More than 400 guests spanning Cumbria’s £2.9billion tourism industry came together in an evening of celebration, on Wednesday 20 June, to honour high-achieving tourism businesses over the past 12 months.

Winners in the main 18 categories were presented with their awards at Cartmel Racecourse, with event host  Alan ‘Deadly’ Dedicoat – best-known as the National Lottery’s ‘Voice of the Balls’ – presiding over the annual ‘Oscars’ of the county’s tourism sector.

The Cumbria Tourism Awards 2018 winners were:

 Large Hotel of the Year (35+ rooms) – Sponsored by Armstrong Watson

  • WINNER: North Lakes Hotel & Spa, Penrith
  • HIGHLY COMMENDED: Armathwaite Hall, Bassenthwaite


Small Hotel of the Year Sponsored by Colliers International

  • WINNER: Rothay Garden Hotel, Grasmere


Boutique Guest Accommodation of the Year – Sponsored by Lamont Pridmore

  • WINNER: Lindeth Fell Country House, Windermere


Bed and Breakfast of the Year – Sponsored by Cumberland Business

  • WINNER: Raise View, Grasmere


Self-Catering Holiday Provider of the Year – Sponsored by Out of Eden

  • WINNER: Iconic collection Whitbarrow Village, near Penrith


Self-Catering Holiday Property of the Year

  • WINNER: Heart of the Lakes – Bristowe Hill, Keswick
  • HIGHLY COMMENDED: Glen Bank, Brampton, near Appleby


Holiday Park of the Year – Sponsored by NatWest Commercial Banking

  • WINNER: The Quiet Site, Ullswater


Visitor Attraction of the Year – Sponsored by H&H Reeds Printers

  • WINNER: Senhouse Roman Museum, Maryport


Large Visitor Attraction of the Year – Sponsored by Burnetts

  • WINNER: Lowther Castle & Gardens


Tourism Pub of the Year – Sponsored by Christie & Co

  • WINNER: Dockray Hall, Penrith


Taste Cumbria – Sponsored by Enterprise Answers

  • WINNER: Merewood Country House Hotel, Windermere
  • HIGHLY COMMENDED: The Castle Dairy, Kendal


Sustainable Tourism Award – Sponsored by Lake District National Park

  • WINNER: Upfront Arts Venue, near Penrith
  • HIGHLY COMMENDED: Cedar Manor Hotel & Restaurant, Windermere
  • HIGHLY COMMENDED: Newlands Adventure Centre


Culture & Heritage Experience of the Year – Sponsored by Carlisle Lake District Airport

  • WINNER: Blackwell, The Arts & Crafts House, Bowness-on-Windermere


Adventure Experience of the Year – Sponsored by Lakelovers

  • WINNER: Cyclewise Whinlatter


Tourism Event of the Year

  • WINNER: Westmorland County Show, Crooklands
  • HIGHLY COMMENDED: Eden Arts – Winter Droving, Penrith


Wedding Venue of the Year – Sponsored by Napthens Solicitors

  • WINNER: Broadoaks Country House, Windermere


New Tourism Business Award – Sponsored by Thomson Hayton Winkley

  • WINNER: Another Place, The Lake, Ullswater


The Sheila Hensman Award for Outstanding Customer Service

For the first time in the event’s history, there was a three-way tie for a Cumbria Tourism Award, recognising the exceptional levels of customer service and excellence in this category:

  • WINNER: Rachel Dunckley – Hazelbank Country House Hotel, Borrowdale Valley
  • WINNER: Victoria Blanco – Treetop Trek, Windermere
  • WINNER: Christine Brown – Castle Green Hotel, Kendal


The evening was rounded off with an additional honour for Lord Clark of Windermere, who is this year’s recipient of the ‘Bernard Gooch Tourism Personality of the Year Award’.

Lord Clark led the bid for the Lake District’s  successful bid to become a UNESCO World Heritage Site and has been a high-profile figure championing Cumbria on the national and international stage over the past year. Since its status was given it has been fantastic to see how local people and businesses are working together to capitalise on this achievement and raise the profile of the Lake District, in indeed the county, around the world.

Our Managing Director, Gill Haigh, said: “Huge congratulations not only to  our award winners, but to all the finalists. The awards are one of the most eagerly anticipated  events in the Cumbria Tourism calendar and the high number of entries, the incredible number of highly esteemed sponsors and the fact there were more than 400 of us on the night is testament to the fact that this night of celebration, is one that our members, partners and colleagues not only enjoy but also deeply value.

These were my first Cumbria Tourism Awards and I have been blown away by the strength and depth of our £2.9billion tourism industry, not to mention the sheer hard work and dedication shown by tourism businesses who deliver world class experiences to the county’s millions of visitors day in, day out. Following on from Cumbria’s second World Heritage designation for the Lake District, this truly is a Year of Celebration!”

All award-winners received a trophy hand-crafted by Kendal-based glass artist Jo Vincent. We would also like to thank all our generous sponsors for making the event possible.

For further information

Contact The PR Team on
01539 822222 or