Cumbria Tourism backs new national campaign to help boost visitors

Cumbria Tourism, the county’s official destination organisation, is throwing its weight behind a new tourism campaign which is celebrating amazing ‘moments’ in the run up to May half-term and the summer holiday season.

Spectacular Wastwater and fell running will feature in the four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, which is being launched today by the national tourism body VisitEngland.

The campaign will also encourage people to share images of their own amazing holiday moments in the county using the hashtag #OMGB across social media. With new and upcoming experiences like the Lingholm estate’s new café and walled garden on Derwentwater, a new 20 mile circular walk around Ullswater and a £1.2m extension to Whitehaven’s Beacon Museum – as well as the new Rock on Windermere festival – there will be even more memorable occasions than usual to capture over the next couple of months.

Cumbria Tourism works closely with VisitEngland and this latest marketing drive builds on the constant work being done to help inspire people to enjoy the Lake District, Cumbria. More than 2,400 members fund Cumbria Tourism’s collaborative marketing work, including compiling content for websites and social media campaigns, hosting visits by travel journalists and gathering research evidence to help make the case for greater Government investment.

This summer, Cumbria Tourism will be unveiling a new-look which hosts businesses from all parts of Cumbria. The website already attracts more than 3 million unique visitors annually and this revamped, fully mobile responsive version will host everything people need to plan a visit the Lake District, Cumbria – including booking accommodation and attractions.

At the same time, VisitEngland is actively helping Cumbria Tourism to target coach tour and group travel operators. In recent weeks Cumbria Tourism has welcomed national journalists from titles including the Daily Telegraph, Daily Express, Sunday Mirror and the Press Association to the county. The team is also working with an array of local tourism businesses to make the most of landmark anniversaries – such as the 150th anniversary of Beatrix Potter’s birth – to help bring more visitors to the county.

Ian Stephens, Managing Director of Cumbria Tourism, says, “Tourism contributes more than £2.6 billion to the local economy and we are working closely in conjunction with government bodies such as VisitEngland to ensure that Cumbria’s destinations continue to get their voices heard on the national stage. This latest national campaign to encourage people to holiday at home is a welcome boost as we look forward to a packed calendar of events, including the showpiece Keswick Mountain Festival over the next few days.

Full event listings can be seen on


Notes to Editors:

1. For more information, please contact Cumbria Tourism Press Office on: 01539 825019 or email

2. Images attached:
– Wastwater Landscape – #OMGB Home of Amazing Moments

3. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and supporting around 61,000 jobs.

4. For more information about visiting the Lake District, Cumbria, visit:

5. To find out more about the work of Cumbria Tourism, visit

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