The Cumbria Tourism team, alongside other North-West DMOs and film offices, took part in a live Twitter chat showcasing the region as a prime filming location.
The chat, hosted by Creative England, drew attention to high-profile film and TV productions based wholly or partly in the North-West (including Star Wars, Peaky Blinders, The Trip and more) as well as highlighting the wide range of locations on offer for future projects. Cumbria Tourism was a key part in the chat, working alongside our local DMO partners to ensure the highest possible reach. Overall, the chat’s #filminNWEngland hashtag reached almost 2 million individual accounts through 5.7 million impressions, with Cumbria Tourism’s accounts accounting for 20% of these.
Film production companies using Cumbria and the wider region as a location not helps to raise our profile by featuring locations on the big screen, an ideal hook for nearby businesses to use in their branding. More directly, the hosting of production crews is big business, with 2,600 on-location days in the North-West bringing an estimated £28,268,500 to the local economies.
The chat was a fantastic opportunity to collaborate with partners and draw attention to a different aspect of the tourism industry – we’re looking forward to working together again in the near future to highlight the North West as a destination for visitors from all backgrounds.
Missed the chat? Catch up with the highlights HERE.
To learn more about how your business can make the most of Cumbria’s film heritage, and for more information on how to be considered for future filming opportunities, contact Jonny Winter at firstname.lastname@example.org.