It’s full steam ahead at Cumbria Tourism with our international marketing activity this January.

As part of the UK Government’s £40 million Discover England Fund, we are leading the ‘Northern World Heritage Collection’ to target US and Irish markets.  Shaping itinerary development and new commissioned photography across the six World Heritage Sites are currently top of the agenda.

As part of this work, the Cumbria Tourism team will be heading out to meet potential visitors at Holiday World Dublin at the end of the month. Not only will we be representing the county, but we’ll also be sharing our new Food & Drink Guide alongside the official 2019 Holiday Guide (which will be hot off the press in the coming days!)

At the same time, we’re working closely with Marketing Manchester to target the Indian market. Recent meetings with around 30 trade buyers resulted in some great leads, so we are currently following these up and developing the next stage of the campaign following the launch of new regular flights from Mumbai to Manchester before Christmas.

The rest of our Discover England Fund projects are also moving along quickly. We’ve just held workshops in Appleby, Alston, Carlisle and Langdale – all aimed at helping businesses work effectively with the travel trade and develop packages which resonate with target audiences. If you couldn’t attend a workshop but would like more details, please let us know!

Did you know Wednesday 23 January is officially ‘Cumbria Day’?

Following on from the success of previous years, there will be a special event at the Houses of Parliament featuring our local MPs, businesses and other key organisations. It’s all about showcasing the best the county has to offer to Parliamentarians and key influencers.

It’s also our chance as a county to highlight everything that’s special about Cumbria and get the hashtag #CumbriaDay trending. We are currently finalising our plans to give the county an extra-special marketing push and the more businesses that get involved the more we can show the rest of the country (and the world) just how special Cumbria is.

Don’t forget to put the date in your diary and keep an eye on our corporate social media channels over the next couple of weeks for some ideas and inspiration to help mark the big day!

The last month has been an important period for influencing and lobbying policy to support the county’s visitor economy.

Before Christmas the government announced plans to enter into an official negotiation with the tourism industry for a ‘Tourism Sector Deal’, aimed at increasing productivity and driving economic growth.

Described as a game-changer, the plans would officially recognise tourism as a globally competitive ‘industry of the future’ and put it at the top of the Government’s national policy agenda.

Cumbria Tourism has continued its lobbying, to support the deal and the advantages it can bring to the county’s visitor economy. which has included representations in the House of Lords.

Most recently this has included hosting a fact finding mission by Visit Britain policy officers and, later this month, Cumbria Tourism will host DCMS officials. It is tremendously important that the Tourism Sector Deal moves forward and as the Destination Management Organisation for the Lake District, Cumbria, we will ensure the county is kept at the forefront of discussions in the coming weeks and months, and do all we can to support VisitEngland and VisitBritain to secure this opportunity.

Cumbria Tourism has thrown its weight behind growing calls for the Government to rethink the proposed route for new high-speed HS2 rail services, which are currently not scheduled to stop in Cumbria and responded to the Glover Report on the future of National Parks and AONBs.

Finally, Cumbria Tourism has been at the top table inputting and influencing Cumbria’s emerging Local Industrial Strategy (LIS) which is in response to the Government’s Industrial Strategy White Paper. The LIS will set out the strategic economic development priorities for Cumbria for the next 10 years.

We are pleased with the recognition and positioning the visitor economy has received in the draft document which is due to be finalised this month. You can view the draft HERE.

Tourism Business Workshops

Know your Geopark

Five fortnightly workshops giving a background to the geological, natural and cultural heritage of the North Pennines, an Area of Outstanding Natural Beauty and UNESCO Global Geopark.

Sessions will be run by the North Pennines AONB Partnership with help from other experts. The aim is to give local businesses the tools to help visitors better engage with and enjoy the North Pennines, and what being in a Geopark can do for you. The sessions will include a mixture of talks, discussions, getting hands on and getting out and about, and of course meeting others working in the tourism sector. Sessions are FREE, run from 11am to 3pm on the dates listed below, and lunch is provided.


Week 1 – Introduction to the Geopark and its Geology

16th January 2019

Location: Barrington Hall, St John’s Chapel

Highlights: Input from Dr Stuart Jones, Durham University


Week 2 – Cultural Heritage – History and Archaeology in the North Pennines

30th January 2019

Location: Strathmore Arms, Holwick

Highlights: Dig deeper into human stories past and present


Week 3 – Exploring Geology and Waterfalls

13th February 2019

Location: Bowlees Visitor Centre, Teesdale

Highlights: Getting out and about to see familiar features in a new way


Week 4 – Mining in the North Pennines

27th February 2019

Location: Killhope Lead Mining Museum

Highlights: Overground and underground tour to discover the visitor experience


Week 5 – Natural Heritage – Wildlife and Dark Skies

13th March 2019

Location: Old Schoolhouse, Allenheads

Highlights: Find out more about our distinctive wildlife and visit the North Pennines Observatory


Booking essential. Book online at

For more information please email or call 01388 528801


Culture is an important part of our tourism strategy and is one of the three key themes we promote as a reason to visit the Lake District, Cumbria.  We’re committed to helping profile and support the richly diverse cultural scene in the county and 2019 is set to be an exciting year.

One highlight will be a major programme of events celebrating the 200th Anniversary of John Ruskin – a leading Victorian art-critic, prominent social thinker and philanthropist.  Key events to highlight to visitors include: Ruskin, Turner & the Storm Cloud (12 July -5 Oct) at Abbot Hall Art Gallery and Treasure from Dust: the geology of John Ruskin (8 Aug –11 Nov) at Brantwood.

