Competition Promotes Ethical Holiday Booking

FairBookingUK has been working with Lake District hotel, Borrowdale Gates to promote the scheme on social media over the past three months. Last week it was announced Shropshire resident, Sue Gwynne was the lucky winner of two nights in the Keswick based hotel.

Sue said: “I was so pleased to win this fabulous prize; it came at just the right time as I was planning a weekend away and always love a holiday in the Lakes. The ruck-sacks are packed ready for the hill walking, I can’t wait.”

FairBookingUK, is an ethical booking initiative which aims to provide the best accommodation deal for customers, as well as a better deal for local businesses and the destination where visitors intend to stay.

FairBooking does this by promoting direct booking to visitors, which makes it a fairer deal for local businesses as direct bookings reduce their dependence on high commission charged by Online Travel Agents (OTAs). In return visitors receive the best rates available online for the property they are booking with.

Colin Harrison owner of The Borrowdale Gates Hotel said: “Hoteliers can often pay 15-30% commission of the value of each booking through OTA’s. This not only impacts their profits, but also their ability to support local suppliers. By being a part of FairBooking UK, not only do we reduce the amount of commission we pay; we can better support our local economy and charities working hard within our own communities.

Sue Clarke, manager of the FairBookingUK helpdesk, said: “Accommodation providers who use OTA’s are very concerned about the high commission rates they are paying to these often oversees based companies. Unlike many OTAs, FairBookingUK has a strong ethical dimension.

FairBookingUK is a partnership of Cumbria Tourism, New Forest Tourism Partnership, Show me Wales and Visit Cornwall, with backing from other destination management organisations and businesses across the UK.

So far there are more than 200 accommodation providers signed up to FairBooking across the UK. To find out more about booking accommodation through FairBooking, or getting your own business involved in the scheme visit or call Sue Clarke on 01539 822222.


Notes to Editor:

Issued by Catherine Taylor, Cumbria Tourism Press Office. For further information please contact 01539 825019 or on
Photo attached: Borrowdale Gates Hotel and Winner Sue Gwynne
FairBookingUK is a campaign to encourage visitors to book directly with UK accommodation providers or through a FairBooking website such as Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner New Vision Group, FairBooking aims to reduce businesses dependence on marketing with multi-national, online travel agents who charge high commission rates. To find out more about the work FairBooking UK, visit or email

For further information

Contact The PR Team on
01539 822222 or