Cumbria Tourism is welcoming a project at Liverpool John Lennon Airport (LJLA) to create a warm welcome and lasting impression of the North West, for both visiting passengers and those returning home.

The project has been delivered in partnership with Cumbria Tourism and other regional destination marketing organisations, having recognised that LJLA is used more and more as a gateway airport not just for passengers travelling to Liverpool city, but also for surrounding areas including Cumbria.

Walls along the Airport’s international arrivals walkways and inside the baggage reclaim area have been dressed to display imagery that celebrates the diverse array of attractions both for visitors and returning passengers.

Showcasing a mix of arts, science, history, sports, music, food and fashion from across the North West, every location highlighted is easily accessible from Liverpool Airport.

The project is seen as the first phase of a larger scheme to enhance the arrivals experience for passengers and create a great welcome to both the airport and to the regions it serves.

Katie Elliott, LJLA’s head of Marketing commented, “We are delighted to have been able to work in collaboration with the North West of England Tourism Partners to create a sense of place for international passengers arriving into Liverpool for the first time, whilst at the same time evoking a sense of pride amongst those passengers returning home to their city.

“This has been achieved using Inspirational imagery for a multitude of genres which best represent Liverpool, the City Region, Lancashire, Cheshire, Cumbria and Greater Manchester”.

Gill Haigh, Managing Director of Cumbria Tourism, says, “We’re thrilled to see Cumbria showcased in this eye-catching way for new arrivals at the airport. The branding really gives a tremendous sense of place to passengers upon arrival, as well as serving as a reminder to them to come back and enjoy the Lake District and wider county again in the future! The North West boasts a huge regional visitor offering and we’re very proud to have worked alongside other Destination Management Organisations to promote that fact.”

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