As an urgent response to the acute staffing crisis now threatening the post-pandemic recovery of Cumbria’s visitor economy, Cumbria Tourism is stepping up its recruitment marketing campaign to bring fresh faces into the industry.

Latest figures from the county’s Destination Management Organisation reveal that 68% of businesses now say recruitment of staff is a significant problem, despite businesses taking steps such as increasing salaries and benefits, improving shift patterns and offering accommodation.

The impact of Brexit, staff moving on during the pandemic and many businesses hiring at the same time are among the key factors.

As part of #theperfectplacetobe campaign, Cumbria Tourism has already been promoting the county as ‘the perfect place’ not only to visit, but also as a more permanent base to build a life and career.

It’s now building on this momentum – and its well-established job vacancies page at visitlakedistrict.com – to help inspire both locals and people from further afield to take up tourism and hospitality jobs in the world-famous Lake District and wider Cumbria.

The campaign is focussed on three main groups: 16-18 year olds (school leavers, college leavers and gap year students), along with visitors from out of county looking for long-term lifestyle changes and other local audiences including the semi-retired and residents living in more urban areas who may not have considered jobs in the Lakes.

Key activity will include a range of digital and social media content, alongside a series of free webinars for businesses, media relations and high-level lobbying to bring wider attention to the issue.  There will also be a ‘toolkit’ for businesses including practical advice and marketing materials to help them actively support the campaign and, in turn, increase the number of people choosing the Lake District, Cumbria as #theperfectplacetowork.

Commenting on the campaign, Cumbria Tourism’s Managing Director Gill Haigh says, “The beauty of this sector is just how much diversity we have to offer, whether that’s what you do, where you do it and how you do it. Full time, part time, working front of house or behind the scenes, there are so many incredible career opportunities right here in this stunning county for people of all ages and backgrounds.

“We know there will be lots of students finishing university looking for work or a gap year experience. Where better than the Lake District Cumbria – with many businesses offering accommodation, good rates of pay, lots of additional perks. Plus you get to meet lots of new people, learn new skills, build your experience portfolio and live the dream that is having this stunning, exciting and invigorating world class backdrop on your doorstep.

 “We also know that the impact of the pandemic has left many people re-evaluating their work life-balance and where they live. The Lake District Cumbria offers that balance in bucketloads, with some absolutely brilliant jobs in tourism, leisure, culture, food and drink, outdoor education, as well as supporting professions such as marketing, HR, legal and finance. We will also seek to harness people’s post-pandemic mindset: to find their own space and maintain physical/mental balance both in and out of work.

She adds, “A common misconception is that this is a low paid sector with unsociable shifts. The truth is that there are not just great salaries but additional benefits and a whole range of flexible work patterns. My favourite thing about this sector is it doesn’t matter where you start. If you set your stall out and are good at what you do, the sky really is the limit.”

Chair of Lake District Hotel Association, Ben Mayou, adds, “Recruitment is currently a significant challenge across all the hotels and attractions in our association. There is a stigma attached to working in hospitality in that it’s just a stop gap until something better comes along. I challenge anybody to find an industry that offers the range of roles that can be found in a hotel environment along with the flexibility of shifts.

 “Even for those who don’t intend to work in the industry for their entire career the social skills that can be learnt are transferable into any sector. Having moved to the North West in 2003 as a Trainee Manager I am myself evidence that there are countless opportunities to develop a rewarding and successful career whilst making a home in this beautiful part of the world.”

Any Cumbria-based tourism and hospitality business can register their job vacancies on Cumbria Tourism’s FREE jobs listing by completing our form HERE.

 

18/06/21

Ahead of the Spring Bank Holiday Cumbria’s official Destination Management Organisation is offering a warm welcome to staycationers planning their post-lockdown break as businesses continue to count the cost of the COVID-19 pandemic.

 

Official statistics from the Scarborough Tourism Economic Activity Monitor, commonly known as STEAM, highlights that Cumbria’s visitor numbers were almost halved in 2020. Now with lockdown restrictions easing, the DMO is encouraging tourists to plan ahead and book their next stay.

 

The latest STEAM analysis highlights Cumbria’s overall tourism performance for 2020 and reveals an overall loss of 49.7% in visitor numbers and the loss of £1.5 billion from the visitor economy. Tourism jobs fell by a similarly drastic amount, with almost 30,000 positions lost.

