Cumbria Tourism awarded Best Social/Digital campaign at inaugural Social Travel Britain Awards

Cumbria Tourism is celebrating after being awarded Best Social/Digital campaign by a Destination Management Organisation (DMO) or Tourist Board at the inaugural Social Travel Britain Awards. The new award was given for the organisation’s highly acclaimed and inspirational #theplacetobe campaign that was developed in conjunction with local creative agency Cactus Creative, based in Kendal.

The Social Travel Britain Awards recognise the best digital innovations and social media campaigns in British tourism over the last 12 months. The new awards specifically looked at the best use of social media and online video content in marketing campaigns to encourage greater enjoyment and engagement with the British Isles.

Rachel Tyson, Web Sales & Marketing Manager at Cumbria Tourism said:

“We are delighted to be amongst the winners at this year’s Social Travel Britain Awards and proud that #theplacetobe campaign has been so highly recognised amongst the social/digital industry. We believe the campaign deserves the title of best social/digital campaign and are thrilled to know others think the same. The team has worked hard to achieve this result and we will continue to showcase our beautiful area and the quality businesses we represent far and wide.”

There were 60 nominations and the winners were revealed at a special celebratory dinner in Salisbury Cathedral.  During the evening Cumbria was well represented and amongst the delegates was award winning blogger Zoe Dawes, The Quirky Traveller who was proud to collect the award on behalf of Cumbria Tourism.

Mark Frary, Awards and conference organiser from Travel Perspective said:

“The judges said that Cumbria’s involvement of local businesses in its social media marketing was innovative and a blueprint for what tourism boards should be doing in a world where marketing budgets are tight. Cumbria Tourism is a worthy winner of this inaugural award.”

Follow the award winning campaign @golakes #theplacetobe on Twitter and Facebook The Lake District, Cumbria


Notes to editors

  1. For further information please contact Cumbria Tourism Press Office on 01539 825052 or on
  2. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy.  It is also the largest membership organisation in Cumbria with more than 2,600 members.  Over 41.5 million annual visitors to Cumbria contribute more than £2.44 billion to the local economy and support around 58,327 jobs.  To find out more about the work of Cumbria Tourism, visit
  3. To book accommodation in Cumbria – the Lake District, visit

For further information

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01539 822222 or