Coastal programme
Cumbria Tourism’s dedicated West Cumbria office in Whitehaven is the base for a five-year programme to support business, strengthen the area’s visitor economy and showcase unique coastal, cultural and heritage assets.
It’s all about enhancing the overall attractiveness of coastal areas within the Cumberland Council area as a place for people to live, work, visit and invest.
The long-term aim is to build a stronger, more sustainable visitor economy with tourism developing as a thriving, year-round sector. That means we are focusing on skills outreach and recruitment, as well as business support and promotion through the continued development of the Cumbria Coastal Route (CCR).
Cumbria Tourism’s coastal programme is anchored by a formal multi-agency partnership between Cumbria Tourism and Sellafield’s Decommissioning Nuclear Waste Partnership (DNWP) framework.
Coming soon:
If you’re a coastal tourism business based around Barrow, Ulverston or Morecambe Bay (Westmorland and Furness Council area), you can get involved too!
To register your interest and talk to the team about maximising the benefits of the Cumbria Coastal Route (CCR), email the team now: ccr@cumbriatourism.org