 

“After such a difficult 15 months we’d like to thank all of our visitors and businesses, as well as local communities, for playing their part in keeping communities safe” says Cumbria Tourism MD Gill Haigh. “With lockdown restrictions continuing to ease now is the time to book your post-lockdown break and support businesses across the county. Cumbria is open and we can’t wait to welcome our visitors back safely”.

 

“These latest statistics show just how badly the industry was affected by the pandemic. With hospitality closed for much of the year, alongside many key amenities such as public toilets and car parks, when visitors did come we saw some different patterns of visiting including lots of people experiencing the county for the first time and understandably drawn to the more famous parts of the county, whilst many more regular visitors chose to visit other areas including Cumbria’s wonderful coast.

 

Using much of last year’s learning Cumbria Tourism is working as part of a Tactical Visitor Management Group to support safe and enjoyable visiting experiences this year, including encouraging people to ‘know before you go’, to book ahead, to stay longer, explore more of the county and to visiting in the autumn and winter months, not just the summer. Cumbria Tourism has been busy creating lots of ideas and inspiration for car free days out and itineraries of things to do in the north, east, south and west of the county as well as the central Lakes. Find out more at www.visitlakedistrict.com.

 

“With the Bank Holiday approaching and the promise of good weather on the horizon I know businesses are really enjoying being able to welcome visitors back and do what they do best”,’ said Gill Haigh, Managing Director, “However we’re far from out of the woods, and businesses really do need all our support so that they can continue to deliver fantastic experiences now and for years to come. My message to everyone, locals and visitors, is to say welcome back, have a fantastic time, and thank you for your continued support.”

Ahead of half-term next week, efforts are being stepped up to help motorhome owners visiting Cumbria to plan ahead, to pre-book their visits and to play their part in protecting the county’s world-famous landscape while they’re here.

Copies of Cumbria’s new Motor Caravanners’ Code have just gone up in poster form in a selection of petrol stations, service stations and supermarkets that visitors are likely to use as they enter the county. These can be seen alongside a facilities map to help people who may be unfamiliar with the area to easily identify basic facilities like public toilets and free black and grey waste disposal sites around the county. QR codes also direct them to more online information.

The Motor Caravanners’ Code aims to help the motorhome community enjoy the county’s scenic highlights without compromising its sensitive landscape. It includes handy advice such as planning routes which avoid narrow rural roads, seeking out approved parking locations and leaving ‘no trace’ in the local environment by taking litter home and not lighting fires outdoors.

To reinforce these messages, Lake District National Park Rangers will be out and about in the coming days speaking to motorhome and campervan owners and giving out accommodation and facilities maps.

Visitors can also access a full range of online resources before they arrive at: www.visitlakedistrict.com/vanlife This includes recommended itineraries and days out which highlight the quieter parts of the county beyond the central Lake District, including Morecambe Bay and the Cumbrian coast, Hadrian’s Wall and the North Pennines.

It’s all part of the work Cumbria’s Tactical Visitor Management Group have been doing to help manage the growing demand from motorhome owners, following the upturn in motorhome ownership during the pandemic.

Managing Director of Cumbria Tourism, Gill Haigh, comments, “We expect the Lake District, Cumbria to be a popular destination for people visiting in their motorhomes and campervans this half term. They are very welcome, but to keep this unique place special for all, it’s really important to plan ahead, book ahead and follow some simple guidelines.

We’ve developed a wide range of resources not only to give practical know-how, but also to inspire people about the hidden gems they may not be aware beyond the usual tourist hotspots, from unique visitor attractions to local farm shops and eateries which give a unique taste of Cumbria.  It’s fantastic to see visitors valuing our precious landscape and supporting our local communities, and we want to give them all the advice and information they need to do just that.”

Tony Watson, Head of Visitor Services at the Lake District National Park Authority, said: “We’re pleased to welcome visitors back to the Lake District – and this new guide will help those arriving by motorhome or campervan to have the best experience here. The main message is please plan ahead – whether it’s avoiding the narrow routes, discovering a new campsite or knowing where to empty waste – these small but important actions will help protect this special place and allow everyone to continue to enjoy the National Park.”

As hospitality businesses across the county reopen their doors Cumbria Tourism is inviting all six of the county’s MPs to celebrate the tourism sector and meet with visitor economy representatives.

English Tourism week (22nd – 31st May 2021) is always an important opportunity to highlight the importance of Cumbria’s tourism industry, and after almost a full year of closure it has never been more important to celebrate its vital contribution to the local economy as well as highlight upcoming threats and opportunities.

