Food & Drink in Cumberland

Food & Drink in Cumberland

Cumbria Tourism is delighted to have secured UK Government Shared Prosperity Funding from Cumberland Council and working with their tourism team will be running a three-month pilot campaign showcasing Cumberland’s food and drink businesses – from small producers, family run cafes and fish and chip shops, through to fine dining restaurants, breweries and distilleries. The key aim of the programme is to stimulate growth and innovation across Cumberland’s diverse food and drink sector.

The campaign will include a strong B2B element providing business support including a range of training workshops, a new resource hub to help the sector and identifying opportunities for business to source locally. We’re also on the lookout for case studies of local businesses demonstrating best practices in sustainability and innovation.

A multimedia marketing and PR campaign will help to inspire and encourage more foodie visitors to the area, highlighting what makes Cumberland a great place for food and drink. It will be targeting a combination of local audiences, visitors with friends and family locally, along with domestic audiences within a 1½ – 2 hour drive time of Cumberland. A primary focus will be to encourage sustainable and active travel – visiting by bus, rail, on foot, by bike and combining a love of local cuisine and enjoyment of the natural surroundings.

How can I get involved?

If you are a food and drink business operating in the Cumberland area, you can help us understand more about what businesses need, and how we can make the campaign as effective as possible, by filling out this short survey. At the end of the survey you will have the opportunity to express your interest in finding out more.

The campaign is free to join for any food and drink related business in the Cumberland Council area and there will be a variety of ways in which you can get involved.

We are particularly looking for businesses with a unique story to tell. Do you work closely with local suppliers or excel in customer service? Are you running a food event? Perhaps you have launched a new product, appointed a new chef or are doing things in a new or revolutionary way? Or is what you do day-to-day simply really good or at the heart of the local community? Is your business particularly focused on seasonality and sustainability?  Do you give a discount for people who arrive by sustainable means of travel?

These are just some of the campaign hooks which this pilot programmes wishes to identify.

Visit this page in the coming weeks to keep up to date and access the resource hub. If you have any questions, or would like more information about getting involved, please contact Alison Hilton at ahilton@cumbriatourism.org

The Cumberland Food & Drink programme is funded by the UK Government through the UK Shared Prosperity Fund and is supported by Cumberland Council and Sellafield.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus