Left-right Richard Ford, (Regional Manager, Booths) , Richard Nolan (Windermere store manager), Gill Haigh (MD, Cumbria Tourism) - Copy

Local residents and workers are set to receive a reward with a difference, thanks to a brand new partnership being unveiled today (Monday 20 January 2020) between Booths and Cumbria Tourism’s popular ‘MyCumbria’ scheme.

MyCumbria recognises the important role that residents play in supporting the county’s thriving tourism economy and has unveiled a new long-term residents’ offer from the renowned local retailer, which gives £3 off to shoppers when they spend £30 across any of eight specific Booths stores. That includes Penrith, Windermere, Keswick, Kirkby Lonsdale, Kendal, Ulverston and Milnthorpe in Cumbria, alongside Carnforth in North Lancashire.

MyCumbria cards are produced by Cumbria Tourism and are available for anyone who lives or works in a CA or LA postcode area. Booths now joins more than 250 unique residents’ offers for a wide range of pubs, cafes, restaurants, tourist attractions, retailers and transport providers throughout the county.

Managing Director of Cumbria Tourism, Gill Haigh, says, Cumbria Tourism’s role is to support our £3billion visitor economy. The MyCumbria scheme is all about recognising and rewarding the people who live and work here too.  We are absolutely delighted that Booths are now offering this special deal, which shoppers won’t find anywhere else and is aimed at rewarding residents for the role they play in our local communities. As well as providing great savings for individuals, the card is also a practical way for residents to support local jobs and businesses.”

Regional Manager for Booths, Richard Ford, says ‘’With seven stores dotted around Cumbria, Booths is home to countless traditional specialties that have given the region its reputation for fantastic food and drink.

“Partnering with MyCumbria to reward local residents is a natural move for Booths as we’re committed to serving the local communities in which we operate. This is an exclusive offer which we hope will allow our customers to enjoy some of the very best food and drink the region has to offer whilst benefitting from a special discount they won’t be able to get elsewhere.”

To redeem the offer, the shopper should show their MyCumbria card along with a form of ID at the checkout.

The offer is not available to Booths colleagues or in conjunction with any other offer and cannot be redeemed against purchases of fuel, mobile top ups, gift cards, baby milk and any purchases from the kiosk (including tobacco, lottery and stamps). It cannot be used on a self-check-out or on Click & Collect pre-orders, and there is no cash alternative.

For more information about buying a MyCumbria card, contact: 01539 822222 / info@mycumbriacard.co.uk

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org