Cumbria Tourism has triumphed at the Prolific North Marketing Awards.
The county’s official Local Visitor Economy Partnership (LVEP) beat off stiff competition from across the North of England to be named as the winner in the ‘Best Response to Change’ category.
The results were revealed at a ceremony in Manchester, when finalists gathered to celebrate stand-out marketing campaigns chosen by a panel of industry leaders.
It comes off the back of the successful Culture in South Lakes campaign that Cumbria Tourism ran on behalf of Westmorland and Furness Council, to showcase the area’s world-class cultural attractions.
The campaign was developed to help support cultural, heritage institutions and assets – and its wider cultural offer – during the traditionally quieter winter months out of the main visitor season. The aim was to increase visitor numbers and engagement, raising the area’s profile as an outstanding cultural destination and helping to kickstart year-round tourism.
Cumbria Tourism’s Marketing Manager, Sue Clarke, says, “We are thrilled by this result! This campaign included wide-ranging marketing, PR and communications activity focussing on both local residents living and working in the area, alongside overnight visitors who were already on holiday here. It was a real team effort, with local tourism businesses really embracing the project too. We are all very proud of the campaign and the positive impact it’s had.
“To be recognised for our industry expertise – alongside creative marketing and communications specialists from across the North of England – is a special moment for everyone involved. We are proud to have carried out this work on behalf of Westmorland & Furness Council.”
Cumbria Tourism was also shortlisted in three other categories at the Prolific North Marketing Awards, including ‘Best In-House Marketing Team’, ‘Best Tourism & Leisure Campaign’, and ‘Best Use of Data & Insights’.
It comes hot on the heels of winning the ‘Best Organic Social Media Campaign’ at the Simpleview Europe Awards 2023 last month. The organisation has also been shortlisted in the ‘Flying the Flag for Cumbria’ category at the upcoming In-Cumbria Awards.
To find out more about the work of Cumbria Tourism, visit: www.cumbriatourism.org