Let's Go Culture

in Westmorland & Furness.
Wordsworth Grasmere

Let's Go Culture

in Westmorland & Furness.
Brewery Arts, Kendal

Let's Go Culture

in Westmorland & Furness.
The Ruskin Museum, Coniston

Let's Go Culture

in Westmorland & Furness.
Brantwood, Coniston – The home of John Ruskin.

Let's Go Culture

in Westmorland & Furness.
Laurel & Hardy Statue outside The Coro, Ulverston.

Let’s Go Culture in Westmorland & Furness

Helping businesses maximise world-class cultural assets.

Cumbria Tourism is delivering a high-profile marketing and promotional campaign to showcase world-class cultural attractions in Westmorland and Furness, thanks to £175,908 from the UK Government through the UK Shared Prosperity Fund.

The campaign will run through to March 2025 and aims to increase visitor numbers and engagement, raising the profile of Westmorland and Furness as an outstanding cultural destination and helping to kickstart year-round tourism.

If you operate an arts, heritage or culture venue or attraction, or are running a cultural event, in the Westmorland and Furness region and would like to be involved in the Let’s Go Culture campaign, please email ashaw@cumbriatourism.org

Why is cultural tourism important?

According to VisitBritain research, visiting museums, art galleries, castles and historic houses are all within the top seven activities undertaken by international visitors. The UK also ranks 3rd for culture out of 60 nations in The Anholt-Ipsos Nation Brands Index 2022, underlining its importance for attracting overseas markets.

Arts, entertainment and recreation in Westmorland & Furness directly employs around 1500 people and indirectly supports thousands of other jobs in the district (Source: Cumbria Observatory).

The Cumbria Visitor Survey showed that 19% of people visiting Cumbria went to an art gallery, artistic/cultural exhibit or museum (rising to 27% of staying visitors and 35% of first-time visitors). 4% also watched performing arts – this figure is 5% in Westmorland & Furness.

Cultural assets create a strong sense of place, not only adding economic value but bringing positive social impacts around health, wellbeing and community too

The tourism industry and culture sector can work hand-in-hand to create memorable visitor experiences which encourage people to return again and again.

A dedicated Let’s Go Culture page on our visitor-facing website www.visitlakedistrict.com is helping inspire both residents and visitors around the Westmorland and Furness cultural offer.  You can also use this content to weave into your own marketing materials.


Top Tips to Attract Cultural Tourists 

  1. Create awareness of ‘things to do’ and unique experiences by posting about cultural attractions and events on your social media feeds, and share content from facebook.com/LakeDistrictCumbria
  2. Have a ‘things to do’ page on your website and include hyperlinks to local attractions.
  3. Use good quality imagery on social and websites. Cumbria Tourism members can download imagery from our Media Library free of charge.
  4. If local attractions have a ‘where to stay’ (accommodation) page, ask them to link to your property. Reciprocal links can help your SEO rankings.
  5. To attract the attention of people motivated to visit by culture, include a ‘places to visit’ or ‘events’ section in your e-newsletters.
  6. Download our cultural itineraries below and add them to room folders, or hand them out to guests who ask for ideas on places to visit and things to do.
  7. Appeal to ‘warm contacts’ by advertising in Cumbria Tourism’s culture and heritage e-newsletter.
  8. Contact your local attractions and discuss joint promotions. For example, it might be possible to have an arrangement on ticketing that then allows you to run special offer, such as a theatre break.
  9. Increase the knowledge of your front-of-house staff by attending familiarisation visits arranged by Cumbria Tourism or contact attractions direct to arrange a date for your team to visit. Many attractions are happy to offer this service free of charge.
  10. From exhibitions celebrating iconic cultural figures of the past to contemporary arts events, Westmorland and Furness has everything to keep your guests entertained. Keep up-to-date with events here

We’ve also put together a series of itineraries promoting ideas for cultural days out across the area, to give your guests and visitors suggestions on things to do.

Video spotlight

Let us introduce you to some of the wonderful venues featured in the Let’s Go Culture project.

View and Download the leaflet

View the leaflet below and if you want to download a pdf copy, just click the download link in the top left-hand corner.

View and Download Cultural Itineraries

Help plan your perfect days out with our cultural itineraries.