Background and Context
Cumbria Tourism Executive Board (CTEB) has responded to and encouraged all members to review and respond to the second stage consultation of the Lake District National Park’s Review of its Local Plan. CTEB saw this as a critical opportunity for the tourism industry to help shape and develop a vibrant and sustainable Lake District for all.
Cumbria Tourism based its responses on its research findings, Tourism Strategy, CLEP Visitor Economy Growth Plan and emerging Cumbria Local Industrial Strategy, all of which recognise the importance of the Visitor Economy to support economic growth.
Cumbria Tourism research recognises that the Lake District faces significant challenges, including:
- the need for better communications connectivity;
- the need for skills development;
- the limited labour supply;
- the shortage of affordable homes;
- an ageing workforce;
- the potential post Brexit squeeze on replacing EU workers;
- the challenges of accessibility and travel to work.
Response to the Revised Local Plan Consultation
We are grateful many of the points made to the first consultation have been taken into consideration and in responding to the revised version CTEB reiterates the success story of national and international significance that our tourism offer is. It is the biggest employer in the National Park and biggest contributor to the economy, generating over £1.4 billion of visitor expenditure every year supporting approximately 19k fte jobs. It also contributes heavily to what makes this a fantastic place to live and work, as well as visit.
Vision and Objectives
The strategic vision for the Lake District is that, by 2030, it will be an inspirational example of sustainable development in action. Overall, CTEB is supportive of the vision and objectives of the Draft LPR but is keen to ensure that the policies recognise the importance of and help facilitate the visitor economy to achieve economic growth and the prosperity and other benefits this brings to the county as a whole.
The key areas of the response focussed on:
- Housing and Jobs
- Sustainable Transport and Parking
- Showcase Areas and Local Developer Contributions