Year of the Coast 2023

Showcasing the epic Cumbrian coastline

Year of the Coast 2023

Get involved in Year of the Coast 2023, a new awareness campaign showcasing the very best of our coastal assets to inspire more visitors to love, visit and protect our coastline!

Cumbria Tourism is working with the National Coastal Tourism Academy (NCTA) and England’s Coast – along with other destinations – to create a year-long calendar of events and activities to shine a spotlight on our coastal heritage and give visitors a chance to discover new, less-explored areas.

From Morecambe Bay to the Scottish Borders, we will be highlighting festivals, sports events, food markets, art trails, sustainable experiences, volunteering opportunities and much more. All aimed at encouraging visitors to explore more than 120 miles of Cumbria’s epic coastline.

There will also be a range of new sample itineraries, telling stories of coastal life through blogs, articles and imagery, and encouraging the public to share their experiences at the coast in real-time on social media.

How businesses can get involved:

Download the National Year of the Coast Toolkit

Branded marketing for use on social media, websites, newsletters and blogs.

Upload your Events to

Upload your events for free
on our visitor facing website

Share With The CT Campaigns Team

Share your experiences, upcoming news, product launches or examples of innovation

The Cumbria Tourism team is also on the lookout for:

  • Sustainable, eco-friendly and volunteer themed experiences, products and packages
  • Quirky coastal accommodation
  • Watersports
  • Train itineraries (and alternative travel) along sections of the coast
  • Foodie hotspots along the coast
  • New and aligned experiences along the coast
  • Coastal festivals.

Don’t forget, Cumbria Tourism members have complimentary access to our Media Library containing a wide variety of beautiful images of Cumbria’s coastline. If you need help getting set up, email


Join us in promoting Year of the Coast 2023 and let’s make it the biggest celebration of the coast ever!

Cumbria Year of the Coast 2023