbria’s tourism industry to collectively promote our unique destination. Join us as a member and find out more about the marketing opportunities available to help promote both your business and the wider destination.

Get In Touch

Contact the team at campaigns@cumbriatourism.org to discuss how you could benefit from Cumbria Tourism’s marketing campaigns.