“Our industry is made by people, both our visitors and those providing a warm Cumbrian welcome” says Gill Haigh, Cumbria Tourism MD.

“I know how much hoteliers, publicans, attractions, guides and more have been looking forward to welcoming visitors back. English Tourism Week is a fantastic opportunity to celebrate everything that’s great about tourism in Cumbria, and we’re delighted that our parliamentary representatives recognise the importance of the sector to the local economy.”

Following the success of similar events in 2020 to celebrate businesses reopening and also the launch of the Government’s ‘Eat Out to Help Out’’ scheme, this year’s visits will cover almost every corner of the county. All six of Cumbria’s MP’s have agreed to take part and hear first-hand the challenges businesses in their constituencies have and continue to face, alongside future opportunities and the support required to make the most of them.

The event began on the 19th of May with a visit by Cumbria Tourism MD Gill Haigh to Sedbergh, ideally positioned within both Cumbria and the Yorkshire Dales National Park. Alongside Welcome to Yorkshire’s James Mason Gill met with local businesses including Farfield Mill, the Black Bull, Sedbergh Soap Company, Howgills Accommodation, Sedbergh School, Westwood Books and the town’s Tourism Information Centre to discuss new opportunities and how both DMOs can work together to promote the area.

  • Barrow & Furness MP Simon Fell will be travelling around the Furness Peninsula alongside Cumbria Tourism representatives to meet and learn from business about the future potential for the area as a distinct destination, including through the ‘Cumbria’s Year of the Coast’ campaign.
  • John Stevenson MP will be hosting a business briefing at Carlisle Cathedral. Alongside Cumbria Tourism Chair Jim Walker and representatives from Carlisle City Council he will meet with key tourism and transport businesses to gain a fuller understanding of current issues and how the sector can be supported out of lockdown restrictions.
  • Copeland’s Trudy Harrison MP will be joined by Lord McLoughlin, Chair of the British Tourism Association. Together they will experience the fabulous visitor offering and future potential of Cumbria’s western coast, as well as attending a roundtable discussion on the topic of transport infrastructure and future opportunities.
  • Penrith and the Border MP Neil Hudson will learn about Cumbria Tourism’s plans to further increase the profile of the Pennines and Eden Valley with visits to both Alston and Kirkby Stephen to highlight the tranquillity of the area, including its potential to become a dark sky tourism hotspot. Both visits will also feature opportunities to speak with local business representatives.
  • Westmorland and Lonsdale MP Tim Farron will meet tourism and culture representatives at the Lakeland Motor Museum, hearing what support businesses need in order to reopen fully as quickly and safely as possible. Alongside a growing recruitment staffing crisis social distancing rules, whilst important to help stop the spread of COVID-19, limit business capacity and could slow recovery if Government aid is not extended.
  • Workington’s Mark Jenkinson MP has been invited to learn about Cockermouth’s tourism industry. Perfectly situated on the edge of the Lake District National Park, he will learn about the area’s huge potential for corporate tourism as well as how quality establishments benefit the local community, increasing spend in local restaurants, pubs and experiences.

The recent move to Stage 3 of the Government’s ‘reopening roadmap’ has allowed many businesses to either reopen or extend their services. However, after such a long period of closure, and with social distancing requirements limiting capacity, the industry is relying on the support of British holiday makers and local residents to help it through the coming months and, in turn, provide them with the much longed for leisure experiences they have been missing.

Looking beyond COVID-19, these events are also an opportunity for visitor economy representatives to highlight priorities, including the urgent staffing crisis facing the industry, the importance of growing the winter tourism market, strong transport connectivity and ensuring visitors are inspired to discover every hidden gem Cumbria has to offer.

 

“From England’s highest market town to England’s book town, England’ border city to the town of Wordsworth’s childhood, we will be showcasing just how much the county has to offer and why Cumbria is #ThePerfectPlaceToBe.”

 

21/05/21

As Cumbria’s tourism and hospitality businesses reopen their doors this week, some for the first time this year, many find themselves faced with a new challenge which threatens to undermine their recovery – a major staffing shortage.

Although Cumbria’s recruitment challenge is not a new issue the problem is now acute due to a number of factors including:

  • Staff moving on during the COVID-19 pandemic.
  • Post-Brexit immigration policy changes removing many overseas workers’ rights to work in the UK.
  • Current travel restrictions preventing those who can legally work in the country being able to return.
  • Many businesses hiring at the same time.

