Cumbria Tourism is giving amateur photographers the chance to have their work grace the cover of the forthcoming Lake District, Cumbria Holiday Guide 2020 – which will be seen by more than 120,000 people in-print – as well as thousands more online.

Entries must be original images which capture the spirit and beauty of Cumbria, to help promote the county and the National Park to audiences right across the UK and beyond. The guide will be produced and distributed by Cumbria Tourism – the county’s official Destination Management Organisation.

If you have taken a photograph that’s worthy of being seen by the world, send it in to Cumbria Tourism with details of why The Lake District, Cumbria is #theplacetobe for you. The winning image will be printed on the front cover of the glossy A4 guide, as well as online at

Whether it’s a tranquil shot from a lake shore, something that captures the beauty of our coastline or a stunning image from the top of a mountain, our judges can’t wait to see this year’s entries.

Last year’s winner, Ben Hutchinson, submitted a photo of Ashness Jetty on the shore of Derwentwater. Ben says, “I was thrilled and honoured to be featured on the cover of the guide. My Grandad who was evacuated to the Lake District during the war and gave me the knowledge of the lakes had a massive smile on his face when I gave him the news. The cover looks great. I love it!”

With beautiful shots of Buttermere and Honister Pass also winning the contest in recent years, the bar has been set very high – and the clock is ticking as the deadline for entries is just over three weeks away.

Cumbria Tourism’s Head of Marketing and Sales, Rachel Tyson, says, “We welcome entries from all over the world and choosing the winner is always quite a challenge as the quality of the entries is always so high. It can be a photo you’ve taken yourself, or if you’ve seen an exceptional photo by someone you know, why not encourage them to send it in to us?”

You can enter here, before 1 September, 2019 – where you can also find the full terms and conditions. You can also email entries to along with the following information:

  • Where your image was taken.
  • Why is Cumbria #theplacetobe? Let us know why the image means so much to you and why you think it deserves to be on the front cover of the 2020 holiday guide.
  • Your name, email address, location & age.

For further information

Contact The PR Team on
01539 822222 or