As tourism operators continue to face a unique set of challenges with a wide range of rising costs, Cumbria Tourism’s winter marketing campaign, which runs from October to March, focuses on targeting key audiences to create powerful and resonating reasons to book winter breaks, to stay longer, visit more and ultimately increase spend.
The local resident market and visiting friends/family are key to the campaign and a major theme is ‘days out on your doorstep’, aimed at in-county residents and those within a 1-2 hour drivetime of Cumbria.
We focus on monthly themes, supported by online content and social media activity for our members to link to. The 2023 – 24 campaign themes are:
Oct 2023: Cumbrian Attractions
Nov 2023: Food & Drink
Dec 2023: Festive Fun
Jan 2024: Health & wellbeing
Feb 2024: Romance & Weddings
Mar 2024: Outdoor & Adventure
How businesses can get involved
To help you promote #ThePerfectPlaceToBe during winter, we put together a toolkit of resources and content you can incorporate in your own marketing too.
Access Campaign Imagery
A suite of new branded images have been produced and Cumbria Tourism members can also use these across their own marketing channels. Download high resolution images from our Media Library…
Please note the campaign images must be used intact and should not be edited in any way from their original format.
If you have any suitable high-resolution images that you have permission to use, then let us know and we would be happy to mock these up using the campaign branding.
We have put together a series of itineraries promoting ideas for days out across Cumbria, as well as a brand-new ‘what’s on’ programme you can use in your own marketing to give your guests and visitors suggestions on things to do.
View and download the itineraries from the ‘Winter Campaign’ gallery under the ‘Member Resources’ Section of our Media Library.
We will continue to update the itineraries during the campaign so if you have seasonal packages or events we can help to highlight, contact us at: email@example.com
Upload your events for free
As a Cumbria Tourism member, take advantage of the ability to upload an unlimited number of events for free.
Our ‘what’s on’ section is one of the most visited areas of www.visitlakedistrict.com, with our research showing it’s a highly trusted resource for visitors.
It’s easy to do using a simple online form and is another quick way of profiling what’s happening and encouraging people to plan ahead.
Make MyCumbria work for your business
Worried about occupancy levels and want to give your accommodation an extra boost? You may not have considered our residents-only MyCumbria card scheme before, but providing a special offer for this audience is a great way to entice potential customers to book. MyCumbria’s marketing channels are also a great free promotional tool.
Contact Ben Melling: BMelling@cumbriatourism.org
Make your exclusive online listings stand out
Are your images and content up-to-date on visitlakedistrict.com?
We recommend your listing contains 200-300 words to describe what makes your business special. Your membership includes up to 20 photos per listing, which is an excellent opportunity to really show you off at your best.
Adding your social media, TripAdvisor, updated awards and opening times also helps visitors find out the most up-to-date information about your business.
Share your news
We’re working with a wide range of national media to ensure we amplify our messaging and gain maximum exposure and reach over the crucial winter period. By continuing to share your latest news and developments, you give us the best chance of attracting interest from high-profile journalists, broadcasters and influencers. Other newsworthy stories may include:
- What’s new for 2024
- New tours / trails / bookable packages
- New developments, openings and launches
Meanwhile, we are also speaking to a variety of quality out-of-county journalists and influencers about potential press trips. So please keep telling us about your press trip availability. Contact firstname.lastname@example.org
Become a Campaign Partner
There are a range of campaign partnership marketing packages available to really help you promote your business through our Winter Campaign. Packages can be tailored to your requirements.