Research from the county’s official Destination Management Organisation (DMO) highlights that in April 34% of businesses were concerned about recruiting staff. Over the last month this issue has escalated sharply across all business types throughout the county. Many have been forced to turn to agency staff, and the additional financial burden this brings, at a time when they can least afford it, a vicious cycle.

As the county’s official Destination Management Organisation, Cumbria Tourism has long been at the forefront of this issue, supporting businesses through the Brexit transition period, campaigning vigorously for hospitality workers to be afforded the same recognition as agricultural labourers, whose designation as skilled removes multiple barriers from the new ‘Australian-style’ points-based system.

Whilst the last year has necessarily been focussed on the impact of the pandemic, it was clear that this huge issue would return. The DMO recently presented to the All-Party Parliamentary Group (APPG) on Migration on anticipated impacts arising from the introduction of new immigration rules. The outcome of the event, chaired by Westmorland and Lonsdale MP Tim Farron, was to undertake an inquiry into the impacts of the new rules on a wide range of organisations, employees, and the wider economy and communities.

This lobbying activity continues, with recruitment at the top of the agenda not only for Tourism Minister Nigel Huddleston MP’s visit in April, but also for the upcoming English Tourism Week, where all six of Cumbria’s MPs have been invited to meet and speak with industry representatives.

Cumbria Tourism has also been working hard to showcase the sector as a viable and fulfilling long-term career choice. Its jobs section is one of the most viewed pages on its website and is growing with a range of exciting opportunities from businesses across the county. Alongside partners the DMO is also exploring options to better connect the visitor economy and the unemployed and has recently become a Kickstart Gateway, providing support and assistance to businesses by facilitating Government-funded work placements for under 25s.

Commenting, Managing Director Gill Haigh said: “It’s really frustrating that at a time when businesses have done everything they can to reopen safely and start the long road to recovery, they are finding themselves up against another hurdle. I’m already hearing of businesses having to close midweek due to a lack of staff and we do need Government to listen.

 “And yet it is a brilliant career opportunity for many local people – of every age – who might be seeking work, a career change, full or part time role, in a world class environment. One of the best things about the tourism and hospitality sector is that if you work hard, have the right attitude and are prepared to learn, then the sky is the limit. It’s also so very diverse, from catering to marketing, customer service to outdoors leader, spa therapist to HR professional.”

 

18/05/21

Tourism Minister Nigel Huddleston MP was in the county this week to see for himself the wide range of businesses already welcoming visitors and hear about preparations for wider reopening of the visitor economy as part of the next stage of the Government’s roadmap.

 Organised by Cumbria Tourism, the trip showcased a wide-ranging Cumbrian experience, both inside and outside the Lake District National Park, and the variety and quality of food and drink, accommodation, culture, heritage and adventure activities set within the dramatic background of Cumbria’s lakes and mountains.

It was a busy day starting at the Lingholm Estate near Keswick where the Minister met various business owners from the area as well as some furry alpaca friends.

Next stop was Pooley Bridge where Mr Huddleston saw the new award-winning bridge replacing the previous one washed away by Storm Desmond. He also met with local business representatives from the village and wider Ullswater Valley before enjoying a Ullswater ‘Steamers’ ride on the lake.

Crossing over Kirkstone Pass, the Minister then visited Wordsworth Grasmere, the home of the eponymous poet, to meet the museum’s director and representatives from nearby Grasmere Gingerbread before enjoying lunch (provided by Storrs Hall Hotel) aboard a Windermere Lake Cruises service and ending the day with a visit to Levens Hall near Kendal.

Managing Director of Cumbria Tourism, Gill Haigh, says “the Minister was hugely impressed by what he saw and found the discussions with business owners and local representatives very valuable. I am confident that we left him in no doubt that, despite the current challenges, the businesses and sectors that make up Cumbria’s visitor economy are fully focussed on creating safe, world-class experiences and thereby playing a significant part in supporting the county and country’s recovery.

  “I am also confident that the strong two-way communications between Cumbria Tourism and Government will continue to play a key role in informing and shaping government policy on behalf of our members and the wider sector.

 “I would like to personally thank all the businesses and individuals for their support in arranging the day, they really pulled out all the stops to offer a wonderful example of Cumbrian hospitality. As visitors begin to return to the county, I know they’ll appreciate this world-class welcome.”