The opening of a major new cultural attraction Windermere Jetty: Museum of Steam & Stories in Spring 2019 is also expected to generate massive interest from people heading to the Lakes. Watch this space for more details!

The Lake District Wedding Fair will launch for the first time in 2019, showcasing the best venues and suppliers Cumbria has to offer.

Couples looking to marry in the county will be able to find all they need in one place over the two-day event, that takes place on the 23rd & 24th of February 2019.

Working in partnership with Cumbria Tourism, the show is an excellent opportunity for many businesses to further market themselves and the county.
Everything from venue exhibitors and live entertainment, to catering, cars, hair and makeup, the show promises to be a weekend to remember.

To get involved please visit for more details.

What happens if I overlook the importance of tax planning?

In today’s world of increasing entrepreneurial success and ever-changing tax legislation, businesses and individuals need to think very carefully about tax planning and take advantage of the many tax saving opportunities available by seeking specialist tax planning advice.

The importance of tax planning for businesses

For those running a business, the amount of tax paid will always be directly linked to the amount of net profit you have earned. Effective tax planning is absolutely vital to ensure that your business is running tax efficiently and ultimately successfully, in the long-term.

In many cases, it is possible to achieve tax savings by:

  • Establishing the right business structure.
  • Maximising the allowances on qualifying capital expenditure.
  • Maximising the deductions for allowable expenditure.
  • Ensuring that any withdrawals from the business are made in the most tax-efficient way.
  • Structuring shareholdings and borrowings correctly.

The importance of tax planning for individuals

Effective tax planning is equally important for individuals to take advantage of the allowances and tax saving opportunities available. It is possible to save money on personal taxes by:

  • Maximising the benefits of your, and your spouse or civil partner’s, personal allowances and basic rate bands.
  • Making best use of your tax-free benefits and salary sacrifice schemes.
  • Owning the most tax-efficient motor vehicle for you and your family.
  • Keeping on top of appropriate pension contributions for you and your family.
  • Making the most of tax-efficient borrowings and interest relief.

At Lamont Pridmore, our tax specialists will work closely with you so you can consider the tax implications of every important decision before it is taken.  Our approach has nothing to do with tax avoidance, instead it is just good housekeeping to ensure that you can legally claim the allowances and reliefs that you are entitled to.


We will also undertake an annual tax planning review 3 months before your financial year end and again 3 months before the 5th April each year, to ensure that you keep your business and personal tax liabilities to a minimum.


To find out more about our Tax Planning and Tax Saving Service WATCH our short video.


Need advice?

If your last tax bill was a shock to the system, it’s time to start thinking about how you can reduce your next one today.

At Lamont Pridmore, our tax specialists have a proven track record of helping businesses and individuals in the tourism and hospitality sector to minimise their tax bills and, in some cases, we might even be able to reduce your tax liabilities to nil. Get in touch today to find out how we can help by calling 0800 234 6978 or email

The Cumbria Tourism team last week headed to World Travel Market – widely regarded as the world’s leading travel event for the travel industry.

This was another great opportunity to forge one-to-one relationships with a range of tour operators and tourism specialists, as well as gathering information about the latest travel trends and market insights from both the UK and overseas.

High-profile events like World Travel Market are all about convincing operators that the Lake District, Cumbria, is a ‘must see’ destination, says Cumbria Tourism’s Sales and Marketing Manager, Sue Clarke. “Strengthening relationships with influential contacts is vital for supporting the future growth and prosperity of our members and their businesses.”

World Travel Market is just the latest in the series of major travel trade events we have been attending this autumn to promote the Lake District, Cumbria.

Other recent events included VisitBritain’s annual International Business Exchange (better known as ‘VIBE’) and the Group Travel and Leisure Show at Birmingham’s NEC, where we represented tourism businesses in partnership with Northern Print Distribution (NPD).  Working alongside Associated British Ports (ABP) Barrow, key CT staff also attended Seatrade Cruise Med in Portugal to help stimulate awareness of Barrow as a visitor gateway to the county as a whole.

Work is currently underway to secure a series of national press trips to support Cumbria Tourism’s #theplacetobe winter campaign. Our PR team has already confirmed visits with high circulation titles such as The Daily Express and The Sun, with a series of other trips in the pipeline across the county.

Other recent coverage generated by the team includes a series of reviews in Telegraph Travel, including one of our CT Award winners Lindeth Fell. We also assisted with a ‘Good Walk for The Times’ focusing on Ennerdale and are looking forward to a series of features in Country Walking magazine.

Internationally, we’ve been working on a series of overseas press trips alongside VisitBritain (VB) offices from across the globe, ranging from the USA and Australia to Brazil, Canada and Russia.

In the run-up to the launch of the new flights from Mumbai to Manchester, our PR team linked up with VB and a range of CT members to help host two influencers from the Indian sub-continent. Meanwhile, a large-scale press trip featured a group of seven travel and lifestyle journalists from Germany, Austria and Switzerland on a ‘Best of the Lakes’ themed visit.

To complement this activity, the PR team recently attended a media event with national journalists in central London. We also met directly with VisitBritain PR colleagues from across the globe, to boost their knowledge of Cumbria’s tourism offer and to help highlight the big stories for 2019.