Safe, open outdoor spaces and welcoming businesses are the key themes for Cumbria Tourism’s 2021 Holiday Guide, and Lake District-loving celebrities have shared their reasons why the county is #theperfectplacetobe for a post-lockdown break.

Including personalised messages from stars including outdoors champion Julia Bradbury and Cumbria’s very own Helen Skelton, the 100-page guide celebrates the very best of what Cumbria has to offer and encourages visitors to plan and book their post-lockdown trips ahead.

Following the unveiling of the Government’s ‘Roadmap to Reopening’ the outdoors is set to be more important than ever and tourists will be looking to get outside in the fresh air alongside families and household bubbles.

The 2021 Guide forms part of the recovery campaign that Cumbria Tourism is delivering on behalf of the whole county. It provides a wide range of options for all abilities, highlighting quieter gems such as the Cumbrian coastline, the Eden Valley and Morecambe Bay as well as inspiration for activities and adventures.

“Cumbria truly is the perfect place to be for a staycation once it’s safe to travel again” says Gill Haigh, Cumbria Tourism Managing Director. “After such a long wait we’re excited to welcome visitors back to our county safely, and with so many amazing options on offer where better to enjoy the fresh air?

 “Whether they’ve been inspired to try out paddle boarding on England’s longest lake, or experience forest bathing in the country’s only mountain forest everyone will be inspired to book their stay after picking up a copy.”

Foodies will have plenty to salivate over as well, with pages of mouth-watering photography highlighting the county’s tasty treats. In addition to the county’s eight Michelin Stars, newly announced for 2021, the Guide includes a fantastic range of businesses showcasing the very best of local produce. Local MasterChef 2019 winner Irini Tzortzoglou also features, highlighting the county’s culinary delights.

Alongside information on important information such as disability access, dog-friendly accommodation and electric vehicle charging points, the Guide also highlights the attractions, restaurants and accommodation providers which have signed up to the national ‘We’re Good to Go’ accreditation scheme.

Identified by a ‘green tick’ logo this scheme highlights businesses with Covid-secure measures designed to safeguard visitors, staff and local communities, allowing tourists to book with confidence.

“Safety must come first”, continues Gill Haigh “and I’m immensely proud of the hard work our industry has put in to limit the risk of spreading Covid-19 without losing what makes Cumbria such a special place to visit. The ‘Good to Go’ accreditation gives visitors peace of mind that their safety is a key priority – all they need to do is look out for the green tick.”

The 2021 Visit Lake District, Cumbria Holiday Guide is available now and UK residents planning their next staycation can order a copy to be delivered for free at www.visitlakedistrict.com/offers/order-a-free-holiday-guide.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org