 Posting on social media during and after his visit, the Minister highlighted the county’s appeal as a year-round, all weather destination as well as recognising the efforts made by businesses and attractions to reopen safely in line with the current stage of the Government’s roadmap.

The Minister met with the below Cumbrian businesses, with transport for the day provided my Mountain Goat Tours. Covid-secure protocols were followed throughout.

  • The Castle Green Hotel, Kendal
  • The Lingholm Estate
  • Wild & Fruitful Preserves
  • Lake District Hotels
  • Forestry England
  • Alpacaly Ever After CIC
  • Granny Dowbekins Café
  • Lake District Estates
  • The Quiet Site
  • The National Trust
  • Wordsworth Grasmere
  • Grasmere Gingerbread
  • Windermere Lake Cruises
  • The Lake District National Park Authority
  • Levens Hall
  • The Langdale Hotel & Spa

29/04/21

A familiar face who has appeared on TV screens across the North West for more than two decades is the latest addition to Cumbria Tourism’s PR and communications team.

Royal Television Society award winner Peter Marshall has a detailed knowledge of Cumbria, having spent the last 25 years covering the county for BBC North West Tonight and the regional current affairs programme ‘Inside Out’.  He previously worked as a journalist and producer in BBC local radio, after starting his career in local newspapers.

Most recently, Peter has reported extensively on the economic impact of the global pandemic on Cumbria’s visitor economy and its recovery efforts. An experienced storyteller with a wide-ranging network of contacts and understanding of the media, his vast experience spans video journalism, content creation and social media production.

Peter will be putting his skills to good use, as he joins an ambitious team at Cumbria Tourism, focused on supporting business recovery and growing Cumbria’s reputation as an all-year-round destination – with a continued emphasis on less well-known areas of the county and new, more diverse visitor audiences.

An integral part of Peter’s new role will be working with Cumbria Tourism’s ‘Bespoke’ PR clients to provide a personalised PR consultancy service for a range of key businesses looking to increase their own regional and national profile in a post-pandemic world.

Managing Director of Cumbria Tourism, Gill Haigh, comments, “It is a fantastic coup to welcome an award-winning journalist of Peter’s calibre to the team. This is a pivotal time for Cumbria’s visitor economy and his skills, knowledge and experience will help us to continue delivering high-quality content and impactful PR as part of Cumbria’s Tourism’s Recovery Marketing Campaign. Peter will also play an important part in supporting individual businesses through our range of bespoke PR, digital and marketing support services.”

Peter says, “Anyone who has been a regular viewer of BBC North West Tonight over the last two decades will know my love of Cumbria and the Lake District. Having worked with many people across Cumbria’s tourism sector, I know how critical upcoming months will be and I’m keen to get stuck into the challenge of effectively marketing, promoting and enhancing this fantastic area’s profile. I’m proud to be taking up this new role at one of the leading Destination Management Organisations nationally.”

For more information about CT’s Bespoke PR services, contact Heather Sewell: hsewell@cumbriatourism.org / 07795 487003.

 

13/04/21

Cumbria Tourism will be flying the flag for Cumbria’s visitor economy at an influential ‘roundtable’ debate with the Governor of the Bank of England this Thursday 15 April – drawing on its latest first-hand research from tourism businesses as they start to reopen.

Cumbria Tourism’s Managing Director Gill Haigh has been invited to join the virtual event with Andrew Bailey to discuss how COVID-19 and Brexit are impacting the tourism industry, including the future outlook for businesses as restrictions continue to ease.

It coincides with the release of Cumbria Tourism’s new business performance survey, which has been compiled in the run-up to businesses reopening at Step 2 (today, 12 April) and Step 3 (17 May) of the Government’s recovery ‘roadmap’.

