Inspiring Itineraries

In 2024, Cumbria Tourism worked with Cumberland Council to produce a series of almost 35 itineraries to help inspire three key audiences to explore Carlisle, The Western Lake District and Coast.

Aimed at consumer markets, the travel trade (group travel) and the media, the project was developed with support from the UK Government’s Shared Prosperity Fund (SPF).

With accessibility and sustainable transport options in mind, the itineraries were shaped using first-hand research from local businesses across the area to help enhance people’s understanding of what’s available and ultimately, to create a better visitor experience.

They include a variety of themes and range from one day trips to longer, multi-day visits which encourage target audiences to explore hidden gems, dwell longer, stay overnight and visit at different times of year – helping to extend the traditional holiday season.

All the itineraries are available for businesses to download below. Whether you would like to print them, add to your own website or simply use for reference, you are welcome to share with your guests/customers:

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus