The Cumbria Tourism team

Cumbria Tourism selects Mountain Rescue as designated charity

Cumbria Tourism has chosen Lake District Search and Mountain Rescue Association (LDSAMRA) as its designated charity, with funds generated through its ‘FairBooking’ initiative over the last year going direct to help mountain rescue teams in the county.

FairBooking Cumbria, which is part of FairBookingUK, is an ethical booking initiative administered by Cumbria Tourism with the aim of promoting direct bookings to visitors. This helps promote a fairer deal for independent businesses and reduces their dependence on Online Travel Agents (OTAs) who charge high commission.

Now FairBooking Cumbria has thrown its weight behind LDSAMRA with a £500 donation to help further support local communities. More than 150 accommodation providers, including guesthouses and B&Bs across the county, have signed up to FairBooking and each time a booking is made, Cumbria Tourism is offering part of its commission as a small charitable donation.

Cumbria Tourism’s Sue Clarke manages the FairBookingUK helpdesk. She says, “Cumbria Tourism is proud to be supporting Mountain Rescue, a local charity which is vital for both visitors and residents. With 25% of the entire country’s mountain rescue teams operating here in Cumbria, the brilliant work these volunteer teams do to ensure people exploring our region is invaluable.”

Simeon Leech is Secretary of the Lake District Search and Mountain Rescue Association and a member of Duddon and Furness MRT. He says, “The ten mountain rescue teams and two specialist teams have a special relationship with the Cumbrian community and its visitors as they provide a free search and rescue service across the whole county. The majority of our rescues are for people who come to Cumbria as visitors, but it costs around £500,000 each year to run the teams who provide this free service. Without the generosity of bodies like FairBooking Cumbria, we would struggle to keep going. All donations are extremely gratefully received.”

The twelve member teams include: Cockermouth, Coniston, Duddon and Furness, Kendal, Keswick, Kirkby Stephen, Langdale Ambleside, Patterdale, Penrith and Wasdale MRTs plus Cumbria Ore Mines Rescue Unit and the Lake District Mountain Rescue Search Dogs.


Notes to Editors:

1. Issued by Cumbria Tourism Press Office. For further information please contact Catherine Taylor on 01539 825019 or

2. Photo attached: The Cumbria Tourism team with Simeon Leech, Secretary of LDSAMRA (l-r) Josh Cooper, Simeon, Rachel Tyson, Sue Clarke, Sarah Glover, Becky Crofts, Sam Toomey

3. FairBookingUK is a campaign to encourage visitors to book directly with UK accommodation providers or through a FairBooking website such as Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner New Vision Group, FairBooking aims to reduce businesses dependence on marketing with multi-national, online travel agents who charge high commission rates. To find out more about the work FairBooking UK, visit or email

4. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. 40 million annual visitors to Cumbria contribute more than £2.2 billion to the local economy and supporting around 56,410 jobs. To find out more about the work of Cumbria Tourism, visit To book accommodation in Cumbria – the Lake District, visit

For further information

Contact Reception on
01539 822222 or