One of the UK’s leading Destination Management Organisations, Cumbria Tourism, is on the look-out for three new Non-Executive Directors to help maximise new opportunities for the industry – following an incredibly challenging two years during the pandemic.

Applications are now open for a total of three vacant roles to support Cumbria Tourism – the official voice of the county’s tourism and hospitality sector – and help drive forward the county’s visitor economy.

Established more than 40 years ago, the organisation represents around 2,500 member businesses and is recognised nationally, regionally and locally for the significant role it plays in supporting tourism-related businesses and elevating the county’s world-class visitor destination.

Cumbria Tourism’s new Non-Executive Directors will demonstrate passion and enthusiasm for improving all aspects of Cumbria’s tourism sector, as well as the skills and experience to help spearhead Cumbria Tourism’s ambitious commercial aims as an organisation.

They will reflect the diversity, geography, breadth and focus of Cumbria Tourism’s membership. Specialist knowledge and expertise in one of the following three categories would also be an advantage:

  1. Large tourism operator
  2. Public relations and communications
  3. Small tourism operator

Managing Director of Cumbria Tourism, Gill Haigh, says, “To keep the organisation agile and innovative in a fast-changing world, we have a rolling programme of Non-Executive Director appointments and are now looking for applications from experienced and commercially minded professionals who can guide and support both Cumbria Tourism and the wider industry.

“It’s been an incredibly difficult couple of years for the sector and we have many challenges, but also huge opportunities ahead. It’s critical that Cumbria Tourism remains at the top of its game, in order to maintain our market share and support for member businesses.

“The commitment, passion and skills of our private sector Non-Executive Directors will help us to realise our full potential and we are looking forward to applications from like-minded individuals to join us as we champion the county as a leading visitor destination.”

Each newly appointed Non-Executive Director will hold office for a term of five years; they will then retire and be eligible for re-election for a maximum of three terms.

Full details of each vacancy and the application process are available on the Cumbria Tourism website.

The closing date for applications is 9am on 26 May 2022 and the new Board members will take up their roles ahead of Cumbria Tourism’s Annual General Meeting on 16 June.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org