Cumbria Coastal Route
The Cumbria Coastal Route (CCR) is the basis of Cumbria Tourism’s coastal marketing and PR activity to attract visitors to less-visited coastal areas throughout the year. It invites visitors to discover everything the Cumbria Coast has to offer, encouraging them to stay longer, explore more and support our communities, businesses and jobs.
Developing the Cumbria Coastal Route (CCR) into a multi-user, sustainable, active travel route is a key action in the county’s collective Destination Management Plan (DMP). That includes train-hopping, cycling, walking, horse riding, camping and more.
Businesses in coastal Cumberland Council areas: how to get involved:
A range of practical support and resources are available to help you increase footfall, expand into new markets and benefit from this exciting opportunity.
The best way to start is to check out the website, share with your customers and follow the CCR on Instagram and Facebook.
Get more for your business by becoming a CCR Champion:
- Be part of a network of participating businesses and organisations with in-person and digital channels for sharing ideas, information and opportunities to collaborate
- Access to the CCR Resource Hub (via a unique login), including a marketing toolkit, photo library and branding assets to use in your own promotions.
- A digital ‘CCR Champions’ badge your website and door sticker.
- Access to discounted business support and training.
- Regular updates from the CCR team.
- Opportunities to get involved in paid digital and print promotions.
- A programme of events, training and support to help get you ‘CCR ready’.
To become a CCR Champion, you’ll need to attend one of our regular CCR Workshops:
Whether you’re in food & drink, accommodation, retail or attractions and experiences, join us for one of our interactive workshops for top tips on getting involved:
Tuesday 6 October (10am-midday), at the Bus Station, Whitehaven – Book here
Thursday 8 October (10am-midday), at the Captain Nelson Tavern, Maryport – Book here
Cumbria Tourism members also receive:
CT’s Coastal Programme in this area is funded through Sellafield’s Decommissioning Waste Partnership (DNWP)
Contact us
For more information and details of our Coastal membership offer, contact ccr@cumbriatourism.org