The OVO Tour of Britain returns to Cumbria on the 10th of September, with the fourth stage beginning in Gateshead and ending in Kendal. With the eyes of cycling enthusiasts on the county this is a fantastic opportunity to showcase your business as cycle friendly to those looking to book their next stay. The links below are packed with useful information and advice on the tour to help you make the most of this opportunity.

OVO Tour of Britain Website

Print-ready files of stage poster available to download

Cumbria and the Lake District Cycle Tourism Toolkit

You can also get involved with the 2019 OVO Tour of Britain Land Art Competition on their website – learn more about the 2018 competition HERE.


Road Closures

There will be rolling road closures between 12:00pm and 14:00pm in the area, please see details below or contact Cumbria County Council for futher information.

A683 Rawthey Bridge, near Kirkby Stephen – From its junction with the U3416 Rawthey Bridge extending in a north easterly direction for approx. 10.2km to its junction with the A685.

A685, Kirkby Stephen – from its junction with the A683 extending in a north easterly direction for approx. 4.1km to its junction with the B6259 Appleby Road.

B6259 Appleby Road, Kirkby Stephen – from its junction with the A685 extending in an overall northerly direction for approx. 4.5km to its junction with the C3077, Musgrave Lane

C3077, Musgrave Lane, Great Musgrave – from its junction with the B6259 extending in a north easterly direction for approx. 3.6km to its junction with the B6276, High Street, Brough.

B6276, High Street, Brough – from its junction with the C3077 extending in a north easterly direction for approx. 7.5km.

The VisitEngland Annual Survey to visitor attractions ,  the list of most-visited attractions collated by the national tourism body, has been released with Cumbria’s very own Windermere Lake Cruises once again making the top 10 paid-for list with an outstanding 1.63 million visitors last year!

The popularity of the county’s attractions, both paid and free are also highlighted in the North West top 20, which boasts experiences from all across Cumbria and further highlights the popularity of our tourism industry.

Most visited paid attractions – North West 2018
2. Windermere Lake Cruises, Bowness
4. Ullswater Steamers
11. Ravenglass & Eskdale Railway Co Ltd
13. The World of Beatrix Potter
15. Carlisle Castle
18. Sizergh Castle
19. Hill Top
20. Lakeland Motor Museum

Most visited free attractions – North West 2018
19. Carlisle Cathedral


Congratulations to all our attractions across the county – every one contributes to the visitor experience and our £3billion industry.

Learn More

Great news for Cumbria!

In total, 17 sights and experiences in Cumbria feature in the Lonely Planet’s top 500 unmissable experiences and hidden gems across Great Britain, Northern Ireland and the Channel Islands for the first time in the ultimate UK travel hitlist. The list of attractions and below demonstrates the power of arts and culture in Cumbria to attract visitors, making our region one of the leading rural cultural destinations in the UK.


Full list of entries in Cumbria by rank:

5: Hadrian’s Wall, Cumbria and the North East

9: Find poetry on the shores of Lake Windermere

40: Explore England’s rooftop in the Lake District

134: Snake your way through the Honister Pass for glorious views

178: Hop, swing or jump into the cool pool waters of Eskdale

180: Relive the age of steam in miniature on La’al Ratty

191: Recreate Swallows and Amazons on Derwent Water

237: Bike or hike – or swing – through Grizedale Forest

243: Brave the Iron Way at Honister Slate Mine and Via Ferrata

285: Find poetry at the Wordsworth Museum, Grasmere

286: Find your inner Flopsy at Hill Top, Lake District

304: Sharpen your wits at the Derwent Pencil Museum, Keswick

310: Sample authentic gingerbread from Sarah Nelson’s Shop

343: Go on a haute cuisine journey in Cumbria’s Cartmel

358: Travel back in time aboard the Steam Yacht Gondola on Coniston Water

412: Get happily lost in the topiary gardens of Levens Hall

450: Visit the Arts and Crafts bounty that is Blackwell House

492: Get medieval in Carlisle Castle

The Lake District, Cumbria Holiday Guide

Featuring inspiring editorial and imagery, the official Lake District, Cumbria Holiday Guide is a highly comprehensive tourism guide and the only brochure to cover the whole of the county.

A reference on everything from places to stay, and where to eat, to heritage, culture and outdoor adventure; the guide informs and inspires on spontaneous day trips, well planned holidays, and memorable experiences. We print 120,000 copies of the guide distributed nationwide and on request overseas.

 Please see the 2020 advertising rates below. We are offering special early bird rates for bookings made and adverts supplied up until 31st August.

  •  1/8 page £315+VAT, early bird rate £300+VAT
  • 1/4 page £630+VAT, early bird rate £600+VAT
  • 1/2 page £1,260+VAT, early bird rate £1,200+VAT
  • Full page £2,100+VAT, early bird rate £2,000+VAT
  • Outside Back Cover – please enquire for rates


Attractions Guide
The largest distribution of any guide in Cumbria (420,000 copies), the Attractions Guide is a user friendly, pocket size display of the best ways to experience this world class destination. Filled with top attractions, on outdoor adventure, and indoor workshops, to museums and galleries, or castles and wildlife, this guide is a wonderful opportunity to promote your business.

Available in 6 languages (English, Chinese, Japanese, German, Spanish and French), it will leave any reader, domestic or international, eager and enthusiastic for their time in the county. The guide also plots each attraction on the included map, making it as easy as possible for the user to find and enjoy their great day out.

Please note, limited space available and always filled on a first come first served basis.

 Please see the 2020 advertising rates below.

  •  Single space advert £899+VAT
  • Double space advert £1,798+VAT
  • Triple/panel space advert £2,697+VAT


Food & Drink Guide

This guide showcases all the best that the county has to offer in the food and drink sector. Distributed across the county, and on-route, the 30,000 printed copies will focus on the best, showcasing a fantastic range of award-winning pubs and breweries, cafés and tearooms, to retailers and artisan producers.

Whether it’s a light lunch, or Michelin star restaurant, the food and drink guide will have all the answers to our reader’s question on where and what to try. Content also includes a full calendar of Foodie Events, interviews, award winners, and general tourist information to help readers find their food.

The guide has a targeted distribution, largely across the county and main routes in and is available to view and download from our award-winning website Golakes.

 Please see the 2019/2020 advertising rates below.

  •  1/4 page £260+VAT
  • 1/2 page £515+VAT
  • Full page £924+VAT
  • Outside Back Cover SOLD






Are you interested in showcasing your business to key decision makers across Cumbria’s tourism and hospitlaity industry?

We can offer unique sponsorship opportunities for our regular Members’ Meetings, routinely attended by approximately 130 representatives from across the county and further afield.

Our next available opportunity is on the 14th November 2019 at the Armathwaite Hall Hotel, Bassenthwaite.

The meeting will take place from around 11.30am until around 3.30pm and includes lunch for our members.  We usually have approximately 130 members at this meeting and it is a great opportunity for networking.  The cost to sponsor this meeting is £1,500 +VAT.  For this you would receive the following:

  • Branded invitations to members
  • Display stand (either manned by your staff or not)
  • Logo on presentation slide visuals
  • Leaflet drop on seats
  • 5 minute presentation slot on the agenda
  • Inclusion in our follow-up email to members
  • Adspot on
  • Mention on Facebook and Twitter pages

We will also be holding three events in 2020 – dates to be confirmed.


To register your interest in sponsorship or to learn more please contact Sam Tollerson at