Key Tourism businesses to meet at Industry’s Annual General Meeting

Cumbria Tourism, the official tourist board for the county will hold its Annual General meeting at the Rheged Centre, Penrith on Thursday 25 June 2015. Sponsored by Thomas Armstrong Group, this year’s event welcomes guest speakers James Berresford, CEO at Visit England and Joel Lavery from British Cycling who have been invited to update Cumbria Tourism members on their new campaigns and developments.

Ian Stephens, Managing Director at Cumbria Tourism says;

“We are delighted to welcome both James Berresford and Joel Lavery to our AGM, both VisitEngland and British Cycling are enjoying strong growth in terms of consumer and Government support, so we look forward to hearing their plans for the future”

A full agenda is planned for the meeting including

  1.  The presentation of the 2015 Bernard Gooch Cumbria Tourism Personality Award
  2. An update on the progress that Cumbria Tourism has made on marketing the county, especially its prize winning work in digital marketing, social media and public relations.
  3. Latest news on the MyCumbria discount card for Cumbrian residents and the new FairBookingUK ethical marketing campaign which promoted fair trade in the accommodation sector.
  4. Announcement and appointment of new members to the Commercial Members’ Committee

The 2015 Bernard Gooch Tourism Personality of the Year Award has been awarded to farmer and author James Rebanks for the outstanding contribution he has made to Cumbria. Eric Robson, Chairman of Cumbria Tourism will accept the award on his behalf. The award managed by the Commercial Members’ Committee at Cumbria Tourism, gives recognition to those who have demonstrated an outstanding contribution over and above their normal duties to enhance the visitor economy and reputation of Cumbria. Recent previous winners include Paul Loftus, the organiser of the annual Fred Whitton Challenge cycling event and the renowned Cumbrian chef Simon Rogan.

If you are a current member of Cumbria Tourism and have not yet booked your place at the meeting and would like to attend or are interested in joining Cumbria Tourism, please contact the team on 01539 822222 or


Notes to editors

  1. For further information please contact Sarah Jones on 01539 825052 or on
  2. With over 40 years of continuous service, Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria visitor economy. It has a membership of more than 2,600 members who in turn employ thousands of employees.
  3. In 2014, over 41.5 million people visited Cumbria contributing more than £2.44 billion to the local economy and support around 58,327 jobs. To find out more about the work of Cumbria Tourism, visit
  4. To book accommodation in Cumbria – the Lake District, visit

For further information

Contact Reception on
01539 822222 or