Although there is increased optimism since Cumbria Tourism’s previous business survey four months ago, the latest results do reveal that half of tourism businesses in Cumbria are still concerned there are ongoing challenges around cash flow/increased costs, consumer confidence and cancellations. The survey has been carried out in association with Lamont Pridmore and the key findings include:

  • The majority of Cumbria’s tourism businesses plan to reopen as soon as they are allowed to (85%). There was little variation by business type, although visitor attractions, restaurants, pubs and cafes were more likely to expect a time lag of 1-4 weeks before opening.
  • Only 41% of businesses will be fully open when the time comes. 36% will have limited facilities, and 29% will limit numbers/have reduced capacity.
  • Average capacity on opening across all business types will be 65%, with the most common response just 50%.  
  • Businesses have highlighted the key challenges around reopening as:
    • The extra workload to comply with requirements (cleaning and test and trace)
    • Recruitment and training of staff
    • Cash flow, along with the impact of social distancing and reduced capacity on the ability to make a profit.
    • Booking confidence levels
    • Costs associated with extra investment in outdoor spaces
    • Venues with mixed facilities /shared spaces having to change the way they open and operate.
    • Concerns about the affect poor weather could have.
  • For the year to date, 63% of tourism businesses report their booking levels are down (and 40% significantly so).
  • Businesses report a marked increase both in people booking for longer stays and in new visitors. A decrease in larger groups and international visitors is not unexpected.
  • Overall, 32% of businesses describe the government support over the last 12 months as having had a slight positive impact, and 57% say it has had a significant positive impact.  

Managing Director of Cumbria Tourism Gill Haigh says, “The Bank of England event builds on the high-profile lobbying work Cumbria Tourism has done over the past 12 months around the impact of not only the pandemic, but also the implications of Brexit and wider long-term issues facing our industry such as skills and recruitment.

“It is an important opportunity to ensure the voice of the tourism and hospitality sector is heard loud and clear, and there’s no doubt that up-to-date, real-time evidence about the day-to-day experiences and concerns of Cumbrian tourism businesses remains vital in helping us to lobby the Treasury and other government departments as they shape policy going forward.

“The good news is that business confidence in the short term has improved, however, longer-term confidence remains an issue. When businesses were asked what their number one ask of government would be, the message was clear – a continuation of grants and other financial support systems until businesses can operate as normal.  

“We know that Cumbria’s tourism businesses are very resilient and will keep adapting and innovating, but we need to ensure the right support is in place to ensure that they not only have a successful summer but – having experienced a devastating 12 months – they also have confidence about forward bookings and cash flow for the crucial winter months too. This event is an important opportunity to get these messages across to key national decision-makers.”

Cumbria Tourism will participate in the virtual roundtable event with Andrew Bailey, Government of the Bank of England, on Thursday 15 April.

12th April 2021

With a rapid rise in motorhome ownership over the past 12 months, a handy new set of resources have been developed to help new motorhome owners visiting Cumbria to plan their trips, book ahead and help protect the area’s world-class landscape during their visit.

A new Motor Caravanners’ Code has been developed to enable motorhome owners to better navigate their way around, avoiding some of the complex – and sometimes narrow – rural road network, whilst highlighting the most suitable routes to explore Cumbria’s world-renowned but sensitive landscape without missing its scenic highlights.

The Code is just one of the resources available on www.visitlakedistrict.com/vanlife for motorhome and campervan owners, particularly those who are unfamiliar with the area. This helpful online hub also includes new downloadable maps, as well as practical hints to help people easily identify approved locations to stay and basic facilities like public toilets and waste disposal.

There will also be a range of new itineraries/days out to inspire the motorhome community to explore lesser-known parts of the county, including Cumbria’s majestic coastline.

The new online resources will continue to develop and grow over the coming weeks, as part of the work that Cumbria’s Tactical Visitor Management Group have been doing to help manage the expected demand from motorhome owners as lockdown eases.

Our main message to the motorhome community is that there’s more to the county than you might expect and some great new places and experiences to discover. Given the anticipated demand for staycations this year we are strongly urging everyone to plan their routes and book ahead and, whilst they are here, to support our code that encourages us all to protect this beautiful place for the benefit of all,” says the Managing Director of Cumbria Tourism, Gill Haigh.

“Our latest visitor research shows that walking, spending time near or on the water and exploring safe, quiet and captivating landscapes are some of the main reasons to visit. Our downloadable maps, itineraries and Motor Caravanners’ Code are all about helping people to create some unique memories – and opening their eyes to all the hidden gems they may not be aware of, particularly along our stunning coastline which stretches from Morecambe Bay to the Scottish border, taking in Areas of Outstanding Natural Beauty, layers of hidden heritage and history, and plenty of water-based activities for all the family.

 “We’re also highlighting the fantastic range of local farm shops, eateries and visitor attractions people can uncover when they look beyond the usual tourist hotspots in the central Lakes. We love to see visitors valuing and supporting our local communities, and we hope these new online resources will give them all the practical tips and information they need to do just that.”

09.04.21